It starts off like any ordinary commercial, with a cute run-in between potential lovers, but what Extra gum has done with their latest ad exceeds all expectations women have in a love story. The commercial -- "The Story of Sarah & J" -- displays significant moments in the couple's relationship, from when they first met, their first kiss, their first argument, graduation from high school, having careers, and then finally when the boy proposes.
The common element in all these moments is that the couple bonded over a stick of Extra gum, a piece of gum that the boy saved every wrapper to and illustrated that moment inside of it. Eventually he turns all these moments into an art exhibit that he uses in his proposal to the girl.
The emotions drawn out by the commercial have taken female hearts by storm. The Twitter handle #ExtraGumCommercial has blown up with confessions of unexpected emotional reactions to this commercial.
Watch the #extragumcommercial look up and my high school sweetheart/hubby says "I love you." Where does the time go? #inlove
— Emily (@EmilyAlbertson7) October 10, 2015
Literally just cried over a gum commercial 😭😭😭 #ExtraGum #extragumcommercial
— Stephanie Duran (@stephanie_duran) October 10, 2015
Gum commercials shouldn't make me feel this way #extragumcommercial #origamibirds #storyofsarahandjuan #thefeels
— Susan Parmeter (@susanhiding) October 9, 2015
This commercial hasn't been the only ad released by Extra that has brought about the feels. Recently they've begun a campaign for their slogan "Give Extra, get Extra," where their first commercial titled "Origami" pulled at the heartstrings of viewers.
In an interview with Adweek, Energy BBDO executive creative director Andrés Ordoñéz, part of the team that creates these spots, stated, "The 'Origami' spot resonated particularly well with audiences...[it] was so well liked, we knew we had to create something just as special."
In the end, Extra has a new commercial out there that, ladies, will raise your expectations in a relationship, and gentlemen, will raise the standards you have to live up to.
