Fenty Beauty Revolutionizes The Makeup Industry

Fenty Beauty Revolutionizes The Makeup Industry

Setting the standard we've all been waiting for.

Fenty Beauty is an innovation.

Released on Friday, September 8th, Rihanna’s long-anticipated makeup line has garnered widespread attention and has cultivated a conversation about the shortcomings and demands of the makeup industry. From the moment she released the advertising campaign, it was evident that the collection would be unlike most others. Fifteen models of color were chosen, featuring darker-skinned models like Duckie Thot and Muslim model Halima Aden, who appears in her hijab. The diversity in the mere branding of the collection set high expectations for what the product line might entail, and it’s safe to say that expectations were met.

With forty shades of foundation, a universal lip gloss, and a wide range of Killawatt highlighters, Rihanna’s line is easily one of the most inclusive available, and she intends for it to be. At her NYC press preview, she revealed, "I kept saying,

‘There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between...There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’"

From Gabourey Sidibe to countless beauty gurus online, the internet is currently awash with positive reviews, with particular regard to her success in creating a diverse line. The feedback she has received, particularly with regards to the shade range of the foundations, reject a number of claims that makeup lines have long touted and engage with the concerns of buyers. African Americans have a buying power of $1 trillion, and Black women spend an estimated $7.5 billion annually on beauty products. Despite this, it was only until recently that the makeup industry has made an effort to service them, or other women of color.

When Somali supermodel Iman started her cosmetic line in 1994, she stressed that even when makeup lines were endorsed by celebrities like Freida Pinto or Janelle Monae, the counter experience faced by shoppers was unchanged. “You go to buy one of the foundation shades you think that celebrity wore, and it won’t be there.” Stylist and former beauty director for Essence magazine, Aretha Busby, noted "The companies tend to stop at Kerry Washington. I’d love to see brands go two or three shades darker."

Rihanna accomplishes this, and it’s no surprise that of the 40 foundation shades, thirteen of them are currently sold out at Sephora, nine of which are for darker-skinned women. Arguments that darker makeup shades don’t sell well, or failure to provide darker shades within the first line of a collection are inexcusable. The standard has heightened. Fenty Beauty gives the industry a push to do better and gives women of color a platform to see themselves represented upon.

Cover Image Credit: Fenty Beauty

Popular Right Now

The Revolution of Crocs: The Best Ugly Shoes There Ever Was


Admittedly, world fashion is hard to fathom at certain times and this is surely one of those times. The rubberized shoe that took the world by storm suddenly has become a staple on college campuses across the nation. And yes, has even hit the runway - bringing a fresh perspective on what it means to be comfortable. That’s right, we’re talking about Crocs!

Crocs have been around since 2002 and were originally marketed as a boating shoe staple and later, in 2006, the company obtained a patent that prohibited any other companies from developing a shoe with their similar breathable technology. Of course, as it’s true for any good idea, there were some unoriginal creations of shoes that strikingly resembled the famous Croc style.

Strategically, the Croc company set out to market these shoes as comfortable footwear suitable for almost any occasion! Whether you are throwing on a pair of shoes to run to go get groceries, or spending a day at the beach, Crocs will definitely bring your the comfort and convience you desire.

Now, you may be thinking, what on earth made this silly looking shoe go global? No one really knows. The Croc Craziness has stemmed from several different outlets that have opened doors for self expression.

via">https://giphy.com/gifs/statechamps-crocs-state-cha... GIPHY

Let's be real, people rave over whatever they can get their hands on just so that they have something to rave about... even I am guilty! But sporting this style has quickly become a status symbol, not only about ones lack of care to go against the flow, but being a trendsetter at large.

The recent Croc runway debut attest to this! Check out some of the photos that perfectly represent how the footwear is versatile and unique. For Heavens sake, this is a Balenciaga, high fashion, runway show! I think it's safe to say that Crocs have officially transcended all boundaries.

It does not stop here! Crocs have taken over college campuses across the globe - no lie. They're even being lumped in with famous leisure brands like Chaco, Uggs, Rainbows and more. Is part of it due to convenience? I suppose, but people are wearing them, and that can be credited to both great marketing and good timing (and some luck, of course.)

Just recently, the Croc company has been in a lawsuit over their infamous patent. Viewers wonder why they are willing to fight so hard to maintain the integrity of their 'ugly brand', and with still no answer from the CEO, Andrew Reese, I think it is safe to say we won't be getting one.

The point here is, this famous footwear is not going away anytime soon. Are you on board the Croc revolution? Get onboard! Don't miss out.

Cover Image Credit: Photo by Annie Spratt on Unsplash

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

The Generation Of The Tattoo

A time of accepting self-expression.

For the longest time, people have considered tattoos to be improper, with reason. These painful and permanent markings on the skin have often been considered religiously and socially inappropriate, especially in Western civilizations. From the times where slaves were forced to have markings on their skin for identification, to the Bible telling us not to change our appearance, tattoos in the United States have been looked down upon.

There is not only a stigma derived from history but also common sense. Why would you want to go through such a painful process in order to permanently mark your skin with a belief or ideal that might change someday?

A Brief History of the Tattoo

The word tattoo comes from the Polynesian word “tatau” which means to write. Tattoos have been found on the oldest mummified corpses and have existed through time in many places and cultures for different reasons. They have symbolized rights of passage, marks of status and rank, symbols of religious and spiritual devotion, decorations of bravery, pledges of love, protection, and punishments. They were mostly brought to America by Japanese and Polynesian armatures and became popular during the American civil war among soldiers and sailors.

First a status of wealth, tattoos became cheaper and easier and became more prevalent for rebels and criminals. That’s where the stigma comes from today. Now, as history has developed, The Journal of the American Academy of Dermatology has concluded that Generation X and Generation Y (aka us) are not afraid to express themselves through their appearance, and tattoos are a popular form of self-expression. Today, people choose to be tattooed for artistic, sentimental, religious, or personal beliefs and encourage this form of self-expression.

When I walk into my hair salon, my stylist runs her hands through my hair and I can see the small black markings on her wrist and fingers. The stylists around her have on the most daring, creative outfits and they too have tattoos. They have red, pink, or black hair with hats, skirts, and bright makeup. When I sit in my digital design classroom, my young teacher has tattoos scattered over her arms as she talks about artistic pieces I don’t quite understand.

As I exit the plane to Hawaii, I see the owl on my aunt’s wrist as she hugs me, and tribal shin tattoos on my uncle when we go fishing in the ocean. Some of my sorority sisters have coordinates, roman numerals, and short sayings written on different places on their body.

We are all trying to express ourselves. The reasons tattoos interest me is because they are daring, artistic, and meaningful. They are outward expressions about how we feel and who we are on the inside and I think that's becoming more acceptable for the whole world to understand.

Cover Image Credit: Public Domain Pictures

Related Content

Facebook Comments