American Radio And Latin Music Is More Than Just Despacito

American Radio And Latin Music Is More Than Just Despacito

But it's also a little bit about Despacito.
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Despacito. There. The elephant has been ADDRESSED, and I am here to tell you that there is way more to the Latin Music Industry than just this song. Lucky for you, I will be talking about exactly that. However, that does not intend to detract from Despacito’s importance either.

Before Justin Bieber slid his way into the Luis Fonsi and Daddy Yankee tune, the song was already a global hit. It’s worth mentioning that the original video has reached over 3.7 billion views as of September 20th, and does not have the Canadian singer even make a cameo. Why? Because Bieber is not the reason this is a hit (he “allegedly” jumped on the track after hearing Despacito in a club during his Latin American tour). Although Bieber’s appearance solidified it as a juggernaut in American radio, we’ll talk more about this later, the world was already hip to this style of music many in America cannot name: reggaeton.

Now, I too was not aware of just how global Latin American music was until I began taking a Latin Music Industry course at USC, instructed by Loren Medina. This is the first course of its kind to be taught at not only USC, but any college campus in the U.S. (if you know of another, I’ll wait). So, don’t feel bad for not knowing of its relevance. However, take the time to get familiar with it now, because it’s coming either way, and it’s amazing. I am lucky to get an insider view on the industry but, ANYWAY, back to matters at hand.

Born out of Panama and Puerto Rico, with heavy Jamaican and hip-hop influence, reggaeton has been ruling the insurgence of Latin American music around the world. Many reggaeton artists like Maluma, J Balvin, and the Despacito boys (am I allowed to call them that?) have been capitalizing on this, racking up hundreds of millions, if not billions, of views. BUT, you might be mulling over a question in your head similar to “Okay cool, issa global hit...but what does that mean for American Airwaves?”

I’m so glad you asked. Before Despacito, no primarily Spanish-speaking song had claimed the number one spot on the Billboard 100 since “La Macarena” in 1996. That’s about 21 years later. Or two decades. Two separate milleniums. Whatever you want to define it as, it is baffling. Latinos are the largest ethnic minority in America making up 17 percent of the population, and it’s high time that music starts reflecting that. The silver lining however, is that Despacito may have come at just the right time because of two genres BOOMING in the States: EDM and Mumble Rap.

We all know EDM and its power to make people dance and roll (on the ground..yea..on the ground), and mumble rap’s ability to do relatively the same thing, the additional factor being indecipherable lyricism (y’all do y’all though). BUT, do we know how it is subconsciously altering our perception of reality?

Look at how the producers of these genres, Skrillex, Metro Boomin, etc, even producers who are more-so “talent-wranglers”, have sky-rocketed to fame and success. It is because of the tracks they create. So, how do they get you, and myself, to ATTEMPT to scream the lyrics and shake our bums to it even though we legitimately might not know what it is they’re saying? Did someone say “Work”?* It’s not because we are drones or robotic machines..haha..no, it is because we are becoming desensitized to the importance of lyrics (kind of sad for songwriting, but that’s another issue). For it to be a commercial pop hit it just needs to be catchy, and have a danceable track. This sounds as if it comes with a negative connotation, but I mean it in the most positive way.

Because we are getting away from lyrics, we are also moving away from language BARRIERS, which are ultimately what is keeping Spanish-speaking hits, like Despacito, out of the top of the charts in America without remixes. Despacito more than likely would have performed well on the charts, it was approaching the top 40 before Bieber hopped on, but it would never have had the reign at number one it did without the help of an English-speaker(ing) collab. This is evident with previous Spanish-speaking U.S. number ones like La Bamba and La Macarena also..all remixes.

If American music continues down this road, then it is conceivable to imagine a Billboard number one single being completely in Spanish, no remix, hopefully within the next couple years. However, we will probably see a lot more songs follow the path of Despacito before that happens.

So, if I leave you with anything, I want to say that this is something you want to be a part of. Latin music is great music, and it’s so fun to explore sounds and artists that you might never get to know if it weren’t for the help and accessibility of streaming, the internet, and all that millennial gizmo junk. Happy hearing. And if you speak spanish, happy listening.

*"Work" is a WORK of art that people don’t understand the lyricism of because it is partially in Jamaican patois.

