When Beyoncé put her Freakum Dress on during production of her "Ghost" music video, even she couldn’t have foreseen the possibility that Elenberg Frasier would react by looking at the Melbourne skyline and saying, we’re going to Upgrade U with a Bootylicious tower. The architects are evidently crazy in love with Beyoncé’s figure.
The approval for a 68-story skyscraper in Melbourne, Australia has been confirmed, and the designers admit, the building was inspired by the Queen herself. If you haven’t seen the video for "Ghost," take a quick look. The song is considerably short, but that doesn’t mean it isn’t chock-full of genius; apparently, enough so that an entire luxury apartment/hotel building can be constructed in it’s wake. The video features three women trapped in stretchy white fabric. They dramatically contort their bodies and the result is a set of dynamic, faceless figures whose forms perfectly reflect a highly stylized skyscraper. Art and science collide in a way that makes us rethink the definition of body building.
Elenberg Fraser promises that the Premier Tower (as their creation will be called) is designed with efficiency in mind. The architects say, "The complex form – a vertical cantilever – is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements." For the less science minded: Beyoncé’s curves are important for so much more than a few dance moves. So rest assured, a considerable amount of research went into the blue prints for what will surely turn into a tourist destination for Beyoncé’s fans.
It appears that when she sang, “My persuasion can build a nation” in a verse of "Run the World (Girls)," we probably should have taken her more literally as the construction of this building seems to imply further moves toward world domination.