Beauty Blender came out with a foundation that shocked us all
Start writing a post
Lifestyle

Beauty Blender’s Foundation Range Shows They Learned Nothing From Tarte’s Scandal

It's more than just makeup.

613
Beauty Blender’s Foundation Range Shows They Learned Nothing From Tarte’s Scandal

A few years ago the brand Beauty Blender took the makeup world by storm with the introduction of their beauty sponge. It quickly became a worldwide phenomenon and even inspired other companies to create their version of the product. Just this past week, the brand attempted to grab its audiences' attention once more...and they did. Just in all the wrong ways.

Recently, Beauty Blender has been releasing social media teases hinting at a new product launch. They advertised it as "beauty's new power couple." So of course, when the big surprise was revealed, jaws dropped. The company released a foundation to accompany their famous applicator which only makes sense. What doesn't make sense is the lackluster shade range. There are 32 different shades of the new product, which isn't a terrible start for a first launch, but the problem comes when you take a look at the diversity in shades. It seems that out of 32 shades only about eight are suited for darker skin tones while the rest appear to be very light.

As someone with a light to medium complexion, I typically don't have too much trouble finding products that work for me, both high-end and drugstore brands. That is simply not the case for makeup users of darker complexions. If you're reading this and having a sudden feeling of Deja Vu, it's because just a few months ago the brand Tarte was under judgment for the same issue! They too released a foundation in 15 shades, and it was clear it was not a well thought out variation.

The issue that arises when you release 20 plus shades of lighter foundation and only a handful of deeper ones. Consequently, the makeup community begins to see that brands are not putting in enough effort. It isn't about the number of shades created; it's about the variety. A company that promotes a million shades of beige with different undertones is not helping any of the people with deeper or darker skin tones. In Beauty Blender's foundation, the few darker shades they have don't transition well at all. By contrast, the lighter shades graduate smoothly from cool tones to pink tones and then on to warmer golden tones. The line of makeup could very easily make two to three shades in between their already existing deeper ones.

A brand that took on the challenge of varying skin complexion within their products is Fenty Beauty owned by Rihanna. Her foundation comes in 40 shades, which is only eight more than Beauty Blender's but the difference is drastic. In Fenty's line, you can see the clear thought that went into creating each shade, especially the ones on the deeper end of the spectrum.

Makeup should be enjoyable and available for everyone, no matter their complexion. The beauty industry needs to hear the uproar against the lack of representation and do better in the future. It is understandable that a brand can not release a product for every individual skin tone, but it is not impossible to try.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
New Year Resolutions

It's 2024! You drank champagne, you wore funny glasses, and you watched the ball drop as you sang the night away with your best friends and family. What comes next you may ask? Sadly you will have to return to the real world full of work and school and paying bills. "Ah! But I have my New Year's Resolutions!"- you may say. But most of them are 100% complete cliches that you won't hold on to. Here is a list of those things you hear all around the world.

Keep Reading...Show less
Lifestyle

The Ultimate Birthday: Unveiling the Perfect Day to Celebrate!

Let's be real, the day your birthday falls on could really make or break it.

41977
​different color birthday candles on a cake
Blacksburg Children's Museum

You heard it here first: birthdays in college are some of the best days of your four years. For one day annually, you get to forget about your identity as a stressed, broke, and overworked student, and take the time to celebrate. You can throw your responsibilities for a day, use your one skip in that class you hate, receive kind cards and gifts from loved ones and just enjoy yourself.

Keep Reading...Show less
Featured

Unleash Inspiration: 15 Relatable Disney Lyrics!

Leave it to Disney to write lyrics that kids of all ages can relate to.

60924
The 15 most inspiring Disney songs

Disney songs are some of the most relatable and inspiring songs not only because of the lovable characters who sing them, but also because of their well-written song lyrics. While some lyrics make more sense with knowledge of the movie's story line that they were written for, other Disney lyrics are very relatable and inspiring for any listener.

Keep Reading...Show less
Featured

The Six Most Iconic Pitbull Lyrics Of All Time

Mr. Worldwide just wants to see you succeed.

79179
a photo of artist Pitbull

It is no secret that Pitbull is a gifted artist, but many fail to remember that he can be a source of great inspiration as well. The following is a list of iconic Pitbull lyrics that we know and love. Read on to feel empowered — if you think you can handle it.

Keep Reading...Show less
Featured

11 Essential Expectations for Becoming the Ultimate Cheermeister

Mastering Festive Expectations: Tips to Shine as Your Holiday Cheermeister

111724
Crazy for Christmas

So you’ve elected yourself as this year's Holiday Cheermeister, there’s no shame in that. The holidays are your pride and joy, and you've taken on the responsibility to get everyone in the spirit. With only one week until Christmas, here are some things we expect from you, Cheermeister.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments