Fenty Beauty Revolutionizes The Makeup Industry

Fenty Beauty Revolutionizes The Makeup Industry

Setting the standard we've all been waiting for.
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Fenty Beauty is an innovation.

Released on Friday, September 8th, Rihanna’s long-anticipated makeup line has garnered widespread attention and has cultivated a conversation about the shortcomings and demands of the makeup industry. From the moment she released the advertising campaign, it was evident that the collection would be unlike most others. Fifteen models of color were chosen, featuring darker-skinned models like Duckie Thot and Muslim model Halima Aden, who appears in her hijab. The diversity in the mere branding of the collection set high expectations for what the product line might entail, and it’s safe to say that expectations were met.

With forty shades of foundation, a universal lip gloss, and a wide range of Killawatt highlighters, Rihanna’s line is easily one of the most inclusive available, and she intends for it to be. At her NYC press preview, she revealed, "I kept saying,

‘There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between...There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’"

From Gabourey Sidibe to countless beauty gurus online, the internet is currently awash with positive reviews, with particular regard to her success in creating a diverse line. The feedback she has received, particularly with regards to the shade range of the foundations, reject a number of claims that makeup lines have long touted and engage with the concerns of buyers. African Americans have a buying power of $1 trillion, and Black women spend an estimated $7.5 billion annually on beauty products. Despite this, it was only until recently that the makeup industry has made an effort to service them, or other women of color.

When Somali supermodel Iman started her cosmetic line in 1994, she stressed that even when makeup lines were endorsed by celebrities like Freida Pinto or Janelle Monae, the counter experience faced by shoppers was unchanged. “You go to buy one of the foundation shades you think that celebrity wore, and it won’t be there.” Stylist and former beauty director for Essence magazine, Aretha Busby, noted "The companies tend to stop at Kerry Washington. I’d love to see brands go two or three shades darker."

Rihanna accomplishes this, and it’s no surprise that of the 40 foundation shades, thirteen of them are currently sold out at Sephora, nine of which are for darker-skinned women. Arguments that darker makeup shades don’t sell well, or failure to provide darker shades within the first line of a collection are inexcusable. The standard has heightened. Fenty Beauty gives the industry a push to do better and gives women of color a platform to see themselves represented upon.

Cover Image Credit: Fenty Beauty

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20 Small Tattoos With Big Meanings

Tattoos with meaning you can't deny.
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It's tough to find perfect tattoos with meaning.

You probably want something permanent on your body to mean something deeply, but how do you choose a tattoo that will still be significant in 5, 10, 15, or 50 years? Over time, tattoos have lost much of their stigma and many people consider them a form of art, but it's still possible to get a tattoo you regret.

So here are 20 tattoos you can't go wrong with. Each tattoo has its own unique meaning, but don't blame me if you still have to deal with questions that everyone with a tattoo is tired of hearing!

SEE RELATED: "Please Stop Asking What My Tattoos Mean"

1. A semi-colon indicates a pause in a sentence but does not end. Sometimes it seems like you may have stopped, but you choose to continue on.


2. "A smooth sea never made a skilled sailor."


3. Top symbol: unclosed delta symbol which represents open to change. Bottom symbol: strategy.


4. "There are nights when the wolves are silent and only the moon howls."


5. Viking symbol meaning "create your own reality."


6.Greek symbol of Inguz: where there's a will, there's a way.

7. Psalm 18:33 "He makes my feet like the feet of a deer; he causes me to stand on the heights."


8. 'Ohm' tattoo that represents 4 different states of consciousness and a world of illusion: waking (jagrat), dreaming (swapna), deep sleep (sushupti), transcendental state (turiya) and world of illusion (maya)


9. Alchemy: symbolizes copper, means love, balance, feminine beauty and artistic creativity.


10. The Greek word “Meraki" means to do something with soul, passion, love and creativity or to put yourself in to whatever you do.


11. Malin (Skövde, Sweden) – you have to face setbacks to be able to go forward.

12. Symbol meaning "thief" from the Hobbit. It was the rune Gandalf etched into Bilbo's door so the dwarves could find his house.


13. “Lux in tenebris" means “light in darkness."

14. Anchor Tattoo: symbolizing strength & stability, something (or someone) who holds you in place, and provides you the strength to hold on no matter how rough things get.

15."Ad Maiora" is translated literally as “Towards greater things." It is a formula of greeting used to wish more success in life, career or love.


16. A glyphs means “explore." It was meant as a reminder for me to never stop exploring.

17. "Aut inveniam viam aut faciam," meaning roughly, "Either I shall find a way, or I will make one."


18. Lotus Flower. It grows in muddy water, and it is this environment that gives forth the flower's first and most literal meaning: rising and blooming above the murk to achieve enlightenment.

19. The zen (or ensō) circle to me represents enlightenment, the universe & the strength we all have inside of us.

20. Two meanings. The moon affirms life. It looks as if it is constantly changing. Can reminds us of the inconsistency of life. It is also symbolizes the continuous circular nature of time and even karma.


SEE ALSO: Sorry That You're Offended, But I Won't Apologize For My Tattoos


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I Tried Japanese Dagashi And Here Are My Thoughts

Snack on!

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Japan has a multitude of different kind of candy. Everything from gummies, hard candies, gummy candy kits and jellies to chocolate, exotic flavored Kit Kats and chocolate covered biscuits. While candy comes in normal flavors like strawberry, mango, peach and banana, it also comes in a variety of bizarre flavors such as lychee, ube (purple sweet potato), sweet milk, soy sauce, wasabi and matcha. While some of these sound gross to most people, some of them are actually pretty good.

I decided that I wanted to try various Japanese treats and see what they tasted like for myself so I ordered a random assorted box of dagashi.

What is Dagashi? Dagashi is the Japanese term for cheap snacks/candy. The purpose is to attract kids with the cute and colorful packages as well as be affordable to those who have a small amount pocket money (typically children).

I will be rating these sweets out of five as well as noting what they taste like, look like, anything distinct/notable and my final overall thoughts.

The following items were included in the assortment:

1 Roasted Peanuts (Honey)
1 Choco Banana Crepes
1 TimTam Chocolate/Vanilla Biscuit Sandwich
1 Richeese Cheese Cream Sandwich Biscuit
1 Choki Choki Chocolate Paste
4 UHA Milk Candy: Chocolate, Strawberry, Original and Matcha
1 Sour Blackcurrant Gummy
1 Yupi Gummy Candy
1 Tamarind Candy
2 Nano Nano Nougat: Strawberry and Chocolate
1 Gingerbon Ginger Candy


Assorted Japanese Candy/SnacksAlex Leff



1. Honey Roasted Peanuts

Mr. P Honey Roasted Peanuts

Alex Leff

First Impression: They just look like regular honey roasted peanuts.

Taste: They just taste honey-roasted peanuts.

Overall Thought: I wasn't really expecting there to be much of a difference, maybe a little bit of a kick but not anything too significant. The only difference is that they're not as sweet as most honey roasted nuts in the states.

Rating: 1/5

2. Deka Choco Banana Crepes

Deka Choco Banana Crepes

Alex Leff

First Impression: This is so cute. There are three little folded crispy crepes in a little plastic liner so it doesn't get squished and broken. The crepe is the chocolate part of the chocolate banana flavor. I can definitely smell the banana.

Taste: It's crispy and I can definitely taste both the banana and chocolate.

Overall Thought: I LOVE THESE!!!! I wasn't expecting it to be crispy. The outside of the crepe is flakey and light. They look and have a similar texture of Pirouline (rolled wafer cookies with some kind of filling) cookies. I also appreciate that the banana flavoring tastes like real bananas as I don't like the artificial flavoring.

Rating: 5/5

3. TimTam

TimTam

Alex Leff

First Impression: It looks like a layered wafer cookie. It's covered in chocolate so that's a good sign.

Taste: It's a chocolate covered cookie sandwich. It's definitely sweet but not overly sweet.

Overall Thought: I was kind of disappointed that there weren't any wafers on the inside but the chocolate cookie makes up for it. I love these cookies. I've heard of TimTams before and have even seen them in places like Target and grocery stores but never thought to try them.

Rating: 4/5

4. Richeese Cream Cheese Sandwich Biscuit

Richeese Cream Cheese Sandwich Buscuit

Alex Leff

First Impression: It looks like a giant cheese cracker sandwich with a cheese filling. It definitely looks interesting.

Taste: It tastes like a sweet cheese cracker. It's good and I like it but I wasn't expecting it to be more sweet than savory. It reminds me of a cheddar cracker. The crackers on the outside of the filling are dusted with cheese that gives it more of a sweet cheese flavor.

Overall Thought: While I don't hate this, it's not my favorite thing in the assortment. It's something I've never tried before and I don't mind it, but I'm not rushing to go out and find more.

Rating: 2.5/5

5. Choki Choki Chocolate Paste

Choki Choki

Alex Leff

First Impression: Just from the looking at the outside packaging, it looks like it's going to be slightly bigger than a Pixie Stick, and instead of powder, it's filled with some kind of chocolate spread. It's also hard and a little bit squishy. The wrapper also says it's chocolate cashew flavored.

Taste: Chocolate frosting. It's very chocolatey and I love it. I don't really taste the cashew, though, nor are there pieces like I initially thought. It has the consistency somewhere between a Tootsie Roll and very thick fudge frosting.

Overall Thought: These remind me of the squeeze tubes of chocolate peanut butter (minus the peanut butter) from when I was a kid. While I love the idea of a small tube filled with frosting, it was hard to get out. I think if the chocolate wasn't as thick in texture and there was a bigger hole, it might have been easier to get out. I'm a little disappointed because there is still candy in the tube, but won't come out easily because it's so thick. I also was expecting some sort of cashew flavor and it wasn't there.

