What You Need To Know About CoverGirl's New Campaign Leader | The Odyssey Online
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What You Need To Know About CoverGirl's New Campaign Leader

First and foremost, he's a guy.

Missy Ferrante
Oct 18, 2016
Fordham University
41
What You Need To Know About CoverGirl's New Campaign Leader
E! News

Popular American makeup brand CoverGirl just released a new campaign-leader – and this time, he’s a guy.

Makeup guru James Charles is a talented artist who uses makeup to do more than just look pretty; his skills can be utilized for scary face in movies, digital animation, etc. He’s super talented, and does not identify as a woman. What does it mean to have a cover boy for CoverGirl?

In a recent press release, CoverGirl shared that “All of our cover girls are role models and boundary breakers, fearlessly expressing themselves, standing up for what they believe in, and redefining what it means to be beautiful.”

In just a few weeks, CoverGirl will be launching a mascara called “So Lashy” targeted towards all lash types. Using Charles as the fresh face of the upcoming campaign expands upon the all inclusiveness of the new beauty product, but how do CoverGirl users feel about the inclusion of men into their world of beauty?

I’m largely a fan of certain CoverGirl products like LashBlast mascara. At the end of the day, it’s a powerful, low-priced product that makes me feel beautiful. Or is it something more? Each time I bat my thick, black-coated lashes, am I making a statement about my womanhood? Are all CoverGirl users representing the company?

Regardless if mascara is just mascara, or something more to you, James Charles seems to coincide with what CG believes in and the shoot’s photos are exceptional. For more information on James, check out his Instagram: JCharlesBeauty, and be sure to comment your thoughts on James for CoverGirl.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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