Blonde in 10 seconds, it seems to good to be true!

So a few weeks ago I heard about this interesting new product from Pravana that had me really scratching my head. They claim that your hair can lighten 7 levels in just 10 seconds when you use their Blonde Wand.

So how does it work?

You apply the product (Pravana's Creme Lightener and developer) as you would with normal lightening processes and you place the hair in long foils. You don't fold it as you would normal foils, instead you keep it smooth.

After foiling, you will go ahead and glide over the foils with the wand. The longer you take to glide over the more lift you will get. Once you have reached the desired level you can go ahead and shampoo it to stop the process. It's nice to note that the lightener will also work without the wand, it will just take more time.

Pravana claims that they don't do as much damage as a normal lightening process would. This is because the formula contains coconut oil, which nourishes the hair while it lightens but remember, lightening hair WILL damage your hair. Going from a dark level to ultra light level will still have consequences. Unfortunately I have also heard that the coconut oil in the formula gives off a odor when running the wand over, sort of like when you heat style dirty hair. Shampooing may also be a bit more complicated as the hair will feel like it has a build up.

The time factor is also a big attraction to using this wand, perhaps the biggest, however there are a few things you must take into consideration.

Your application time is the same, so if you're not a particularly fast applier it may not be worth the money for you. All that this wand helps with is minimizing the time it takes to get your client to process, which is great because time can then be cut in half.

You must also remember that you still need to shampoo, tone, and style afterwards so take that into consideration.

"Well can't I do my own version of the Blonde Wand with my thermal iron?" you may ask, and the answer is no.

The Blonde wand does not heat up to the same temperature as normal thermal irons, nor does it close as tightly. The blades don't come together, instead they hover over and under the foils, heating up the hair evenly. The heat aspect is also a big deal. Though temperature affects the speed at which the hair will lift it will also influence the integrity of your hair. A similar result can come from using a climazone, or regular hairdryer.

So, should you buy it? If you think that cutting processing time will help you be more productive then yes. Don't just buy it for the heck of it, think of how it will affect your business. I personally would love to get my hands on it, it just seems so "magical".