Lokales digitales Marketing ist wichtiger denn je

Lokales digitales Marketing ist wichtiger denn je

Wenn man über die Branchen hinweg schaut, sieht man, dass immer mehr traditionelle Unternehmen wie z.B. Zahnarztpraxen, Immobilien und Restaurants die digitale Welt ernst nehmen.

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Ein Teil dieses neuen Interesses dieser Unternehmen ist meiner Meinung nach auf die Verbreitung und Normalisierung dieser wahnsinnig leistungsfähigen Geräte zurückzuführen, die wir alle in unseren Taschen oder Händen tragen. Wir nennen sie immer noch "Telefone", aber in Wirklichkeit sind es Computer, die viel leistungsfähiger sind als die Computer, die in den 60er Jahren die Menschen auf den Mond schickten.

Das Jahr des lokalen digitalen Marketings?

Die digitale Welt spricht seit Jahren vom "Jahr des Mobiltelefons". Forbes sagte es im Jahr 2014 und erklärte es zum dritten Mal in Folge zum Jahr des Mobiltelefons. Dann wieder im Jahr 2015, Forbes sagte es. Und Sie haben es erraten, 2016 war laut LifeHack auch das Jahr der Mobilität.

Wenn wir einen Blick auf die Daten werfen, denke ich, dass das Jahr des Mobiltelefons nie ein Jahr war, sondern vielmehr ein allmählicher Aufstieg zur dominierenden Plattform für die Nutzung des Internets.

Im Jahr 2016 wurden die Werbeeinnahmen von Facebook für 2016 auf rund 26 Milliarden Dollar geschätzt. Mobile machte 21,98 Milliarden Dollar aus, das sind etwa 80 Prozent davon. Facebook ist ein mobiles Unternehmen. (Link);

Mobile macht 69 Prozent der programmatischen digitalen Display-Werbung aus. (Link);

Instagram ist eines der am schnellsten wachsenden sozialen Netzwerke mit über 500 Millionen Nutzern und ist direkt in die Facebook-Werbung integriert. (Link).

Mittelständler geben 2017 mehr aus

Laut diesem eMarketer-Post (mit Daten von Thrive Analytics) planen kleine und mittlere Unternehmen in den USA, im Jahr 2017 mehr für Werbung und insbesondere für Werbung auf dem Handy auszugeben.

Warum? Denn immer mehr Menschen besitzen Smartphones.

Allein in den Vereinigten Staaten, so Comscore, haben 80 Prozent der Mobilfunknutzer inzwischen ein Smartphone. Dies wurde beschleunigt dank:

Apple's C-Serie des iPhone (meine eigenen Eltern haben das);

Android's Low-End-Smartphones, die viele Carrier jetzt verschenken, so wie sie in der Vergangenheit Flip-Telefone verschenkt haben;

Ein starker Marktplatz für gebrauchte Smartphones, auf dem Menschen ihre leicht benutzten Handys verkaufen, wenn sie auf das nächste Modell umsteigen.

Da sich Smartphones vermehren und Werbeplattformen zu funktionalen Plattformen heranreifen, verlagern Unternehmen ihre Ausgaben von der traditionellen Werbung auf das Handy, um von diesem Trend zu profitieren. Einige der Möglichkeiten, die ihnen zur Verfügung stehen, umfassen:

  • Google AdWords und Facebook Ads lokales Targeting. Unternehmen sind in der Lage, Benutzer in einem weiten Bereich der Geschäftsadresse anzusprechen;
  • SnapChat-Filter können auf Benutzer in einem bestimmten Gebietsschema ausgerichtet werden. Denken Sie an die Macht, dies für ein lokales Restaurant in der Nähe von Coachella oder ein anderes großes Musikfestival zu tun;
  • Yelp-Werbung kann Ihnen helfen, auf der Yelp-Profilseite Ihres Mitbewerbers als ein empfohlenes ähnliches Unternehmen empfohlen zu werden, das auf dem Handy leistungsstark sein könnte;
  • Das explosive Wachstum und die Popularität von Instagram, während die Menschen unterwegs sind, macht es für designorientierte lokale Unternehmen mächtig.

Kleine lokale Unternehmen können gedeihen, wenn sie in den Digitalen Marketing Zug steigen, und wenn nicht, dann wird der Elefant im Raum sie herausnehmen.

