AvitaSen's Ammona Ghanem On Palestinian Beauty Secrets
Start writing a post
Lifestyle

AvitaSen's Ammona Ghanem On Building A Legacy Out Of Palestinian Beauty Secrets

She's all about clean, healthy luxury.

160448
AvitaSen's Ammona Ghanem On Building A Legacy Out Of Palestinian Beauty Secrets

The idea to spin Ammona Ghanem's household staple of black seed oil in to a clean, luxury haircare brand might have been her dad's idea, but it was she who made it the luxury brand it is today.

Built upon the centuries-old tradition of hair oiling in Asian and Middle Eastern countries, Ammona built an entire high-end lifestyle with some of the cleanest, highest quality hair products my scalp has been lucky enough to soak up.

But, Ammona's AvitaSen is so much more than that—it's her brainchild. It's not just products that smell incredible (which they absolutely do), but about nourishing ingredients with centuries of beauty wisdom backing up the power of them, all wrapped in a luxury bow.

AvitaSen is her baby, but this is her story.

Storytelling is a big part of AvitaSen as a brand. What is the story you hope to tell with it?

We want to bring the benefits of black seed oil to everyone. It's not just a dietary supplement. Every clean and cruelty-free product in the line is a great benefit to hair and scalp health too.

We want people here to benefit from black seed oil the way the Easter world has been benefitting from it for centuries.

What has been your biggest challenge and highlight as a business owner?

One challenge we didn't anticipate is how difficult it would be to spread awareness of black seed oil.

We have known about it for so long that we figured people would flock to it but spreading awareness of black seed oil benefits has been relatively challenging.

That said, it's a challenge we welcome because we know it could benefit so many.

We want to grow our audience continuously till black seed oil is synonymous with hair health.

How does coming from a marginalized community play into the way you conduct business on a day-to-day basis?

AvitaSen is a family-owned business. I work alongside my father and sister.

Without the strong family bond, our shared passion, and Palestinian background, AvitaSen wouldn't exist.

Black seed oil is very well known in other parts of the world and it was a staple in our house growing up. My parents had the typical "coming to America when they were young and build themselves story". They came from Palestine when they were very young.

My dad was an entrepreneur and my family members all built themselves from scratch, so my sister and I have always had that entrepreneurial spirit growing up.

What can we expect from the future of AvitaSen?

So we have some fun things in store for the future. We are super excited for the future of AvitaSen. One thing we have in mind is a conditioner. A lot of customers have asked for one so we are going to give them what they're asking for!

We're in the works for some fun projects for hair and beard health. It takes time, though. We're perfectionists and we want the quality and ingredients to be perfect.

Rapid Fire:

Tell us about a book you'd recommend.

I love "Love Rosie" by Cecelia Ahern. It's a really easy read. After a long, stressful day it's really nice to unwind with a cute story.

What charities do you support?

I love the PCRF, the Palestinian Children's Relief Fund. They focus on treatments of illnesses for children from Palestine who can't get treatment locally. Their mission is so impressive and they have been around a long time. I have a lot of respect for them.

What is on your nightstand?

I have a bottle of water, box of tissues, and a candle. I don't like clutter so you'll never find a ton of stuff on it.

Report this Content
Featured

Did NYC's CUNY student give 'hate-filled' commencement speech against Jews?

Fatima Mohammed, a law student, is accused of demonizing Israel. Others say she used her right of free speech and college should a secular space to discuss these issues

906
Did NYC's CUNY student give 'hate-filled' commencement speech against Jews?

City University of New York and its law school came under scrutiny for a commencement ceremony that featured a keynote speech seen as discriminatory against Jews. The school system, better known as CUNY, released a statement condemning the remarks as “hate speech” following a widespread outcry and calls for the college to speak out.

Keep Reading...Show less
To Boldly Go Where No Man Has Gone Before...

One of the things that I love most is space. I am a HUGE space nerd. Literally ask any of my friends. I was first introduced to space when my dad dragged me to see Star Trek. Since walking out of that movie theater in 6th grade, becoming an astronaut hasn't been just some wild dream that could come true.

Keep Reading...Show less
Featured

The Stories Behind Scars

Some tales of tribulation with permanent impressions.

2075
The Stories Behind Scars
fanpop

Everybody has scars. Usually these marks carry a negative connotation because they mark up skin that was once smooth.

Keep Reading...Show less
writing
Green Chameleon

Welcome to June on Odyssey! Our creators have a fresh batch of articles to inspire you as you take a break from campus life. Here are the top three response articles of last week:

Keep Reading...Show less
Relationships

No Boyfriend, No Problem

Why it is okay to not be in a relationship when you are 19

3282
No Boyfriend, No Problem
Blakeley Addis

I think that as a 19 year old girl that is in college, we often get caught up in the idea of being in a relationship.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments