Fenty Beauty Revolutionizes The Makeup Industry

Fenty Beauty Revolutionizes The Makeup Industry

Setting the standard we've all been waiting for.

Fenty Beauty is an innovation.

Released on Friday, September 8th, Rihanna’s long-anticipated makeup line has garnered widespread attention and has cultivated a conversation about the shortcomings and demands of the makeup industry. From the moment she released the advertising campaign, it was evident that the collection would be unlike most others. Fifteen models of color were chosen, featuring darker-skinned models like Duckie Thot and Muslim model Halima Aden, who appears in her hijab. The diversity in the mere branding of the collection set high expectations for what the product line might entail, and it’s safe to say that expectations were met.

With forty shades of foundation, a universal lip gloss, and a wide range of Killawatt highlighters, Rihanna’s line is easily one of the most inclusive available, and she intends for it to be. At her NYC press preview, she revealed, "I kept saying,

‘There needs to be something for a dark-skinned girl, there needs to be something for a pale girl, there needs to be something for everyone in between...There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’"

From Gabourey Sidibe to countless beauty gurus online, the internet is currently awash with positive reviews, with particular regard to her success in creating a diverse line. The feedback she has received, particularly with regards to the shade range of the foundations, reject a number of claims that makeup lines have long touted and engage with the concerns of buyers. African Americans have a buying power of $1 trillion, and Black women spend an estimated $7.5 billion annually on beauty products. Despite this, it was only until recently that the makeup industry has made an effort to service them, or other women of color.

When Somali supermodel Iman started her cosmetic line in 1994, she stressed that even when makeup lines were endorsed by celebrities like Freida Pinto or Janelle Monae, the counter experience faced by shoppers was unchanged. “You go to buy one of the foundation shades you think that celebrity wore, and it won’t be there.” Stylist and former beauty director for Essence magazine, Aretha Busby, noted "The companies tend to stop at Kerry Washington. I’d love to see brands go two or three shades darker."

Rihanna accomplishes this, and it’s no surprise that of the 40 foundation shades, thirteen of them are currently sold out at Sephora, nine of which are for darker-skinned women. Arguments that darker makeup shades don’t sell well, or failure to provide darker shades within the first line of a collection are inexcusable. The standard has heightened. Fenty Beauty gives the industry a push to do better and gives women of color a platform to see themselves represented upon.

Cover Image Credit: Fenty Beauty

Popular Right Now

For The Girl Who Doesn't Like A Full Face Of Makeup, There Are Makeup Options For You

Makeup made easy.

Sometimes, we don't like to use a lot of makeup products. Or, sometimes, we just don't like putting it on in general! Here are products that will help you achieve the perfect fresh and easy makeup look!

1. Anastasia Brow Wiz

If you would prefer a more natural brow, the Anastasia Brow Wiz is perfect! You'll be able to fill in any sparse areas to create a fuller brow.

2. B.B. Cream

B.B creams are a great replacement for foundations! It creates a light finish and acts as a tinted moisturizer.

3. Light Coverage Concealer

A light coverage concealer helps make the perfect fresh face! The Maybelline Age Rewind Concealer is a great product. It also has the added bonus of being very affordable.

4. Light Bronzer

Hoola Lite helps give your face a little more color. It's an easy way to get a more glowy look.

5. Neutral Palette

A simple, natural palette can add depth and dimension to your look without having to use a lot of products! The Morphe 12NB palette can help you create a great natural look.

6. Clear Mascara

A clear mascara can have multiple uses. It can be used for a natural eye look, or it can even be used to set your eyebrows!

7. Light Lip

A neutral pink lip can pull everything together! A liquid lipstick can also make it last all day.

These products can easily help you create easy, everyday looks! You can even use them to go from day to night. There are always makeup options for everyone!

Cover Image Credit: @desiperkins / Instagram

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

Bathing Suit Deals That Will Make Your Summer 2018 A Whole Lot Better

It's never too early to shop for the summer.

Summer is slowly creeping up on us, and you know what that means: it's time for us ladies to start finding some hot bathing suits for the summertime that we can wear to flaunt on the beach and get some nice summer pics to post for all of our Instagram followers to be jealous of.

Any girl can tell you that this is a very challenging process because you want to pick out the right swimsuits that will make you feel hot and not make you go broke at the same time. But in order to do this, it's important to know what's in style or currently "in" right now, as well as cracking down on some of the best deals so our wallets don't cry when going to the checkout page.

Luckily, I did some research and found one incredible website that does all of this for you, so now you don't have to be on Google scrambling through different websites at 2 a.m. trying to find hot deals and offers.

Swimsuits 2018 (www.swimsuits2018.com) is an online swimwear store that not only showcases all of the hottest styles that are trending right now, but they also have some amazing deals that will save you a few bucks in the process.

So forget about worrying about having all of the designer brands in your closet, because these styles are even better that you definitely won't regret owning, and will also make everyone else around you become obsessed with them too!

One category the website displays is a Las Vegas swimwear collection that would be perfect for any special party occasion where you want to look fun all while having fun. These suits are definitely cute and eye-catching and will help you stand out from everyone else at the party.They also make a huge comeback by bringing back the one-piece with some trendy new styles that you will fall in love with. Below are some of my favorites from this collection:


Another category that is definitely worth checking out is the Best Bikinis for 2018 collection. These looks are both simple, fun, sexy, and cute, and they provide all of the different trends that are in for swimsuits right now.

You definitely can't go wrong with these styles, as they'll let everyone else know that you know what's up with the trends, and you'll make everyone else wish they could own these cute bikinis. Plus, they're really cute for a very good price! Here are a few that stood out specifically for me:


Hopefully this awesome website helps you find a few styles early on in the process all while saving some money in your bank account. Happy spending!

Cover Image Credit: Pixabay

Related Content

Facebook Comments