What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

Giovanbattista Cimmino, is a serial entrepreneur, investor and social media expert. He is the founder of Zapphyr Ltd, social media agency based in London.


Social media has more than 3.1 billion active users around the world. To put that in context, the world has a population of around 7.2 billion. That means 43% of the world's total population uses social media for various reasons. Such stats are great news for any marketing team. Little wonder, then, that social media marketing is one of the most vibrant industries today.

Marketers are coming up with creative ways of marketing on social media every day!

Some ideas work better than others. The effectiveness of any strategy or approach a marketer takes depends on several factors. Regardless of this, marketing on social marketing calls for a sense of timing and dedication to see the ideas through to the end. Proper implementation is also necessary.

Above all, marketers should be flexible enough to try new ideas if the olds ones fail.

What can social media marketers learn from Giovanbattista Cimmino?

Cimmino continuously shows us how to market creatively on social media. He uses social media to market some of the most interesting places in some of the world's largest cities. He runs several Instagram accounts for marketing Milan, Shanghai, Amalfi Coast, Paris and London.

In fact, most times people interested in visiting any of these cities rely on the info he provides!

Visit in Rione Monte, Rome, Italy.

His Instagram accounts don't just talk about the cities. They also provide information on:

  • Local restaurants
  • Accommodation
  • Events
  • Shops
  • Top attractions

Since he's active on Instagram, you can bet he posts stunning photos of the most beautiful attributes of all these cities. Each photo comes with a helpful caption under it to offer more information travelers can find useful. As impressive as that might seem, wait until you read a new strategy that Cimmino employs!

What strategy has Giovanbattista Cimmino employed?

Simple. He doesn't take all the photos you see on these IG accounts.

You're probably raising one of your eyebrows wondering how that is a mind-blowing strategy.

Well, every person has a unique perspective and way of telling a story. What might appear interesting to you might be of little interest to somebody else. By opening up his IG accounts so more people can post their photos, Giovanbattista Cimmino is offering his followers a chance to tell their own stories through the photos they take with their own cameras or smartphones.

He is offering them a sense of ownership.

He is making them feel a part of the project.

He invites professional and amateur photographers to do their thing and post the photos on the relevant IG account. Everybody has an equal chance of having their photos featured on the appropriate Instagram account that Cimmino operates. It costs the photographers nothing to have their work featured.

Has this strategy yielded any fruits?

Yes. Cimmino's IG accounts attract upwards of 2 million users each day. That's a large number and brands are quick to recognize the endless opportunities available to the, courtesy of these numbers. What is more, he has already been featured on several online platforms. He has the results to prove that his social media marketing strategy is working.

Can any brand dispute such results?

Aren't brands more likely to trust a marketer whose work speaks for itself?

He has been featured on:

  • BuzzFeed
  • playbuzz
  • Medium
  • MiNDS

Imagine how much exposure your brand will get when Cimmino features it on any of his Instagram accounts! Do you offer accommodation? Do you run a hotel or restaurant? Do you contribute to your city's vibrant nightlife? Do you have an upcoming event? Do you run a shop? Do you know of hidden attractions in your city that nobody has photographed yet?

If your answer to any of these questions is yes, then you're a candidate for Cimmino's strategy.

The Instagram accounts he runs, which you should check now, include:

  • @thelondonlifeinc
  • @parismonamour
  • @amalficoast
  • @milano
  • @shanghailife

Visit those IG accounts to familiarize yourself with what goes on there.

Cimmino's team is huge. It comprises over 1,000 influencers, who post photos daily.

Brands should find creative ways of engaging with their clients on social media.

Brands should allow clients to tell their own stories too.

Brands should not be afraid to work with influencers to enhance their social media presence.

At least 30% of customers prefer interacting with brands via social media.

Therefore, it's imperative for brands to take their social media accounts seriously.


Popular Right Now

15 Aspects Of College Life That Will Make You Say ‘I Understand Nothing,’ As Told By Michael Scott

Because the quality of all school projects is measured against the excellence of the M. Scott production of "Threat Level Midnight."


I will be first to admit that I was incredibly behind one of the biggest cultural trends of my generation. Unlike almost every college student in America, I had (until recently) never seen "The Office." Over Christmas break, however, my brother (who has watched the show multiple times) and my sister (who was seeing it for the first time) convinced me to watch some with them - mostly by making me feel extremely left out that I had no idea what they were talking about. So, with nothing new on T.V. to watch, I did what every good 20-something does over a month-long holiday: turn to Netflix.

Needless to say, I watched the six-episode first season in one sitting. I was hooked. And horribly embarrassed that I had thus-far missed out on this cultural icon. But most of all, I was surprised at the applicability of the quotes of on Michael G. Scott. While he may be a painfully awkward character to watch, Michael Scott says some of the most relatable, and sometimes inspirational, things on the show. Here are 15 times that Michael Scott was perfectly relatable to all of us college students.

1. "Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject. So you know you are getting the best possible information." 



Let's be honest. Every student - regardless of age - has lazily looked up a fact on Wikipedia rather than actually look for verified information. So choose to take the Scott-perspective: everyone is helping you do your work, to the best of their ability so obviously, it's the best information out there.

2. "Sometimes I'll start a sentence and not even know where it's going. I just hope I find it along the way."



This is the way that most college essays are written. Especially scholarship applications, reflection essays, and self-evaluations.

3. "I don't hate it. I just don't like it at all and it's terrible." 



This is applicable in so many cases. Dining hall food. Homework. Dorm rooms. Group projects. Exams. Labs. Pick your poison.

4. "I'm not superstitious but I am a little-stitious." 



It's not superstitious to wear the same jersey to every school basketball game until March Madness. It's not insane to use the same pencil for every exam. Or to have a lucky interview outfit. Right?

5. "I love inside jokes. I'd love to be part of one someday."



For that time when the professor assigns groups for a project, and you get stuck with the pair of people that have been besties since freshman year.

6. "I would not miss it for the world. But if something else came up I would definitely not go." 

missing it


So your theater friend (maybe even just acquaintance?) invited you to their one-person show, and you've already mentioned that you don't have any homework tonight. Does having to clean your car count as something coming up? I guess if you don't have a car, you're going to that play.

7. "Oh God. My mind is going a mile an hour."



When studying, we all reach this peak moment of mental speed where our brains cannot possibly fathom any more information. There is no higher speed of thought.

8. "Do you think that doing alcohol is cool?" 



Catchphrase of the mom-friend of your friend group.

9. "I. Declare. Bankruptcy!" 



This is how I pay off my student loans right? I just yell that several times?

10. "And I know exactly what to do. But in a much more real sense, I had no idea what to do." 



I thought I was going to know what I was doing by the time I was in college. I would pick a major then get a job. Turns out there's a lot in the middle no one warns you about. You think you have a life plan: think again. What's that stat they tell you: all students change their major at least once? Everyone changes careers more than once? So basically, that's code for no one knows what's going on at all.

11. "Why don't you explain this to me like I'm five." 



The question we all want to ask the professor at least once in the semester.

12. "I'm running away from my responsibilities. And it feels good." 

running away


Do you have an exam on Monday. Great! That means it's time to go on a spontaneous trip to a theme park. Or maybe re-watch "The Office"!

13. "Powerpoint." 



The key to every last-minute presentation. Have nothing to say? It doesn't matter, most people are looking at the images anyway. Or just a fun comment while pointing at others.

14. "The only thing that could make this day better is ice cream." 

ice cream


There is no exam failure, breakup, or lost job-offer that a gigantic tub of ice cream cannot at least begin to fix.

15. "Point is, don't listen to your critics. Listen to your fans." 

scarn shuffle


On an oddly inspirational note (and pieced in after a long analysis of "Antz" and "Bug's Life") Michael drops this little gem of wisdom. Surround yourself with people that love the you that you are and support your dreams, not people who want to change you with their negativity. And you can always dance off any negativity with the Scarn Shuffle.

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