Wie klein und lokal digitale Werbung aussehen könnte

Einige lokale Unternehmen, wie z.B. Autohäuser, werden wahrscheinlich nie mit einem echten digitalen Konkurrenten konfrontiert sein. Ich nehme an, zurück in den frühen 2000er Jahren befürchteten sie, dass Orte wie eBay oder Craigslist können einen immer größeren Anteil, aber Gebrauchtwagenhändler sind immer noch stark, so können wir davon ausgehen, diese beiden haben nicht einen sinnvollen Unterschied gemacht.

Andere lokale Unternehmen, wie Restaurants, müssen auch nicht mit Amazon konkurrieren, aber sie müssen mit lokalen Zustelldiensten oder Firmen konkurrieren, die das Mittagessen für Ihr Unternehmen im Büro anbieten. Aber das ist auch eine Chance.

Aber nur weil ein Unternehmen nicht mit dem Wettbewerb auf Amazon- oder Craigslist-Level oder dem potenziellen Aussterben konfrontiert ist, bedeutet das nicht, dass es nicht in der digitalen Welt innovativ sein muss, um relevant zu bleiben.

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The 20 Stages Of Instagram-Stalking Your Crush, As Told By 'Mean Girls'

Whether you love the presence of technology in your dating life or not, it's probably there.

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Far too often we wait for that follow request or Snapchat add to know that a boy is interested. We look to those notifications for validation of that mutual interest.

There is nothing quite like the freaking treasure trove that opens when a crush approves your follow request(or maybe you're silently looking if he is public). There is so much to do. This has now turned into an ~event~

All other priorities do. not. exist.

1. When he doesn't follow you back immediately

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Not mad, just disappointed. Actually, very mad. Seething, if you will. Honestly expected way more from Steve from Intro to Biology.

2. If he follows you first

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Hey! It's a little hard to see you down there since I'm ON CLOUD NINE RIGHT NOW!!! You text all your friends. These days, this is practically a marriage proposal. Time to start picking out wedding china? Can Vera Wang do this on such short notice?

3. If one of your friends also has a crush on him

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Sorry, Becky. Guess you'll just have to live with being a bridesmaid at our wedding.

4. If you don't follow him, but have a mutual friend who does: you ask them for screenshots

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He's private and you want to know what he is like without any consequences. You're just not ready to follow him yet, but you need some screenshots in your arsenal. This is case in point of why I should ABSOLUTELY not be considered a real adult for at least another five years.

5. Reading his bio

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The best thing it could be is just his name or school or maybe his frat. Or nothing if that is indicative of being a real live grownup who has a job(and I don't mean working at an IT start up your daddy found you). We don't really need an inspirational quote or something random that only two people understand. Your name is fine, thanks. Gentlemen, take a page out of Avril Lavigne's book and don't make everything so complicated.

6. Seeing how many followers he has

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This is something I don't really care about, but it can tell you a lot about the person. Like if they are a SoundCloud rapper trying to make it big and have clearly followed a ton of random people to try to get a follow back which has resulted in a sketchy follower-to-following ratio. If not, then they're probably normal.

7. Seeing how many photos he has

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There is nothing worse than thinking you are about to feast your eyes on all his photos only to discover that he has two photos and one is a group shot where his face is practically hidden. This will result in an hour of promising your friends that he is normal and good looking, despite what this feed might suggest.

8. Making sure he is not radiating jerk

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Saying "Saturdays are for the boys" is fine sometimes, but not every weekend. If he has more gym mirror selfies than the amount of Cosmopolitans Carrie Bradshaw has drank in her lifetime, it's time to move on. Unless you're working on a street corner, there is no need for you to be "just out here hustling/grinding."

9. Temptation to comment on a recent picture

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His hair looks really good! Or if he posts a picture of a party you saw him at this can be more tempting than buying cookies from Girl Scouts outside the grocery store. Resist, resist, resist.

10. Discovering you have a shared interest

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Oh my gosh, he went on spring break and you did too!! He went with ten friends to Panama City and you went home and ate Chinese food with your mom, but really, I don't see a difference there.

. 11. Stalking the most recent photo

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Is it with a girl? Is she prettier than you? If she commented an emoji it's freaking over. You sprint immediately to your closest grocery store and buy all the Ben and Jerry's.