Cover Image Credit: Google/Billboard

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9 Eligible Princes You Need To Know About Now That Prince Harry Is Off The Market

You too could have a Meghan Markle fairytale
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Prince Harry's royal wedding is officially over and there won't be another British royal wedding for quite some time now, as Prince George is way too young to start thinking about that. Fortunately, there are plenty of other countries with plenty of other princes that are still eligible bachelors at the moment. Lucky for you, I did my research and compiled a list of all the eligible princes you need to know about know that Prince Harry has tied the knot with Meghan Markle.

1. Prince Louis of Luxembourg (31)

Prince Louis is the third son of the Grand Duke Henri and Duchess Maria Theresa of Luxembourg. He has recently become a bachelor again after his separation with his wife of 10 years, Princess Tessy.

Fun Fact: He graduated from Richmond, The American International University of London with a BA in Communications. He can also speak Luxembourgish (the fact that's even a language is fun fact by itself), French, German, and English fluently.

2. Prince Sebastien of Luxembourg (26)

Prince Sebastien is the youngest child of the Grand Duke Henri and Duchess Maria Theresa of Luxembourg, so if you marry him, you'll probably never actually be queen because he's pretty far removed from the throne. However, he's relatively young and single, so best of luck.

Fun Fact: For some bizarre reason, this prince actually went to college in Ohio. He played rugby and graduated from Franciscan University of Steubenville in 2015. Now, he is back in his home country and is an officer in the Luxembourg Army.

3. Prince Phillipos of Greece and Denmark (34)

You read that correctly, Prince Phillipos is the prince of not one, but two countries. He is the youngest son of King Constantine and Queen Anne Marie of Greece and Denmark. Unfortunately, Greece abolished their monarchy, so he's a prince in name only there.

Fun Fact: Like Prince Sebastien, Prince Phillipos also went to college in the United States. He earned his B.A. in foreign relations from Georgetown University in 2008. Fortunately, for us American girls, he is actually still living in the US and he works in New York City as an analyst at Ortelius Capital.

4. Prince Albert of Thurn and Taxis (34)

Ever heard of Thurn and Taxis? No? Me neither. Anyways, Prince Albert is from the House of Thurn and Taxis, which is essentially a very old German aristocratic family. He is the son of Prince Johannes XI of Thurn and Taxis and Countess Gloria of Schonburg Glauchau. His family is well known for their breweries and castles, so unless you're gluten-free, you can't really complain.

Fun Fact: He's not just a prince. He's also a racecar driver and 10 years ago he was ranked 11th on Forbes Magazine's List of The 20 Hottest Young Royals.

5. Prince Mateen of Brunei (26)

Prince Mateen is basically like all the guys you already know, except he's royalty. He's the prince of Brunei, which is a small country on the island of Borneo, south of Vietnam. He is one of the five sons of Sultan Hassanal Bolkiah, and he also has seven sisters. Maybe that's a little different than the guys you know, but one thing he takes very seriously, just like most frat guys, is his Instagram.

Fun Fact: Mateen enjoys playing polo, flying in his private plane, cuddling cute wild animals, and keeping up his Insta game with 890k followers. You can follow him @tmski.

6. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum of Dubai (35)

Sheikh Hamdan also has a killer Instagram with 6.3 million followers. Anyways, Sheikh Hamdan is the billionaire crown prince of Dubai and the second son of Sheikh Mohammed bin Rashid Al Maktoum, who is the prime minister of the United Arab Emirates and essentially the king of Dubai (Emir). He's actually next in line for the throne because his older brother died in 2015.

Fun Fact: Hamdan's hobbies include skydiving, zip lining, and diving, just to name a few, so if you're an adrenaline junkie, Sheikh Hamdan is the prince for you.

7. Prince Hussein of Jordan (23)

Prince Hussain is the son of the extremely beautiful, Queen Rania and Abdullah II of Jordan and next in line for the Jordanian throne. At 23, he's already a second lieutenant in the Jordanian Armed Forces and he was the youngest person ever to chair a UN Security Council Meeting


Fun Fact: Like Prince Phillippos, Prince Hussain also graduated from Georgetown University in Washington D.C.. Also, like Prince Mateen and Prince Hamdan, he's Insta famous with 1.3 million followers and you can follow him @alhusseinjo.

8. Prince Constantine-Alexios of Greece and Denmark (19)

Like Prince Phillipos, Prince Constantine-Alexios also has two countries. Lucky for us though, he is also living in the US right now attending Georgetown University in Washington D.C. (like pretty much every other prince, amirite?) He is the oldest son of Crown Princess Marie-Chantal and Crown Prince Pavlos of Greece.

Fun Fact: He's Prince William's godson, so that's pretty neat. However, if that wasn't cool enough, you might like to know that this Greek/Danish prince was actually born in New York. Oh yeah, you can also follow him on Instagram @alexiosgreece where he has 88.7k followers.

9. Prince Joachim of Belgium (26)

Prince Joachim of Belgium, Archduke of Austria-Este is the third child of Lorenz, Archduke of Austria-Este and Princess Astrid of Belgium. Although he bears the title, "Prince of Belgium," he is also Archduke of Austria-Este, Prince Royal of Hungary and Bohemia, and Prince of Modena. Unfortunately, he'll probably never actually be king in any of these countries as he is ninth in line to the Belgian throne.

Fun Fact: Prince Joachim has degrees in economics, management, and finance, but he decided to join the Nautical School in Brugge after completing college and is currently an officer in the Belgian Navy.

Hope is not lost for all you girls dreaming of finding a Prince Charming that's literally a prince. After reviewing the data, my best advice is to transfer to Georgetown where princes are basically around every corner.

Cover Image Credit: @meghantheduchessofsussexstyle/Instagram

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Your Favorite Rapper/Abuser/Homophobe Died And I'm Indifferent

Supporting abusers, racists, and sexual predators makes you look bad.

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On Monday afternoon, a video was released showing rapper Xxxtentacion shot dead in his car after shopping for motorcycles in Florida. The video and announcement of his death came swiftly to social media, followed by outcries of sadness and anger. Social media users quickly divided themselves up into fans who were devastated by the death and those indifferent to his death because of his extremely violent nature.

I'm one of the latter.

When Xxx died, he was in the middle of a lawsuit from 2016 in which he disgustingly abused his pregnant ex-girlfriend. After physically and emotionally abusing her throughout the year, he finds out she is pregnant and beats her so terribly that he sees it necessary to lock her in a bedroom and wait for her face to heal before he takes her to the hospital. While I spared the gory details, her account of the abuse is horrifying.

If abusing women isn't enough for you, Xxx also admitted to beating a man within an inch of his life while he was in juvenile detention because he "thought he was gay." He then smeared the beaten man's blood all over his hands and face as if he enjoyed the violence.

As accounts of this violence arose, Xxx's music grew and it seemed as if the violence was fueling the popularity of his music. His abusive behavior went hand in hand with his career; there was never a moment where his fans did not know the extent of his crimes.

So, to hear people say that he was "too young to die" or to "respect the dead" is ridiculous and harmful for the victims he traumatized. Death is never a good thing, but supporting someone into their grave that was violently homophobic and misogynistic shows a lack of humanity and speaks volumes about our society today.

Our society excuses an artist or influencer's crimes simply because of their talent. It puts the value of entertainment above sexual assault, abuse, racism, and homophobia. It eradicates the importance of the victims and their feelings, along with any future incidents the artist might commit.

It speaks even more to the idea of the victim in our society. Despite the trauma the victim has gone through, the perpetrator is often given the victim complex. Excuses arise to shed the perp in a better light; she was dressed promiscuously, he was an orphan with a rough childhood, he was reaching for his wallet but he may have been reaching for a gun.

We've all heard it before.

When will the victim be free to heal and seek justice without the idea that it may have been their fault?

Your favorite rapper beat two people within an inch of their lives but because he creates "bops," you're still going to support him? Your favorite singer put his hands around another singer's throat and beat her black and blue, but because it was nine years ago he should finally be given a break? Your favorite actor sexually assaults countless co-stars, belittling them and traumatizing them, but you want to separate their work from their crimes?

I didn't want Xxxtentacion to die, but I will not be mourning his death. His fans are cowards who are unwilling to stand up for victims of abuse and violence. If you feel differently, maybe you should look within before you speak out.

Cover Image Credit:

@xxxtentacion / Instagram

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