Fenty Beauty Revolutionizes The Makeup Industry

Fenty Beauty Revolutionizes The Makeup Industry

Setting the standard we've all been waiting for.
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Fenty Beauty is an innovation.

Released on Friday, September 8th, Rihanna’s long-anticipated makeup line has garnered widespread attention and has cultivated a conversation about the shortcomings and demands of the makeup industry. From the moment she released the advertising campaign, it was evident that the collection would be unlike most others. Fifteen models of color were chosen, featuring darker-skinned models like Duckie Thot and Muslim model Halima Aden, who appears in her hijab. The diversity in the mere branding of the collection set high expectations for what the product line might entail, and it’s safe to say that expectations were met.

With forty shades of foundation, a universal lip gloss, and a wide range of Killawatt highlighters, Rihanna’s line is easily one of the most inclusive available, and she intends for it to be. At her NYC press preview, she revealed, "I kept saying,

‘There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between...There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’"

From Gabourey Sidibe to countless beauty gurus online, the internet is currently awash with positive reviews, with particular regard to her success in creating a diverse line. The feedback she has received, particularly with regards to the shade range of the foundations, reject a number of claims that makeup lines have long touted and engage with the concerns of buyers. African Americans have a buying power of $1 trillion, and Black women spend an estimated $7.5 billion annually on beauty products. Despite this, it was only until recently that the makeup industry has made an effort to service them, or other women of color.

When Somali supermodel Iman started her cosmetic line in 1994, she stressed that even when makeup lines were endorsed by celebrities like Freida Pinto or Janelle Monae, the counter experience faced by shoppers was unchanged. “You go to buy one of the foundation shades you think that celebrity wore, and it won’t be there.” Stylist and former beauty director for Essence magazine, Aretha Busby, noted "The companies tend to stop at Kerry Washington. I’d love to see brands go two or three shades darker."

Rihanna accomplishes this, and it’s no surprise that of the 40 foundation shades, thirteen of them are currently sold out at Sephora, nine of which are for darker-skinned women. Arguments that darker makeup shades don’t sell well, or failure to provide darker shades within the first line of a collection are inexcusable. The standard has heightened. Fenty Beauty gives the industry a push to do better and gives women of color a platform to see themselves represented upon.

Cover Image Credit: Fenty Beauty

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20 Small Tattoos With Big Meanings

Tattoos with meaning you can't deny.
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It's tough to find perfect tattoos with meaning. You probably want something permanent on your body to mean something deeply, but how do you choose a tattoo that will still be significant in 5, 10, 15, or 50 years? Over time, tattoos have lost much of their stigma and many people consider them a form of art, but it's still possible to get a tattoo you regret. So here are 20 tattoos where you can't go wrong. Here are 20 small tattoos with big meanings. (But don't blame me if you still have to deal with questions that everyone with a tattoo is tired of hearing!).

SEE RELATED: "Please Stop Asking What My Tattoos Mean"

1. A semi-colon indicates a pause in a sentence but does not end. Sometimes it seems like you may have stopped, but you choose to continue on.



2. "A smooth sea never made a skilled sailor."



3. Top symbol: unclosed delta symbol which represents open to change. Bottom symbol: strategy.



4. "There are nights when the wolves are silent and only the moon howls."



5. Viking symbol meaning "create your own reality."



6.Greek symbol of Inguz: where there's a will, there's a way.

7. Psalm 18:33 "He makes my feet like the feet of a deer; he causes me to stand on the heights."



8. 'Ohm' tattoo that represents 4 different states of consciousness and a world of illusion: waking (jagrat), dreaming (swapna), deep sleep (sushupti), transcendental state (turiya) and world of illusion (maya)



9. Alchemy: symbolizes copper, means love, balance, feminine beauty and artistic creativity.



10. The Greek word “Meraki” means to do something with soul, passion, love and creativity or to put yourself in to whatever you do.



11. Malin (Skövde, Sweden) – you have to face setbacks to be able to go forward.

12. Symbol meaning "thief" from the Hobbit. It was the rune Gandalf etched into Bilbo's door so the dwarves could find his house.



13. “Lux in tenebris” means “light in darkness.”

14. Anchor Tattoo: symbolizing strength & stability, something (or someone) who holds you in place, and provides you the strength to hold on no matter how rough things get.

15."Ad Maiora” is translated literally as “Towards greater things.” It is a formula of greeting used to wish more success in life, career or love.



16. A glyphs means “explore.” It was meant as a reminder for me to never stop exploring.

17. "Aut inveniam viam aut faciam," meaning roughly, "Either I shall find a way, or I will make one."



18. Lotus Flower. It grows in muddy water, and it is this environment that gives forth the flower’s first and most literal meaning: rising and blooming above the murk to achieve enlightenment.

19. The zen (or ensō) circle to me represents enlightenment, the universe & the strength we all have inside of us.

20. Two meanings. The moon affirms life. It looks as if it is constantly changing. Can reminds us of the inconsistency of life. It is also symbolizes the continuous circular nature of time and even karma.


SEE ALSO: Sorry That You're Offended, But I Won't Apologize For My Tattoos


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there is nothing cool about crocs, Except, Well, everything

Have you seen how many colors they come in?!

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Flashback to 2006 for a moment. Chasing Cars by Snow Patrol is blasting on the radio, and you're talking to your BFF on your lime green Razr cell phone that is EVERYONE is dying to have. You're headed to the mall to get none other than... CROCS. Yes, those wonderfully squishy shoes that are all the rage right now.

Now, flash forward 12 years later to 2018. You're on your brand new iPhone, and you're talking to your best friends still-- headed to the store to get none other than, CROCS. Because, of course, they're still in style.

Crocs are still some of the best shoes around and have survived throughout the years to come back into the front of the fashion scene-- on the feet of people everywhere. I mean, I'm not kidding, crocs are some of the best shoes... and here's why.

1. They come in SO MANY different colors

Honestly, look at that array of colors! You have Crocs to match every outfit.

2. They can be worn in water and on land

These shoes are so versatile... and very stylish.

3. They are SO comfortable

It is like walking on a cloud. Or memory foam. Or both. Ask anyone who owns a pair of Crocs and they will tell you they are some of the most comfortable shoes ever.

4. JIBBITZ

These things are some of the cutest additions to Crocs! There are thousands of different kinds of Jibbitz and I would love to have them all.

5. They float... no joke.

You will never lose a Croc underwater.

6. You can wear them no matter the season.

Summer? Go no socks with your Crocs. Winter? Slip on some socks with your Crocs and you're good to go.

7. Anyone can enjoy Crocs!

Young? Old? Boy? Girl? No matter the age, sex, race... you can enjoy Crocs.

8. They're easy to slip on, and offer a bit of support if you need that back strap

Strap up or strap back... you're good to go.

9. They were designed to eliminate achy feet

Crocs were literally designed with YOU in mind.

10. They're just an overall wonderfully versatile shoe.

Dress them up. Dress them down. Wear them with jeans or a dress. Crocs are the shoe that can be right for any occasion.

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