The stigma surrounding astrology resembles that of religion.
The ones who believe in it are strong believers who talk about it frequently and may force it on you and the ones who don't believe in it are weary and can't stand it. Then there are the ones who see its value and wouldn't take it away from anybody but also wouldn't stand in line for it. The rise of astrology is young people turning away from religion and looking to ancient signs for guidance.
It's important to understand that astrology does have its limits and shouldn't be looked at as a tutorial on how to live your life. There is a reasonable stigma around Astrology. Anybody can create horoscopes and the vast majority of horoscopes are not made by professionals within the field of astrology. Popular astrology isn't even regarded as actual science but rather a cultural sensation. Pop astrology is designed to appeal to mass audiences which explains why people are likely to depend on these vague predictions as advice for their own life. The arrangement of the stars influence on humans has yet to be proven completely true.
But astrology can never be fully dismissed. More people report that their horoscopes are accurate. Millennials and Generation Z'ers often turn to the stars for guidance because the advice they receive helps them. The expression of complex ideas about planets, personality, and traits may or may not be true. But there is no science that can combat the fact that astrology actually helps people.
People tend to turn to astrology during times of hardship similarly to how people turn to religion. It's important to let people have their own beliefs. But its equally important to make sure you are not being lied to. Most weekly horoscope sites that are over-saturated with blanket statements. Tarot cards are another method of looking deeper into your sign and finding answers to your most important questions. Classical astrological texts illustrate a lot of interesting ideas as well. The signs of the zodiac have as much value as you give them.