12. Gathering of all the information

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Now we go into detective mode. Assuming at this stage that the dude actually had a decent amount of pictures, we now dig like Bob the Builder. We look for hobbies. We judge these hobbies. If you really like him, you concoct a plan to see how you can relate to these hobbies.

"Oh my gosh, I loveeeee fishing! I love it so much! Oh, you fish, you don't say? Look how much we have in common!"

13. Figuring out how close is he with his family

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Looking for how many times his parents surface on the IG. If you see he has siblings then if you are on a date one day you won't be trying to digest their names and ages, you'll already know. He will be blown away by your impeccable memory and interest in them.

14. Seeing something cool he did and becoming obsessed

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Maybe he studied abroad. All the heart eyes for the picture of him volunteering with Habitat for Humanity last April.

15. Pictures that make the world stop

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This might be him in a tux at a wedding with his grandma. It might be a swoon-worthy pic of him shirtless at the beach. It might be a picture of him and his wait for it… DOG and you die and blush and get so excited because you don't know what's cuter: him or the dog. These are the ones you screenshot for your friends.

16. All of a sudden it's been an hour

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You look at the clock, an hour has passed and you're in 2014. Great, now you know exactly what he wore to a middle school dance. Awesome!

17. When going into the tagged photos leads to being 3 people deep

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In tagged photos, you find previous girlfriends, and naturally, you have to stalk. Luckily, her account is public and you see that her best friend could easily be the next contestant on the Bachelor and probably win the whole thing. So you click on her profile and stalk her too. Then you see her boyfriend and look at his profile and feel genuinely hurt that you won't be getting an invite to their wedding.

18. Not blurting out everything the next time you see him

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You know you can absolutely NOT let on that you stalked him at all. Even though there were ten close calls, you did not accidentally like anything. Consider that a success. They should give out trophies for that. He doesn't need to know that you dropped your phone into the Oreo crumbs that were on your face at 2 a.m. As far as he knows, you simply approved his request and moved on with your life. If it comes up you should say "Oh, I didn't even remember we were friends on Instagram."

19. Crafting your first post with him being a follower

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It has to be hot, but it has to be effortless. You could do a selfie but you want him to know you have friends. But they can't look prettier than you. Should you be mysterious and post an artsy shot? Or post a travel throwback? *Books plane ticket to a cool destination just to take a pic he might like*

20. The first time he likes your post

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You feel like the definition of fabulous. A Snapchat is coming down the pike for sure. Ugh, how can you hate a culture and love it so much at the same time?

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How you can Enhance your Marketing Campaign with the the help of proper Content Marketing

Hey SEO Friends,

I am pretty sure that you are familiar with the concept of Content Marketing. But most of you probably never really went in-depth into this topic. I think you are missing out on something.

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From our own experience we can tell you that content is the most underrated factor in a marketing campaign.

Most people worry about unnecessary factors while they should take a look at their content. Think about it: If you have significantly good content (no matter if it´s written, audio or video), people will naturally talk about you.

That´s the truth. And while you still have to take the time to distribute your content, I can tell you that you will have a much easier time to get attention to your content.

You may wonder why producing the best content out there will work?Because Marketing and Content is like Ying and Yang - It synergizes perfectly.

The process will look like this:

  • -You create awesome content
  • -You distibute the content
  • -People will see your content
  • -If your content stands out, visitors will remember it and talk about it with their friends (Viral Cycle Time)
  • -More people will see your content
  • -You don´t need to distribute it anymore
  • -It will automatically turn into a viral loop

All of this is only possible if you produce significantly better content than your competitors. People want to remember you as the expert. If you can show that you know what you are talking about then other people will grasp on that and think of you as the main person in your field!

We are pretty sure that you can at least DOUBLE your marketing results with proper content marketing. Do your own testing right now but we can assure you that no matter what you do (SEO, SMM, PPC, etc...) - Content will always remain the Foundation of a successful Marketing Campaign.

If you want to read more about this topic, and learn how you can use content marketing as a gateaway for a more successful marketing campaign, then make sure to take a look at our most recent blog post:

https://marketinghope.net/2018/05/20/content-creation-for-better-marketing-results/

So now our question to you: Do you feel like you currently focus enough about your content creation? If not then why?

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