Rihanna Is Now A Synonym For Inclusion In The Beauty Industry

Rihanna Is Now A Synonym For Inclusion In The Beauty Industry

Fenty beauty caters to every shade of woman.

Robyn Rihanna Fenty, who us peasants know as Rihanna, has been successful in basically everything she has done. She has released bop after bop since the beginning of her singing career (making her the third solo artist with most number-one songs on the Billboard’s Hot 100, right behind Mariah Carey and Elvis Presley), she has appeared in different movies (such as Battleship, Home, Valerian and the City of a Thousand Planets and the upcoming Ocean’s Eight) and she has taken the fashion industry by storm with Fenty by Rihanna, her collaboration with Puma. So, it has come to no surprise that she found success in her most recent venture in the beauty industry, which for years has been focused on every shade of white people.

Rihanna came in and hit the beauty industry like a truck when she released Fenty Beauty. The cosmetics line, which is exclusively sold at Sephora, has forty different foundation shades, an amazing amount that is incredibly uncommon in the beauty industry. Fenty beauty now joins other brands such as Maybelline, which also has forty different foundation shades from its Fit Me Foundation line, Becca with twenty different shades from its Ultimate Cover Foundation and SheaMoisture and Iman Cosmetics both of which have focused on women of color since the 1990s, to name a few (from the few existing inclusive makeup brands).

According to the official Fenty Beauty website, Rihanna created Fenty Beauty after realizing the lack of skin tones in makeup, from the lightest to the darkest of shades. She noticed that the beauty industry catered only to the women it considered more valuable or more common. Rihanna “launched a makeup line ‘so that women everywhere would be included.’” She wanted her cosmetics line to cater to every shade of woman.

Not only is Fenty Beauty receiving amazing reviews, with renown beauty gurus such as Nyma Tang, Alissa Ashley and Laura Lee praising the brands’ different products and celebrities such as Gabby Sidibe and Mindy Kaling showing their support, but the brand has definitely ended the popular myth that stated that “darker tones don’t sell” since the majority of Fenty Beauty’s darker shades have been selling out in stores and online. Additionally, makeup brands such as Estee Lauder, L’oreal and KKW Beauty have been allegedly reacting to Fenty Beauty’s glorious reveal by making posts that include darker tones, which they hadn’t done that often before (coincidence? I think not). Rihanna definitely shook the beauty industry.

Thanks to social media, skin tones and diversity have become beautiful and, with this, people of color are finally being seen and blackness is being highly celebrated. With brands like Fenty Beauty celebrating and catering to diversity, one can only hope that more companies and brands will follow Rihanna’s example, not to outdo one another, but to embrace diversity and different types of beauty that for a long time have been unfairly ignored and excluded by ridiculous white beauty standards.
Cover Image Credit: Racked

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20 Small Tattoos With Big Meanings

Tattoos with meaning you can't deny.

It's tough to find perfect tattoos with meaning. You probably want something permanent on your body to mean something deeply, but how do you choose a tattoo that will still be significant in 5, 10, 15, or 50 years? Over time, tattoos have lost much of their stigma and many people consider them a form of art, but it's still possible to get a tattoo you regret. So here are 20 tattoos where you can't go wrong. Here are 20 small tattoos with big meanings. (But don't blame me if you still have to deal with questions that everyone with a tattoo is tired of hearing!).

SEE RELATED: "Please Stop Asking What My Tattoos Mean"

1. A semi-colon indicates a pause in a sentence but does not end. Sometimes it seems like you may have stopped, but you choose to continue on.

2. "A smooth sea never made a skilled sailor."

3. Top symbol: unclosed delta symbol which represents open to change. Bottom symbol: strategy.

4. "There are nights when the wolves are silent and only the moon howls."

5. Viking symbol meaning "create your own reality."

6.Greek symbol of Inguz: where there's a will, there's a way.

7. Psalm 18:33 "He makes my feet like the feet of a deer; he causes me to stand on the heights."

8. 'Ohm' tattoo that represents 4 different states of consciousness and a world of illusion: waking (jagrat), dreaming (swapna), deep sleep (sushupti), transcendental state (turiya) and world of illusion (maya)

9. Alchemy: symbolizes copper, means love, balance, feminine beauty and artistic creativity.

10. The Greek word “Meraki” means to do something with soul, passion, love and creativity or to put yourself in to whatever you do.

11. Malin (Skövde, Sweden) – you have to face setbacks to be able to go forward.

12. Symbol meaning "thief" from the Hobbit. It was the rune Gandalf etched into Bilbo's door so the dwarves could find his house.

13. “Lux in tenebris” means “light in darkness.”

14. Anchor Tattoo: symbolizing strength & stability, something (or someone) who holds you in place, and provides you the strength to hold on no matter how rough things get.

15."Ad Maiora” is translated literally as “Towards greater things.” It is a formula of greeting used to wish more success in life, career or love.

16. A glyphs means “explore.” It was meant as a reminder for me to never stop exploring.

17. "Aut inveniam viam aut faciam," meaning roughly, "Either I shall find a way, or I will make one."

18. Lotus Flower. It grows in muddy water, and it is this environment that gives forth the flower’s first and most literal meaning: rising and blooming above the murk to achieve enlightenment.

19. The zen (or ensō) circle to me represents enlightenment, the universe & the strength we all have inside of us.

20. Two meanings. The moon affirms life. It looks as if it is constantly changing. Can reminds us of the inconsistency of life. It is also symbolizes the continuous circular nature of time and even karma.

SEE ALSO: Sorry That You're Offended, But I Won't Apologize For My Tattoos

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the phrase that changed it all

Stop worrying and start relaxing.


Have you ever heard something that just sticks with you and you don't really know why? Or maybe you do know why. Have you ever heard that one phrase or sentence that just opened your eyes to something that you never understood or thought about before? Or maybe what you heard stuck with you because it validated how you were feeling that day. Well I have, and that one little sentence came from a friend's Snapchat story.

That one phrase that caught my attention and has stuck with me ever since was, "You can be a sure person all you want, but that's not how life works."

Sounds silly right? But hear me out.

I heard this on the day that I was supposed to graduate from college, if I had done the typical four straight years of school. Not only was it supposed to be the day that I graduated, but it was supposed to be the day that my friend was supposed to graduate too. He was going on about how he was kind of blue that day but still very happy for everyone that was walking the stage, and that he knew that he needed to take time for himself, which I 100% felt, because I felt the exact same way.

I had a plan of how my life was going to be after I graduated from high school. But that is not how my life turned out. And for that I am extremely grateful. But this phrase really stuck with me because I had always been the type of person that planned everything out in detail and up until college my life went exactly how I wanted it to go. Life had never thrown me any curve balls so I just kept on planning my life out, like a little fantasy I had going on in my head.

This one phrase summed up my entire life after high school. Whatever I had planned for and tried to follow through with those plans step by step didn't seem to work out. Of course, I was frustrated and annoyed that nothing ever worked exactly the I wanted to. I knew that's not how life goes but I could never explain it or felt that everything was eventually going to be okay in the long run. That was until I heard the phrase, "You can be a sure person all you want, but that's not how life works." Once I heard that, everything changed. The way I looked at my life in the present, past and future completely changed.

I began to realize that life has it's own way of working things out. Which I already knew but always had a hard time believing. I heard that one single, simple, sentence and boom, I realized I was stressing myself out over things that are so small and won't matter in the grand scheme of things. I realized I was trying to have a picture perfect life when in reality no one has a picture perfect life, even though it might seem like some people do. There's always going to be hard days, and there's always going to be bumps in road on the way to achieve your goals.

I learned from this one single phrase that I need to take things one day at a time and keep moving forward. I learned that as long as I'm working toward achieving my goals, it doesn't matter how long it takes or how I get there. I learned that life works out how you need it to work out and not how you want it to work out.

Now like I said, I am extremely grateful that my life didn't work out the way I planned it. If life worked out the way I wanted it to work out, I wouldn't have all the great friends that I have now, I wouldn't be genuinely happy, I wouldn't have had all the great opportunities that I have now and so much more. I probably would be going insane from not learning how to cope and deal with high stress situations, I probably wouldn't have any friends or a strong support system and I probably would feel like my life is stuck in rut. Doing the same thing day in and day out.

From this one phrase I learned to stop and enjoy the journey that life is taking me on. I wish I had heard this way earlier on in life because when I look back on my life I realized the I missed so much because I was too busy trying to have such a perfect life. But now when I look at my future I can see so much more potential than I ever thought I could have. Though I don't regret missing anything that I missed, because I have a longer life than what I lived to make up for it.

So seriously stop sweating the small things and start enjoying your life. Stop trying to grow up too fast and enjoy being young and youthful. Stop trying to plan every detail of your life out because it's not going to work out that way.

Start enjoying every day. Sit back and enjoy the crazy beautiful ride that's called life. Trust me, you won't regret it.

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