Love her or hate her, Taylor Swift is one of the world's biggest pop stars, and has been teasing fans since the end of August with her highly anticipated sixth studio album, reputation, set to be released on November 10.
Since August she has released three new songs that the internet seems to have mixed feelings about. Her new sound is mixed with some heavy beats, some rapping, and to no surprise, some revealing lyrics about past relationships.
The best way to describe her new music is saying that you're forcing yourself to like it, but after the first few listens then you actually kind of start to like it.
It's all very confusing and the new vibe of techno sounds and louder beats is on the opposite end of the spectrum compared to her previous albums.
The reputation era is completely out of her element and usual pop bubble, but also has unique and recognizable sounds with her voice and all of the underlying meanings behind her lyrics.
The album hasn't even been released yet, but has a very distinct sound and will put Taylor's music in a genre of its own. While we all anxiously await to hear the rest of the album it's hard to predict what this means for her music. But good or bad, reputation will have people talking, and it's undeniable that people will choose to like it no matter what, because they are fans of her as an artist.
The new era of Taylor Swift is upon us, and as conflicting and puzzling as the first few singles have left us as us fans, we're ready to hear what else she has been concocting up her sleeves for the past three years.