Over the past week, Kylie Jenner dropped a video on YouTube giving her viewers an office tour. In the video, she shows Stormi's room and then sings "Rise and Shine" once she opens the door. This clip from the video became viral as it when from being memes on Twitter to other celebrities singing it.
But now Kylie Jenner has attempted to trademark "Rise and Shine" due to its sudden popularity. She filed legal documents to own the phrase, but people aren't as amused on her attempting to trademark such a common saying. One user said "She didn't come up with it! It's been around before she was born." Some people suggested that Kylie should have enjoyed the viral meme and free publicity and left it at that, rather than creating merchandise and trying to trademark it.
Some people even began to diss momager Kris Jenner, saying that the family matriarch used this viral video as a cash cow and is now milking it. A popular joke made was that '"The devil may work hard but Kris Jenner works harder." In addition to cosmetics, the trademark would cover belts, pants, coats, dressed, footwear, etc.
Here are some of the tweets below.