Bae. Hope. XO. Lucky. Strength. Glow. Bubbly. Gummy Bear.

Typo.

Typo?

Typo.

Colourpop has been known for its affordable, high-end makeup products, ranging from eyeshadows to lipsticks; however, with it's new launch of easy-to-blend sculpture sticks, it seems that Colourpop itself made a "typo." (See what I did there?)

But recently, due to a "typo" of different proportions, a true "yikes" one would say, Colourpop has made a different impression with it's once loyal costumers.

Since the incessant online backlash, Colourpop has since taken to apologizing and changing the names of the products.

“On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback,” Buzzfeed reports. “We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.”

However, this was not the only problem Colourpop encountered with their sculpting sticks.

Months before their public release, Coloupop was also criticized for their lack of WOC inclusion shades to begin with.

As a makeup company that has utilized it's social media platforms to ensure security for diversity, it seems that Colourpop is falling short, and a question lingers: Do they actually care?

It seems to me as though Colourpop has been gaining the diversity vote from costumers, not out of legitimate care, but rather out of interest for the success of their own company—and I get it, I do, but that doesn't make it right. In a time as politically active as now, it really is important for companies to market their brand in a politically correct manner. But it is even more important for companies to care.

WOC are constantly found on the short end of the stick in regards to inclusion in makeup brands, save a few such as Kat Von D and black-owned Black Opal Beauty (some of the best foundation sticks out there come from them). Even though Colourpop issued an apology, and changed the names of the colors, they still really fell short.