They've been taking the world by storm.
They rocked the American Music Awards.
Then they dropped the mic on The Ellen Degeneres Show.
Now they're set to show up on The Late Late Show with James Corden.
It seems like the sky's the limit for this K-pop boy band, but if they keep up their current pace they may end up crashing through that barrier as well.
And while the seven-piece group from South Korea is helping spearhead the latest wave of K-pop to crash over American shores, their success has had a secondary effect—at least for me.
For the first time since I can remember, it's beginning to feel like being Asian is 'cool.'
I don't mean to imply that I'm somehow ashamed of being Asian, or that being Asian has ever been uncool. However, it's worth saying that I haven't always felt this way. Growing up in a community where the total Asian population could be counted on one hand and with media examples of Asians being relegated to comic relief or caricature stereotypes, finding pride in my bloodline was a trial.
Asian men were either emasculated side characters or martial arts masters. There seemed to be no in-between. These days you can add in techie/hacker into that mix, but comprehensive, diverse representation of Asians in the media is still in need of improvement.
But with BTS's torrential run through American television, I find myself cheering the boys on and blasting their music on Spotify. Before their appearance at the AMA's I wasn't even that big of a fan, but consider me converted.
As I was watching them sing and dance on that stage, I found myself getting awfully emotional to the point of tearing up at points. Never in my life did I think that a Korean boy band would be on prime-time American television as one of the closing acts.
If you would have told me five years ago that a K-pop group would be number one in 73 countries, I'd tell you to f*** off.
Yet here we are, and BTS shows no signs of slowing down anytime soon. Their popularity is surging and they seem to be doing what no other K-pop act could do before: succeed in mainstream America.
There's still a long way to go in that regard, and they're not the first to try. PSY's megahit 'Gangnam Style' was a novelty hit, and Girl's Generation had a couple performances on late night television, but the mania surrounding BTS has an entirely different energy to it.
The crowds are chanting, the girls are screaming, and BTS is riding that wave across the world.
I don't know how long their success here in America will last. I'm not sure how many more performances they'll have. I can't tell you how long the hype will last.
What I can say is that I'm so lucky to witness it, and I sincerely hope they continue to dominate. Because BTS makes me feel cool for being Korean.
Even if I can't dance...
Or sing...
And I'm not as attractive as they are...
Still cool.