I Give My Money To Starbucks, But I Will Always Give My Heart To Dutch Bros. | The Odyssey Online
Start writing a post
Food Drink

I Give My Money To Starbucks, But I Will Always Give My Heart To Dutch Bros

Let's petition to have Dutch Bros. on every corner, okay?

305
https://www.instagram.com/p/BoaAh82BpWI/?taken-by=dutchbroscoffee

Despite the cliche gold star reward system, I never experienced this time of reinforcement in school. It was only a punishment for doing something wrong. So, when I first signed up for the Starbucks Reward Program, I had no idea that I was going to become obsessed with reaching gold status and then, getting my 125 stars for a free drink.

Basic Psych 101 can tell you all about positive reinforcement, but until you experience it while receiving gold stars for buying cups and cups of coffee, you'll never truly understand the evil genius behind it.

By now, I know that I have to spend roughly $63 dollars for a free drink, which is a pretty expensive free drink I might add. That's pretty much my venti iced latte purchased 12 times just to get one free.

I recognize the madness behind it, but yet I'm still throwing money at them any time I run out of coffee at home.

Why?

Because there's no other option that sits on every corner waiting to take my money in exchange for gold stars.

Now, brand loyalty is "the tendency of some consumers to continue buying the same brand of goods rather than competing brands." I wouldn't call this brand loyalty because if I had other options, let's say Dutch Bros, I'd most likely switch it up once and awhile.

Dutch Bros. has an even better reward program you might recognize as an old-fashioned "stamp card" where you fill up the card for a free beverage. It's a classic that still holds up I might add, but that's not what keeps people coming back.

Have you ever been to a Dutch Bros?

Better yet, have you ever been to a Dutch Bros in Phoenix?



My oh my! It changes your life.

Just recently, I went through my friends and I went through the drive-thru - something we've done millions of times. I, in the back seat, wasn't planning on buying anything. But we immediately struck up a conversation with the person taking orders and we learned that our hometowns are very close to each other. For anyone who knows the employees at Dutch, you know these are happy-go-lucky enthusiastic workers!

The customer service is absolutely incredible and I mean it's ALWAYS like this. I don't think I've ever gone to a Dutch and spoken with a rude employee. That's not saying there isn't anyone that doesn't fall short, but I'm saying that's been my experience.

And these people know that their ultimate goal is to get customers to come back. When I sat there and told this girl that I wasn't planning on getting anything, she promised me that she was "hooking us up."

Homegirl, if you're reading this - I love you!

We drove up to the window where we learned that all of us were getting free drinks.



As we drove away and passed a couple Starbucks on the way because they're literally on every corner, I couldn't help but think to myself that it would never have happened if I was at a Starbucks.

Starbucks doesn't have to care because they have millions of loyal customers getting their caffeine fix every day. They shouldn't care about the ONE person that chooses to not get a drink that day.

But Dutch doesn't have to care either. Their franchise has been doing well for itself since its start in 1992. They don't have to care about me either.

That's where there's a difference between the two, Dutch does care. They built this franchise on this culture of coffee and people. Their story, their commitment to their social responsibility, their loyalty to their customers - that's something I can get behind.

I may give my money to Starbucks because they're accessible and crazy, mad geniuses, but I give my heart to Dutch Bros forever and always.

If only they were closer to the Los Angeles area, I'd give not only my heart but my money too!

From Your Site Articles
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Relationships

The Unwritten Rules Of "Talking"

What is "talking?" How does one "talk?"

4351
girl holding phone
NYCPRGIRLS

Now that it seems “talking” is the new way to date, and will stay that way until another idiotic term is used to describe the people who can’t settle down and just date someone, I feel as if it’s time to go over the unwritten rules of “talking.”

Rule 1. Having feeling without feeling.

Keep Reading...Show less
The Stages of Having FOMO in College
iamthatgirl.com

Are you one of those people that gets super upset when you miss out on anything? Well, you may have FOMO, or fear of missing out. In college it’s not hard to experience FOMO every once in a while. You just love doing everything and anything, so hen you have to miss out on something it's the worst possible thing in your mind. Whether you’re sick, have to work, or have so much work to do you could cry – FOMO will hit you hard in college.

Keep Reading...Show less
Vivien Leigh
Revelist

I've lived a whole 21 years with an RBF (Resting Bitch Face), so naturally, I go through most of these struggles on a daily basis.

And before you ask, yes I'm fine. No, I'm not mad. This is just my face, so take it or leave it! To those of you who have been #blessed with an RBF, you'll probably relate to these more than you'd like to:

Keep Reading...Show less
Entertainment

Iconic Duos: Timeless Legends

From Luke and Leia to Beyonce's twins...

774765
Luke and Leia from Star Wars, a iconic duo
Lucasfilm

“Name a more iconic duo... I'll wait." OK, well, if you insist. In no particular order, here's a list of 100 iconic duos that seem to be timeless.

SEE MORE: This Is The ICONIC Disney Sidekick You Are To Your BFF, According To Your Zodiac Sign

Keep Reading...Show less
Relationships

A Candid Letter to My Best Friends Ex

Because this is the real form of torture you deserve.

1253
middle finger
Photo by engin akyurt on Unsplash

What's up Asshat,

I've composed a list of things that I wish upon you, and they're harsh and cruel. These things are things that I wouldn't wish upon my worst of enemies, not even that Starbuck's barista who always screws up my order, not even him. You fall into a whole other category of hate. You surpass Starbucks barista. Congratulations, I'm actually a pretty nice person, making you worthy of every single bit of torture I wish upon you. What are these things I wish upon you you might ask?

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments