Social Media likes (and how many an individual has) have fast become a thing to which many younger generations base their worth on, even going as far as to compare it to the number of likes that their peers get.
Earlier this month, Instagram CEO Adam Mosseri announced that they would be testing the platform's ability to 'hide' the number of likes a person gets on their post as a way to combat bullying and other issues associated with the pressures of unnecessary competition. So far Instagram has already started testing this concept in seven different countries—Brazil, Canada, Ireland, and Japan just to name a few.
Don't worry, you will still be able to see likes on your own videos and photos, just not that of others.
Here's what this could possibly look like from a post in Australia, where the update has already happened (for some):
In my opinion, this no likes feature could not only be a good thing but a great thing. It could help promote more diverse pictures on Instagram (not just those that "look pretty") and users will be able to decide what they like based on their own perception rather than following the crowd. It will give people that may not get that many likes security in what they post.
Of course, not everyone is in favor of this change.
Some businesses, celebrities, and influencers (who rely on the likes for promotions and various other product deals) say that this is hurting their brand.
Cardi B posted a video explaining why she feels removing the likes is a bad move stating "the comments affect more than the likes."
But other than that, so far the feedback process has been fairly positive, testing is still continuing. "Instagram wants its app to be a place people feel comfortable expressing themselves, and can focus on photos and videos they share rather than how many likes they get", a spokesperson for Instagram said in an interview.
Instagram isn't the only social media website to have this change come to its platform.
Twitter is also experimenting with a 'hidden replies' feature which will give users the ability to hide replies to their tweets that they don't think or feel contributes to the overall conversation on the tweet. Some people have argued that this could filter out those that disagree with the tweet and silence other viewpoints and even go as far as to hide information that attempts to correct misinformation or offer a fact check. In the end, this is ultimately a cause concern because of the idea that social media can be used for propaganda and other influences.
At this time, the test will only affect a small number of Instagram users in the US. If you want to view the complete announcement from Adam Mosseri, click here.