Rating: 3/5

6. UHA Milk Candy (Strawberry, Chocolate, Original and Matcha)

UHA Milk Candy

Alex Leff

First Impression: They're small round hard candies. They look like they're about the size of a Dum-Dum lollipop.

Taste:

Matcha: The matcha tastes like a green tea latte rolled into a piece of hard candy.

Strawberry: There is a creamy strawberry flavor that reminds me of the old Strawberries and Cream Frappuccino (with the whip).

Sweet Milk: While the sound of sweet milk doesn't sound appealing, it's really good. It's creamy and tastes like soft serve ice cream.

Chocolate: Besides the fact that it tastes like a creamy chocolate milk, THERE IS CHOCOLATE IN THE CENTER!

Overall Thought: I love how creamy these candies are. It's nice to have something that's small that could hold you over between meals or will suffice if you're not near a Starbucks.

Rating: 5/5

7. Sour Blackcurrent Gummy

Sour Blackcurrent Gummy Candy

Alex Leff

First Impression: It looks like a piece of yellow gummy candy. I'm not really sure how else to describe it except it's really sticky and was hard to get out of the wrapper. I'm not sure what to expect except sour. The faces on the packaging make it seem like it's going to be pretty sour.

Taste: It's definitely sweet and not sour at all like I was expecting. I expected to see sour crystals or sugar on it because of the yellow faces with sour expressions on the package. While I know it's not mango, the candy has the sweetness of one, and I really liked that.

Overall Thought: I loved the mango taste, but was disappointed by the lack of sourness. While I'm not a huge fan of sour, I at least expected it to taste similar to a Sour Patch Kid except softer.

Rating: 4/5

8. Yupi Gummy Candy

Yupi Gummy Candy

Alex Leff

First Impression: It kind of looks like a gummy Christmas wreath. I think it's going to taste like Spearmint Leaves or something sour.

Taste: It tastes like green apple without the sour. I expected the crystals on the outside to be sour, but it wasn't, which was a nice surprise. When it was in the package, it seemed like it was going to be one of those hard gummy candies that stick to your teeth and are hard to chew, but surprisingly, it wasn't.

Overall Thought: I'm kind of disappointed it wasn't a little bit bigger. They remind me of gummy Apple Rings except smaller and without the hole cut out. It was a little hard to get out of the package, but overall it was ok, I'm not searching Amazon or Ebay for more, but now that I know what it is, if I come across any in the future, I'll know what they are.

Rating 2/5

9. Tamarind Candy

Tamarind Candy

Alex Leff

First Impression: All I know about tamarind is that it is a fruit that is supposed to taste like a cross between lemons, apricots and dates. Other than that, I'm not really sure what to expect taste wise. As for how the candy looks, it kind of looks like a small transparent Riccola drop.

Taste: I didn't really get much flavor from it. There was a hint of sweetness and tastes close to honey.

Overall Thought: I'm disappointed. I did enjoy that it wasn't overly sweet, but other than that, there wasn't really much of a taste to it.

Rating 1/5

10. Nano Nano Nougat (Chocolate/Strawberry)

Nano Nano Nougat

Alex Leff

First Impression: They're both really hard in the packaging.

Taste:

Chocolate: Tastes just like a chocolate milkshake.

Strawberry: Tastes just like a strawberry milkshake.

Overall Thought: I love these. They're so soft and melt in your mouth. I was afraid I was going to bite into it and they would either get stuck on my teeth and be hard to get off or chip a tooth. They both taste like milkshakes with nuts and aren't too sweet.

Rating 5/5

11. Gingerbon Candy

Gingerbon Candy

Alex Leff

First Impression: It looks like its a piece of chewy dehydrated ginger that except instead of being crystalized, is covered in a little bit of cornstarch so it doesn't stick to the wrapper

Taste: Ginger. It's not an overpowering ginger taste but the flavor definitely lingers for a bit. It has a similar consistency to a piece of dehydrated ginger, but not as strong and a little chewier.

Overall Thought: I love this. I love the taste ginger sometimes but sometimes the flavor is a little strong and gets up into my nasal cavity. It's the perfect balance of sweet and spicy.

Rating: 4/5

Snack wise, I was most impressed with the chocolate banana crepes. They were so light and crunchy. I felt like if I had a bag full of just those, I would be perfectly happy.

Candy wise, the UHA Milk candies were my favorite. The way they were so creamy made my taste buds sing. I highly recommend at least trying these.

I was the leased impressed with the Tamarind candy and the honey roasted peanuts. The nuts were too similar to what I can get in the grocery store at home. The Tamarind candy just missed the mark completely. It both looked and tasted like a Riccola cough drop. I've had tamarind candy before that had more of a taste to it.

Final Thoughts: This was an interesting experiment to try. I've read many times about snacks that come from other countries and it's always fun to try new things. I've been a longtime fan of Pocky (biscuit sticks covered in different flavored chocolate) and haven't thought about trying other snacks.

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