Audi Takes A Stand
Start writing a post

Audi Takes A Stand

For years, Audi has always brought powerful cinematic ads to the Super Bowl. This year is no different as they debut an empowering advertisement to promote gender equality.

Audi Takes A Stand

The new commercial from Audi, “Daughter,” is centered around gender equality. The scene depicts a father watching his daughter in a cart race. As he watches her dominate the race, questions start to run through his head.

“What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education or drive or skills, her intelligence, she will automatically be valued as less than any man she ever meets? Or maybe, I’ll be able to tell her something different.”

There is controversy surrounding this commercial and there is absolutely no reason for there to be.

Gender equality is an entirely positive movement. Equal pay for Equal work should be something to support without even giving it a second thought.

This commercial should not be looked down upon as everyone should want equality for their grandmothers, mothers, daughters and granddaughters.

I would also like to point out the bravery that Audi showed in taking a stance on this subject. To see the negative response, all one has to do is take a look at the comments on YouTube. Many are claiming that they will not buy from Audi anymore or they are ashamed to own an Audi.

The commercial will air during the Super Bowl during the third quarter. Last year the Super Bowl had over 100 million viewers, making it the perfect place to air an important message such as this one.

My hope is that we can all get on board to help #DriveProress.

Progress is for everyone.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments