What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

Giovanbattista Cimmino, is a serial entrepreneur, investor and social media expert. He is the founder of Zapphyr Ltd, social media agency based in London.


Social media has more than 3.1 billion active users around the world. To put that in context, the world has a population of around 7.2 billion. That means 43% of the world's total population uses social media for various reasons. Such stats are great news for any marketing team. Little wonder, then, that social media marketing is one of the most vibrant industries today.

Marketers are coming up with creative ways of marketing on social media every day!

Some ideas work better than others. The effectiveness of any strategy or approach a marketer takes depends on several factors. Regardless of this, marketing on social marketing calls for a sense of timing and dedication to see the ideas through to the end. Proper implementation is also necessary.

Above all, marketers should be flexible enough to try new ideas if the olds ones fail.

What can social media marketers learn from Giovanbattista Cimmino?

Cimmino continuously shows us how to market creatively on social media. He uses social media to market some of the most interesting places in some of the world's largest cities. He runs several Instagram accounts for marketing Milan, Shanghai, Amalfi Coast, Paris and London.

In fact, most times people interested in visiting any of these cities rely on the info he provides!

Visit in Rione Monte, Rome, Italy.

His Instagram accounts don't just talk about the cities. They also provide information on:

  • Local restaurants
  • Accommodation
  • Events
  • Shops
  • Top attractions

Since he's active on Instagram, you can bet he posts stunning photos of the most beautiful attributes of all these cities. Each photo comes with a helpful caption under it to offer more information travelers can find useful. As impressive as that might seem, wait until you read a new strategy that Cimmino employs!

What strategy has Giovanbattista Cimmino employed?

Simple. He doesn't take all the photos you see on these IG accounts.

You're probably raising one of your eyebrows wondering how that is a mind-blowing strategy.

Well, every person has a unique perspective and way of telling a story. What might appear interesting to you might be of little interest to somebody else. By opening up his IG accounts so more people can post their photos, Giovanbattista Cimmino is offering his followers a chance to tell their own stories through the photos they take with their own cameras or smartphones.

He is offering them a sense of ownership.

He is making them feel a part of the project.

He invites professional and amateur photographers to do their thing and post the photos on the relevant IG account. Everybody has an equal chance of having their photos featured on the appropriate Instagram account that Cimmino operates. It costs the photographers nothing to have their work featured.

Has this strategy yielded any fruits?

Yes. Cimmino's IG accounts attract upwards of 2 million users each day. That's a large number and brands are quick to recognize the endless opportunities available to the, courtesy of these numbers. What is more, he has already been featured on several online platforms. He has the results to prove that his social media marketing strategy is working.

Can any brand dispute such results?

Aren't brands more likely to trust a marketer whose work speaks for itself?

He has been featured on:

  • BuzzFeed
  • playbuzz
  • Medium
  • MiNDS

Imagine how much exposure your brand will get when Cimmino features it on any of his Instagram accounts! Do you offer accommodation? Do you run a hotel or restaurant? Do you contribute to your city's vibrant nightlife? Do you have an upcoming event? Do you run a shop? Do you know of hidden attractions in your city that nobody has photographed yet?

If your answer to any of these questions is yes, then you're a candidate for Cimmino's strategy.

The Instagram accounts he runs, which you should check now, include:

  • @thelondonlifeinc
  • @parismonamour
  • @amalficoast
  • @milano
  • @shanghailife

Visit those IG accounts to familiarize yourself with what goes on there.

Cimmino's team is huge. It comprises over 1,000 influencers, who post photos daily.

Brands should find creative ways of engaging with their clients on social media.

Brands should allow clients to tell their own stories too.

Brands should not be afraid to work with influencers to enhance their social media presence.

At least 30% of customers prefer interacting with brands via social media.

Therefore, it's imperative for brands to take their social media accounts seriously.


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Little Women May Not Be A Theatrical Masterpiece, But It's A Touching Must-See

I want to do all the things.


With a 32% rating from Rotten Tomatoes and a 4.6 out of 10 on IMDB, I was nervous about going to see the new adaptation of Little Women. I'd also convinced one of my closest friends to accompany me, and after raving about the book, it's been a bitter pill to swallow if the movie was absolutely lame.

Well, lucky for me, neither of us are very film-literate, so we were able to look past whatever flaws in acting and the set that critics had discovered, and both of us loved the movie.

I think I cried at least five times and my friend had about the same count. I first read Little Women back in middle school. Since then, I read it at least once a year, not only because it's beautiful and a literary masterpiece, but because it makes me want to be a better person.

It's the sort of story I would read before crafting my New Year's Resolution because there's a goodness in it that I've never been able to describe—it's sort of like oatmeal, beautiful in its simplicity and wholeheartedness.

I could never bring myself to watch the first adaptation, so I can't compare with some die-hard fans (mostly because I have never been able to fully forgive Alcott for making Laurie end up with Amy, instead of Jo). And this version is different from the original—it's Little Women set in the 21st century and that's sure to create some changes.

I really liked the fact that they changed it up a bit; if they hadn't, I would have likely spent the entire movie hunting for flaws and reasons why the book was so much better than the movie. Knowing that the movie wasn't supposed to be a perfect reflection of the book enhanced my enjoyment.

It was truly beautiful.

Even in a modern setting, I could feel the personalities of each March sister and how they managed those personalities as they grew. Their adventures brought back nostalgic memories of my own childhood and while the flashbacks were somewhat confusing in how they were organized, I loved seeing that the movie stayed true to the essence of the film.

Jo was still the stubborn, opinionated, aspiring writer; Meg was the beautiful voice of reason; Amy was the irritating, tender-hearted artist and Beth was the sweet, good one. Was Professor Bhaer a completely different personality? Yes, but at least he matched up well enough against Laurie that I could almost forgive Amy for taking Jo's man.

They may have not exactly connected to their book personalities, but there was a uniqueness to each that I enjoyed observing.

I think I'll make it a habit to watch this movie at least once a year, too—for the same reason I reread the book. It reminds me about what's important in life (and helps me appreciate my own little sister far more than I normally do). It may seem like a feel-good movie, but it has some important messages at its heart. Once you've watched the movie, you'll understand what I mean when I say that I, like Jo March, want to do 'all the things.'

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