In a new video, H&M unveils new concepts and a large amount of diversity. Many ethnicities, body types, and genders, including their first hiijab-wearing model, Mariah Idrissi. She told CNN, "It was just a one-off. I didn't plan on it getting this big."

Well, what started as her friend submitting Mariah's photo to H&M, certainly has gotten big. While there has been negative reactions, Mariah says that most of them have all been positive. She says she loved working with the company, as they were very respectful of her boundaries. They had an almost entirely female staff working with her, and if the cameramen noticed anything wrong or out of place, they would call a woman over to fix the issue. H&M did their research, knowing what types of clothing she could wear and understanding it had to be loose-fitting and not revealing.

Some have claimed it is against Islamic beliefs for Idrissi to model. She disagrees, telling CNN, "I've seen a few comments where [people are] against it, but there's nothing that says there is anything against it. In our religion, anything that's not stated as forbidden is permissible. As long as I'm dressed correctly, according to Islam, then there's no problem."

Idrissi has some advice for other Muslim women as well: "I would say, make sure your intentions are correct in terms of why you're doing it. Hijab isn't a fashion. We can adjust it to fashion but we have to remember that the sole purpose of the hijab is to be modest."

If anything, her modeling for H&M is normalizing the wearing of hiijabs and also normalizing her religion. In a country like the United States, where Islamophobia is still rampant, taking steps to include diverse groups of people in everyday advertising is a step in the right direction. Even in economic terms, including different groups of people in all advertising makes sense. According to Fortune Magazine, "globally, Muslims spent $266 billion on clothing and footwear in 2013."

When people see someone like themselves in an advertisement, they are more likely to relate to the company and possibly purchase from them. This is nothing new, as the company Nubian Skin was founded because they noticed "nude" underwear is generally only found in light skin-tones, excluding people of color from finding anything that matches them. Issues of diversity in fashion and advertisement run rampant, and it's refreshing to see H&M taking steps in the right direction.