Instagram Marketing Tips to Jumpstart Your Advertising Strategy
Start writing a post
Health and Wellness

Instagram Marketing Tips to Jumpstart Your Advertising Strategy

Instagram is home to 1 billion users and counting

144
Instagram Marketing Tips to Jumpstart Your Advertising Strategy

Instagram is home to 1 billion users and counting. With so many followers and endless Instagram marketing tips out there, it would be a cinch to turn many of them into paying customers, right? As more and more local businesses are discovering, it's a lot more challenging than it looks.

As a local business owner, you have to oversee everything from daily operations to your employees, right down to the nitty-gritty details like customer service and product improvement. It would be so easy to just pay for Instagram ads and hope for the best. A well-executed Instagram advertising strategy, however, can be incredibly rewarding for your business.

Here are some tried and true Instagram marketing tips to help you stand out in one of the world's largest marketing platforms.

Define Your Goals

If you don't know what results you want from your Instagram marketing strategy, you'll have a hard time getting there. Do you want to increase brand awareness? Would you like to prioritize gaining more leads and more traffic? Once you know what the finish line is, you'll be able to adjust your strategy as necessary.

It's best if you set measurable, specific, and attainable goals. For instance, a target can be getting 2,000 new followers in one month. This goal is easy to track and helps you see if your Instagram advertising strategy is working.

Discover your Target Audience

You can apply all the Instagram marketing tips in the world, but if you don't know who your target audience is, then it'll all be useless. No matter if your target market is soccer moms, gamers, millennials, or pet lovers, you can bet they're on Instagram. Now the next step is to find them.

Instagram offers a lot of customization options when it comes to pinpointing your audience. For example, you can upload a customer file to generate a lookalike audience. You can also target people who've interacted with your page. Once you know what your target audience looks like, it'll be easier to narrow it down later or even retarget if needed.

Prepare a Budget

The last thing you want to be stingy on is your Instagram advertising strategy. To succeed on Instagram as a business, you must be willing to set aside some of your budget for Instagram advertising. Of course, you don't want to spend more than you need— this is where your goals will help you stick to a realistic and practical monthly budget.

What should this budget include? An ideal one would integrate lead generation ads, content, boosted posts, and page like ads. Keep in mind that whatever you spend on your Instagram marketing strategy will be worth it by increasing your followers, enhancing brand loyalty, and gaining more revenue potential. You can also get Instagram views and followers to create a buzz on this platform.

Don't Slow Down

Instagram continues to grow, and it's completely changing how the marketing game is played. This channel is unavoidable for any business or company, no matter what size. Therefore, make sure to plan out an Instagram marketing strategy that has clear goals, a defined target audience, and a realistic investment.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

75688
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

47226
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

977703
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments