What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

What is the Most Ingenious Way of Marketing on Social Media?Cimmino's way

Giovanbattista Cimmino, is a serial entrepreneur, investor and social media expert. He is the founder of Zapphyr Ltd, social media agency based in London.

karola
karola
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Social media has more than 3.1 billion active users around the world. To put that in context, the world has a population of around 7.2 billion. That means 43% of the world's total population uses social media for various reasons. Such stats are great news for any marketing team. Little wonder, then, that social media marketing is one of the most vibrant industries today.

Marketers are coming up with creative ways of marketing on social media every day!

Some ideas work better than others. The effectiveness of any strategy or approach a marketer takes depends on several factors. Regardless of this, marketing on social marketing calls for a sense of timing and dedication to see the ideas through to the end. Proper implementation is also necessary.

Above all, marketers should be flexible enough to try new ideas if the olds ones fail.

What can social media marketers learn from Giovanbattista Cimmino?

Cimmino continuously shows us how to market creatively on social media. He uses social media to market some of the most interesting places in some of the world's largest cities. He runs several Instagram accounts for marketing Milan, Shanghai, Amalfi Coast, Paris and London.

In fact, most times people interested in visiting any of these cities rely on the info he provides!


Visit in Rione Monte, Rome, Italy.

His Instagram accounts don't just talk about the cities. They also provide information on:

  • Local restaurants
  • Accommodation
  • Events
  • Shops
  • Top attractions

Since he's active on Instagram, you can bet he posts stunning photos of the most beautiful attributes of all these cities. Each photo comes with a helpful caption under it to offer more information travelers can find useful. As impressive as that might seem, wait until you read a new strategy that Cimmino employs!

What strategy has Giovanbattista Cimmino employed?

Simple. He doesn't take all the photos you see on these IG accounts.

You're probably raising one of your eyebrows wondering how that is a mind-blowing strategy.

Well, every person has a unique perspective and way of telling a story. What might appear interesting to you might be of little interest to somebody else. By opening up his IG accounts so more people can post their photos, Giovanbattista Cimmino is offering his followers a chance to tell their own stories through the photos they take with their own cameras or smartphones.

He is offering them a sense of ownership.

He is making them feel a part of the project.

He invites professional and amateur photographers to do their thing and post the photos on the relevant IG account. Everybody has an equal chance of having their photos featured on the appropriate Instagram account that Cimmino operates. It costs the photographers nothing to have their work featured.

Has this strategy yielded any fruits?

Yes. Cimmino's IG accounts attract upwards of 2 million users each day. That's a large number and brands are quick to recognize the endless opportunities available to the, courtesy of these numbers. What is more, he has already been featured on several online platforms. He has the results to prove that his social media marketing strategy is working.

Can any brand dispute such results?

Aren't brands more likely to trust a marketer whose work speaks for itself?

He has been featured on:

  • TGDAILY
  • BuzzFeed
  • playbuzz
  • HUFFPOST
  • LATIMES
  • Medium
  • MiNDS

Imagine how much exposure your brand will get when Cimmino features it on any of his Instagram accounts! Do you offer accommodation? Do you run a hotel or restaurant? Do you contribute to your city's vibrant nightlife? Do you have an upcoming event? Do you run a shop? Do you know of hidden attractions in your city that nobody has photographed yet?

If your answer to any of these questions is yes, then you're a candidate for Cimmino's strategy.

The Instagram accounts he runs, which you should check now, include:

  • @thelondonlifeinc
  • @parismonamour
  • @amalficoast
  • @milano
  • @shanghailife

Visit those IG accounts to familiarize yourself with what goes on there.

Cimmino's team is huge. It comprises over 1,000 influencers, who post photos daily.

Brands should find creative ways of engaging with their clients on social media.

Brands should allow clients to tell their own stories too.

Brands should not be afraid to work with influencers to enhance their social media presence.

At least 30% of customers prefer interacting with brands via social media.

Therefore, it's imperative for brands to take their social media accounts seriously.

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karola

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Cutting Ties With Your Ex Is Everything You Need To Get Through This Breakup

It's not about their feelings. It's about your healing.

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The hardest part of a break-up is the change in your routine. It's letting go of the countless hours you have spent making someone a part of your life and having to find someone new to share your day with and watch your favorite shows with.

Breakups can get so blurry along the way and you desperately want to keep in touch and still have them in your life. It's hard to find that balance though. It's hard to find the role that ex-boyfriend/girlfriend should play and how much of a presence they should really have in your life.

We've all been there. I have SO been there. I have had messy breakups where we quit speaking and I have had quiet, peaceful breakups where neither of us could really figure out what to do next. Either way, whether it's a peaceful one, or heart wrenching and mean, the best thing to do for yourself is to not look back.

You have to make it a clean break. If only for a year, but you have to do it. No texts, no calls, no emails. No social media. Avoid Instagram, no Snapchat, no Facebook. You have to turn off the desire to check on them because you're only going to hurt yourself.

So give yourself some time. Delete them from your friends list, not to be mean, but to spare yourself. You probably need to temporarily block them too, if you're someone who will still look up their page.

This is about YOUR healing. It's not about their feelings. It's about taking care of yourself and giving your heart the room to heal, and the best way to do that is to put them in your rearview and keep moving forward, and the BEST way to do that is to cut off all contact. I have had different breakups for different reasons and the ones I always healed from faster were the ones where I couldn't see them or speak to them.

With my last breakup, my ex didn't have social media at all.

He had no Facebook or Instagram to stalk and I was forever grateful for that fact. There was absolutely nothing for me to see. No page to pull up and stare at. No images of him and a new girl in my face. No what-ifs playing in my mind as he goes on about his life. It's as if his life stopped for me completely.

I have no idea what he's doing now, and I am OK with that. I NEED to be OK with that.

You cannot expect your heart to heal if you're constantly feeding it jagged edges of once was. You can't keep cutting yourself over and over again and expect the wounds to heal.

So darling, please, with this breakup, put it all away. Give it some time. Maybe you will truly be friends later on. But not today. Definitely not today. Give yourself some room to breathe and remember that you WILL come out on top.

You always do. You always, always do.

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