To whom it may concern,

I think I am speaking on every girls' behalf when I say that we were all overturned at the announcement that Victoria's Secret would be discontinuing their swim line to focus on athletic wear. I applaud this brave move of yours, however, I can't help but wonder if you are aware of your biggest competitors in the athletic industry, such as Lulu Lemon, Nike, Under Armour or Fabletics? As it appears that you will have to compete to stay in the running against these major companies, you were already in first place for your swimwear, so why change it up?

Victoria's Secret's swimwear is worn by women of all ages and every shape and size. What is so unique about your bathing suits is that instead of just selling an extra small, small, medium or large, there are cup sizes to ensure a perfect fit for one's specific body type. This is not an easy feat.

Over the years I have invested quite a bit of my money on VS swimwear, and I had every intention on continuing my loyalty to your company. Unfortunately, with the termination of your swim line, you will be losing a lot of my business, along with many of the girls my age.

Each spring we look forward to the new swim line and going to the stores to try on our favorite picks. With the elimination of your swimwear, we will now be forced to purchase online from leading swim wear companies over seas to match the quality of Victoria's Secret. This is quite a hassle considering the fact that we cannot just go to the local retailer to make sure we're getting something that fits right before buying. Not to mention the cost of it all and possible returns and exchanges.

Your swimwear was comfortable, affordable and trendy. Please consider bringing it back for the sanity of myself and the majority of the female population.

Sincerely,

A concerned female