Rihanna Is Now A Synonym For Inclusion In The Beauty Industry
Start writing a post
Lifestyle

Rihanna Is Now A Synonym For Inclusion In The Beauty Industry

Fenty beauty caters to every shade of woman.

149
Rihanna Is Now A Synonym For Inclusion In The Beauty Industry
Racked

Robyn Rihanna Fenty, who us peasants know as Rihanna, has been successful in basically everything she has done. She has released bop after bop since the beginning of her singing career (making her the third solo artist with most number-one songs on the Billboard’s Hot 100, right behind Mariah Carey and Elvis Presley), she has appeared in different movies (such as Battleship, Home, Valerian and the City of a Thousand Planets and the upcoming Ocean’s Eight) and she has taken the fashion industry by storm with Fenty by Rihanna, her collaboration with Puma. So, it has come to no surprise that she found success in her most recent venture in the beauty industry, which for years has been focused on every shade of white people.

Rihanna came in and hit the beauty industry like a truck when she released Fenty Beauty. The cosmetics line, which is exclusively sold at Sephora, has forty different foundation shades, an amazing amount that is incredibly uncommon in the beauty industry. Fenty beauty now joins other brands such as Maybelline, which also has forty different foundation shades from its Fit Me Foundation line, Becca with twenty different shades from its Ultimate Cover Foundation and SheaMoisture and Iman Cosmetics both of which have focused on women of color since the 1990s, to name a few (from the few existing inclusive makeup brands).

According to the official Fenty Beauty website, Rihanna created Fenty Beauty after realizing the lack of skin tones in makeup, from the lightest to the darkest of shades. She noticed that the beauty industry catered only to the women it considered more valuable or more common. Rihanna “launched a makeup line ‘so that women everywhere would be included.’” She wanted her cosmetics line to cater to every shade of woman.

Not only is Fenty Beauty receiving amazing reviews, with renown beauty gurus such as Nyma Tang, Alissa Ashley and Laura Lee praising the brands’ different products and celebrities such as Gabby Sidibe and Mindy Kaling showing their support, but the brand has definitely ended the popular myth that stated that “darker tones don’t sell” since the majority of Fenty Beauty’s darker shades have been selling out in stores and online. Additionally, makeup brands such as Estee Lauder, L’oreal and KKW Beauty have been allegedly reacting to Fenty Beauty’s glorious reveal by making posts that include darker tones, which they hadn’t done that often before (coincidence? I think not). Rihanna definitely shook the beauty industry.

Thanks to social media, skin tones and diversity have become beautiful and, with this, people of color are finally being seen and blackness is being highly celebrated. With brands like Fenty Beauty celebrating and catering to diversity, one can only hope that more companies and brands will follow Rihanna’s example, not to outdo one another, but to embrace diversity and different types of beauty that for a long time have been unfairly ignored and excluded by ridiculous white beauty standards.
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Swoon

Is Meaningful Casual Sex A Paradox?

Why noncommittal sex is more complicated than we'd like to think.

830

I lost my virginity to a graduate student from Los Angeles. We’d met at a rundown cafe whose Yelp page complained of an alleged rat infestation. His name was Ken and he was 25. What drew me to him was the peculiar way his mouth was perpetually fixed into a sideways, half-moon shape that was like a smirk but without any trace of smugness. But the two most striking parts of Ken by far were the dinner plate roundness of his face and his small, expressionless teddy bear eyes. Of the things that mattered to him, there was his best friend, a college dropout who sold computer parts in Toronto, and sex.

Keep Reading... Show less
Featured

A Conversation About Sex

"Sex is a part of nature. I go along with nature." - Marilyn Monroe

4887
Thinking Beyond Barriers

There it is. Even though I'm not around you, I can feel it. Was there a flutter of embarrassment in your mind when you saw the word sex in this article’s title? Did you look over your shoulder to ensure nobody was around before you began to read this?

Keep Reading... Show less
Featured

13 Signs You Are A True Cancer Of The Zodiac

Calling all babies born June 21st - July 22nd!

4232
My Astral Life

I'm the first to admit that I am one of THOSE people who uses their zodiac sign as a description of themselves. I realize not everyone believes in astrology-related anything, and there are plenty of people who don't fit their signs. However, I'm one of the people who truly fits their sign to a tee. I'm a Cancer, a Crab, a Moon Child. It's currently our season fellow Crabs! So without further ado, here are all of the signs that you're a Cancer.

Keep Reading... Show less
Featured

The Blessing of Lacking Sex Appeal

To all the fellow non "it" girls out there

4848
kozepsuli.hu

Lacking sex appeal is not a desirable thing. It makes you fee not ugly, but wrong. Not having charisma is not a life goal. It doesn't make you fee friendless, but isolated. Not being the "it" girl happens, and tonight (and every nigh prior to this)

Keep Reading... Show less
Swoon

Confessions From the Single Friend of the Group

It is truly the worst place to be

7309
Confessions From the Single Friend of the Group

Look. If you are anything like me, complaining about being single is such a hard thing to because you are genuinely happy for your friends, but as they continue to be happy in their relationships, the ever crushing weight of being the single friends can become overwhelming. For context, my primary friend group consists of four people. We are all roommates and it is a great time here. All three of my roommates have boyfriends/girlfriends, which makes our friend group of four quickly jump to seven, and it is wonderful! I love my roommates so much and I love their S.O's, but no matter how much I love them I always get extremely jealous and sad. The sad thing is that the only part that ever truly ends up bugging me is that since I am single, they are my go-to top priorities and it has been really hard to watch myself slip from the top of their go-to's to not being their go to when they feel the weight of the world. What makes it harder is that expressing that I feel alone and unwanted makes me sound jealous and like I don't want my friends to hangout with their people. I get it. I do. But there are just days I want to be someone's first pick and I'm not.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments