Drake Back At It With A New Video | The Odyssey Online
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Drake Back At It With A New Video

'Hotline Bling' collects over a million views in a few short days.

Troy Michael Burke
Oct 26, 2015
Texas State University
25
Drake Back At It With A New Video
Daily Fresh Music

If you haven't seen the video for Drake's latest single "Hotline Bling" then you must not have been on the internet last week. The video currently has 1.8 million views since it was posted on Oct. 20 and it doesn't seem to be slowing down.

Along with the video, "Hotline Bling" has also generated an endless supply of GIFs and memes that keep popping up. With Drake's popularity soaring and his ability to stay relevant, what constitutes being on top of popular culture?

2015 is the year of Drake. With two number one albums as well as a very public feud with rapper Meek Mill, it seems like Drake has never been far from the media's attention.

What's interesting about Drake's career is that he came out of nowhere to become one of the biggest rappers in the industry. A quick mixtape proved that as long as you make a smash hit, people will buy your albums. Drake has taken advantage of his fame and he uses platforms like Twitter and YouTube to promote his music.

In the digital age that we live in today, staying relevant is key. Fresh off of a mixtape with Future, Drake puts himself in the spotlight at just the right time. Overnight he turned his music in to a viral sensation that media outlets like NPR are talking about.

Fans of Drake have a reason to celebrate 2015. Providing fans with new music constantly helps keep your name in the conversation and that is exactly what Drake wants. 2015 has been a huge year for Drake but I'm sure the rapper has plenty of big things in store for his fans for 2016.


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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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