It’s Time To Stop Letting Victoria’s Secret Define What Is Beautiful

It’s Time To Stop Letting Victoria’s Secret Define What Is Beautiful

Glorifying and commodifying a specific type of body on a large-scale is damaging to women everywhere.

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Victoria's Secret is a retailer that thrives off of exclusion and maintains notions of beauty and attractiveness that are no longer as welcomed in the 21st century.

Frankly, capitalism will likely wipe out the brand when people stop buying their lingerie due to lack of support for the company.

That's the beauty of capitalism.

In fact, VS stock, which is now down 40% indicates that this type of change is coming to the lingerie marketplace, where women now value companies that promote bodily diversity and don't shame certain kinds of bodies for not adhering to the beauty standard set by Victoria's Secret.

While Victoria's Secret has increased its diversity throughout the years regarding ethnic backgrounds, the body type represented in the brand is incredibly homogenous.

The models in the show are all runway models outside of the Victoria's Secret show, meaning that they adhere to standard agency requirements. These requirements dictate a female model be at least 5'8 in height, and while weight is not often specified, models are usually between 105-120 pounds.

Any brief exploration into the models on the site will show that their measurements are around 31-34 inches in the bust, with a 22-26 inch waist and 34-36 inch hips. These measurements correspond to sizes 0-2, which are often used as sample sizes for the runway.

This article is not meant to attack their signature model, "Angels." They are beautiful women who fit the needs of the fashion industry they earn a living in. However, they are not the ONLY type of beautiful women to exist.

Further, this article is not meant to denigrate naturally thin individuals. I am a size 0 myself, so many people consider me a "thin" individual.

People might fail to understand why I disapprove of Victoria's Secret as a brand. After all, they cater to individuals with my body type, so what is there for me to complain about?

I don't fit their height requirement, meaning that I could never be one of their esteemed Angels. And you could ask yourself, "so why does that matter?"

The vast majority of women in the United States could never come close to achieving the bodily standards observed in Victoria's Angels that the brand emphasizes.

And which it's important for companies to cater to individual markets to ensure corporate diversity, Victoria's Secret remains a lingerie giant and has a massive ability in dictating national standards of beauty.

They also sell sizes beyond the XS or S displayed in the fashion show, yet fail to include bodies in the show that would fit their M, L, or XL sizes they sell in stores.

The problem with influence and lack representation coupled with their marketing strategy dictates to women that the Angel is the pinnacle of beauty. Therefore by wearing their lingerie, you get to supposedly feel like an Angel in the Victoria's Secret fantasy.

And yet, you don't.

Why?

Because even if you get sucked into their marketing scheme and buy their bras and underwear expecting to feel better about yourself, if you're not absolutely secure and completely love with your body already, you'll just recognize that you will never fit the Angel standard that you feel is expected of you to be considered beautiful.

And that when you look in the mirror, you not looking like an Angel makes you feel like a fraud.

Victoria's Secret further utilizes the term "sexy" often, meaning that wearing their lingerie is supposed to make you attractive and appealing to the opposite sex.

So not only is their brand about idealizing specific types of bodies but commodifying these particular bodies as objects of prime attractiveness to the opposite sex.

There is a consequence of presenting one body type as the most beautiful and categorizing it as incredibly sexy. For women, they risk feeling that a guy seeing them in lingerie will think of them as unattractive since they don't adhere to the epitomized beauty standard so endlessly praised in the media.

Victoria's Secret emphasizes that their show is a "fantasy." This notion of a fantasy can imply that it's not real. However, we as consumers know those models are still real people. And even if they're bronzed, made-up and thrust out onto the runway in perfect lighting, the bodies walking that runway wouldn't be there if Victoria's Secret didn't already consider them perfect before the show.

Further, Ed Razek, the Chief Marketing Officer of Creative Services of L Brands (the company that owns Victoria's Secret) responded to a question concerning bodily diversity in this manner:

"We attempted to do a television special for plus sizes (in 2000). No one had any interest in it, still don't,"

His quote is prime evidence that the minds behind Victoria's Secret do not consider bodies outside their norms interesting, nor beautiful enough to be in the spotlight.

In the eyes of Victoria's Secret, we women who don't fit the Angel model are not valued. We are not, and never will be, as attractive or as sexy since we are not, and cannot become, Angels.


To them, we are just women who chase their notions of beauty and sexiness to try and fulfill our desires to feel that way about ourselves. We remain consumers thinking that someday, maybe we will get close to or achieve that ideal and that wearing their lingerie is somehow a way to get there.

And since the vast majority of women in the United States feel insecure about their bodies, Victoria's Secret capitalizes on women's insecurities.

Brands such as ThirdLove and Savage X Fenty have made efforts to turn lingerie from devices of body standards and external validation to objects worn by women of all backgrounds for support, self-confidence, and comfortability. They've also worked to move the notion of sexiness away from something determined by the opposite sex to instead a feeling one experiences from empowering their own female sexuality.

All in all, you get to decide what companies you support, where to put your money and who you think makes the nicest lingerie.

I, along with many other women, have decided I don't want to spend my money at Victoria's Secret anymore. I've been on too long of a journey of bodily hate and self-destruction, and I feel that it is time for me to move on and surround myself in a social movement that doesn't make me feel less of a woman.

Maybe one day, Victoria's Secret will do someone to cater to the millions of women upturning their noses at their company. And if not, they may have to settle as a smaller, specialty retailer that emphasizes clothing for smaller women.

