Featured on this weeks' "Best New App" section of the App Store, "Being for Instagram" lets users “experience Instagram through someone else's eyes.” Essentially, "Being" lets you see what the Instagram feed looks like from the perspective of someone you are following, or from the perspective of any Instagram account listed "public."
Upon logging in, the user is brought to the "Now Trending" category, which highlights the most popular profiles that people are viewing through the app. These typically include high-profile stars such as Taylor Swift, Miley Cyrus, and Kim Kardashian.
To help users find profiles that they would be most interested in quickly and easily, the app sorts popular Instagram accounts into categories such as "Pop Stars," "Presidential Candidates," "Techies," and "Fashion Bloggers," among others. Users are also presented with the option to view "Your Friends," "Someone Famous," and "Someone Random."
The majority of reviews on the app store give "Being" 5 stars. Reviewers such as "Instahits" noted that the app provides the opportunity to "discover so many cool feeds by 'being' some of my favorite instagrammers.'" User "Flapjack Willy," who also rated the app 5 stars, concurred that he could "go down the rabbit hole for hours!" and especially loved the opportunity to see Instagram through the eyes of presidential candidate Bernie Sanders and C.E.O. Elon Musk.
With one review calling it "the next big social app," I figured I'd test it out for myself. The first person I decided to "be" was one of my favorite musicians, James Bay, who was highlighted on the app's "Now Trending" category. During my first few seconds of scrolling through James Bay's feed, I too thought the app was pretty innovative. It was fascinating to see Instagram through the eyes of one of my most-loved celebrities.
But then, all of a sudden, I felt weird.
Immediately, I didn't want to "be" James Bay anymore. It felt as though I was invading his privacy by essentially being "logged in" to his personal Instagram account. To put it bluntly, I felt like a stalker. With the exception of one sole reviewer who noted that "the premise of your app is cool, but your execution is just not ethical," I was shocked that more people didn't feel this way.
I know we're all guilty of "stalking" people on social media, whether it's though their Facebook, Instagram, or Twitter accounts. To me, though, there is a huge difference between going through someone's posts versus feeling like you are logged into someone's account. When we are 97 weeks deep into stalking someone's Instagram account and praying to the social media gods that we won't accidentally "like" a post, it doesn't feel as wrong as being on this app felt. This is because there is an awareness that the person you are stalking knows that their followers can go through their posts whenever they so choose. When you look at an Instagram feed from someone else’s perspective, it becomes obvious that the person you are “being” doesn’t have this same expectation. They don't know that you can see what they see. This is emphasized even further in the "Someone Random" filter, which allows you to look at Instagram through the eyes of literally anyone with a public profile.
At its core, I do believe the app has good intentions. Ultimately, its purpose is to give Instagram users the opportunity to discover new accounts, and to make people feel more connected with other Instagrammers. But in this effort to feel more connected, people are accidentally becoming more invasive.
Because in reality, "connecting" means developing a personal bond with someone based on common interests or ideas. "Connecting" means having a meaningful conversation. It doesn't mean pretending to "be" someone else.





