Regardless, a change in marketing could benefit their sales and stock.

Otherwise, a lot of us women are going to go elsewhere and work to redefine what it means to be beautiful.

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30 Things I'd Rather Be Than 'Pretty'

Because "pretty" is so overrated.
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Nowadays, we put so much emphasis on our looks. We focus so much on the outside that we forget to really focus on what matters. I was inspired by a list that I found online of "Things I Would Rather Be Called Instead Of Pretty," so I made my own version. Here is a list of things that I would rather be than "pretty."

1. Captivating

I want one glance at me to completely steal your breath away.

2. Magnetic

I want people to feel drawn to me. I want something to be different about me that people recognize at first glance.

3. Raw

I want to be real. Vulnerable. Completely, genuinely myself.

4. Intoxicating

..and I want you addicted.

5. Humble

I want to recognize my abilities, but not be boastful or proud.

6. Exemplary

I want to stand out.

7. Loyal

I want to pride myself on sticking out the storm.

8. Fascinating

I want you to be hanging on every word I say.

9. Empathetic

I want to be able to feel your pain, so that I can help you heal.

10. Vivacious

I want to be the life of the party.

11. Reckless

I want to be crazy. Thrilling. Unpredictable. I want to keep you guessing, keep your heart pounding, and your blood rushing.

12. Philanthropic

I want to give.

13. Philosophical

I want to ask the tough questions that get you thinking about the purpose of our beating hearts.

14. Loving

When my name is spoken, I want my tenderness to come to mind.

15. Quaintrelle

I want my passion to ooze out of me.

16. Belesprit

I want to be quick. Witty. Always on my toes.

17. Conscientious

I want to always be thinking of others.

18. Passionate

...and I want people to know what my passions are.

19. Alluring

I want to be a woman who draws people in.

20. Kind

Simply put, I want to be pleasant and kind.

21. Selcouth

Even if you've known me your whole life, I want strange, yet marvelous. Rare and wondrous.

22. Pierian

From the way I move to the way I speak, I want to be poetic.

23. Esoteric

Do not mistake this. I do not want to be misunderstood. But rather I'd like to keep my circle small and close. I don't want to be an average, everyday person.

24. Authentic

I don't want anyone to ever question whether I am being genuine or telling the truth.

25. Novaturient

..about my own life. I never want to settle for good enough. Instead I always want to seek to make a positive change.

26. Observant

I want to take all of life in.

27. Peart

I want to be honestly in good spirits at all times.

28. Romantic

Sure, I want to be a little old school in this sense.

29. Elysian

I want to give you the same feeling that you get in paradise.

30. Curious

And I never want to stop searching for answers.
Cover Image Credit: Favim

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12 Thoughts You Have While Powering Through A Workout

You can do it this.

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Working out is hard. There's no question about that, but nothing good ever comes easy. Sometimes it's hard to feel motivated, to actually get up and go. But once you actually go, you can't deny that you feel better.

It's that instant "ah-ha" when you feel proud of yourself, you feel relax, you feel like you can do anything. Now, before you get to that moment, these are a few of the thoughts that go through your head.

1. Pumping yourself up before.

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Any good workout needs a good pump up. Whether it's a pep talk or you go-to jam, you have to get yourself in the zone before you break a sweat.

2. Actually getting ready.

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Now, at times even the pump up might not get you going, so putting the workout clothes on is always a step in the right direction. At the very least you'll feel sporty.

3. Having a slight apprehension about going.

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Unless your pump up did wonders and you're feeling really motivated, you might have a slight timidness about going. The should I, shouldn't I creeps up, but always go with you should.

4. Arriving and going right to your go-to machine.

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Once you actually arrive you are in the zone. And naturally, you go to what you're comfortable with. Your go-to favorite machine is waiting with your name on it and you're about to kill it.

5. The rare occasion you find it taken and have to change plans.

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Oh, the dreaded moment when the machine you were so set on is being used by someone else and there are no others available. You have to reluctantly find another, but keep your spirits high because either way, you're going to have a great workout.

6. Hoping on and acting like you're pro.

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Sometimes you know what you're doing and sometimes you have to fake it until you make it. If you know what you're doing, awesome. Good for you. If you don't know what you're doing that's ok. Just take a deep breath, start out slow and you'll be a pro in no time.

7. Then you actually start working out.

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You start out easy but before you know it you're more than halfway through and doing great. And you'll be surprised with how much you actually like it.

8. You try not to appear as winded as you are. 

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Yes, you're doing amazing sweetie. But you're also really tired, your sweating and you're face is bright red. But like I said before, fake it until you make it and power through this workout.

9. Pushing yourself to go another 10 minutes.

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You've already done 25. What's another 10 minutes now? You can do it.

10. Getting off and trying to regain your breath.

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You did it! Now just try to breath deep so you don't pass out. That would not be a good way to finish this workout.

11. Leaving and feeling good about yourself because you just did that.

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The gym high is a real thing. When you leave, you just feel great. You head is clear, you don't feel stressed, you can be proud of yourself.

12. Sleep and then repeat.

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Going once is a great accomplishment, yes. But doing it again. And then again. And again. Now that is what you want to do.

Getting your body up and moving is so important, we all know that. But it can be hard sometimes to get motivated and get going. Just know that it's ok to struggle and feel out of place at first. The important thing is you try.

One step at a time. You can do it.

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