using Ai in digital marketing

AI and Its Use in Digital Marketing: Recent Trends

Artificial Intelligence in digital marketing

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These days the world is turning to artificial intelligence (AI) to boost technological advance and economic growth. McKinsey research shows that AI could add 0.8 to 1.4 percentage points to GDP growth annually. Accenture determined that AI would help accelerate China's economic growth rate from 6.3% to 7.9% by 2035.

Many technology giants and small companies are investing billions of dollars in AI technology. For example, Facebook reportedly has a team of more than 150 people working on AI on the projects ranging from recognizing faces in photos to provide the right content in your newsfeed to targeting.

AI is definitely reshaping advertising technology. Below we'll discuss several trends where AI plays a major role.

Personalization

AI will be used to understand buyer behaviour to target business marketing strategies towards consumer preferences. Currently, digital marketing makes educated guesses and experiments testing and adjusting results and experimenting to get a positive return on marketing dollars. It may take days or weeks to identify the right targeting strategy. With AI technology digital campaigns reach the right customer immediately by utilizing huge sets of data.

Marketing Focuses on Consumer Behavior

AI collects different data as a part of analyzing customer behaviour patterns to develop automated responses and answer consumer queries much quicker. AI-powered systems for things like product recommendations become very powerful. You do not have to spend hours to find the right hotel, for example. The system knows your preferences and will do that job for you in split seconds.

Semantic Searching

Semantic searching means that AI understands user searches and offers results that are customized to a specific user. The more AI knows about your search behaviour, the more it can understand the context of certain search phrases and patterns. What does this mean for search algorithms? It means that searching is becoming more user-centric and it will allow more targeted search with secondary and long tail keywords as a part of that search.

Creating dialogue with a customer

Thanks to AI, marketing is not a one-sided message anymore. AI won't just personalize content, it will allow consumers to provide feedback and ask questions. The results of such feedback are used instantly in digital marketing campaigns

AI also allows marketers to run dynamic creatives, testing different ads in seconds, as opposed to traditional A/B testing that may take weeks.

Moreover, the efficiency for advertising, publishers and user of AI becomes even more powerful when it is blended with blockchain technology. One of the great examples of such a blend,

is the company called Ubex, which created a platform for acquiring advertising slots and selecting the most effective websites for advertising placement.

By applying Ubex's AI algorithms, the advertiser can target customers based on the analysis of hundreds of parameters, such as target audience, geography, time of displays and many others.

More than 40% of digital advertising in the world does not reach its target audience according to research by Nielsen, and Ubex solves this problem.

Programmatic algorithms developed by Ubex allows significant increases in the effectiveness of targeted advertising. Programmatic assumes in-depth evaluation of target groups of users based on the history of their search requests, file downloads, application installs and online purchases.

Using neural networks and accumulated data, the Ubex algorithm selects the most current advertising offers relevant for certain visitors, maximizing the probability of obtaining the desired results. Moreover, the Ubex neural network evaluates the probability of targeted user actions. By applying such an approach, the Ubex algorithm estimates the economic efficiency of displaying various advertising options to each particular user. Thanks to the use of neural networks, the relevance of advertising displays is increased along with the predictability of advertising efficiency and the need to burn through budgets on trial and error approaches is reduced.

The Ubex platform is quite efficient in helping publishers to increase their revenues. Publishers are not getting enough revenue from their advertising slots because of a suboptimal sales system. There are several barriers that prevent publishers from maximizing revenue: low display utilization, low amount of targeted actions, traffic loss, unpaid debts.

Smart algorithms based on neural networks are able to optimally distribute thousands of ads from advertisers online. The Ubex algorithm maximizes the revenues of publishers with the most effective ad slots distribution to achieve their maximum load capacity.

Additionally, Ubex offers publishers the opportunity to tokenize their advertising slots. By utilizing all the statistics of users and advertising platforms available inside the platform, Ubex algorithms provide forecasts of potential publisher earnings and give an opportunity of forecasting future earnings provided the necessary rating is available. Thus, through tokenization, publishers can improve their financial performance.

AI is supported by blockchain solutions on the Ubex platform. The blockchain makes it possible to switch to a model of payment for targeted actions. Blockchain allows:

  • the implementation of tracking of target actions and their saving in a database transparent for all participants;
  • creating a trusted reputation rating;
  • creating mechanisms for guaranteeing mutual settlements;
  • tokenization of ad slots for publishers and factoring centres for advertisers;
  • distributed data mining for consumer-related information.

Ubex opens a new era in digital marketing by introducing a new innovative AI technology. With transformative blockchain technology. Ubex not only creates solutions for burning marketing issues but also creates a mechanism protecting all participants and a system of motivation to use the platform.

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On June 22nd I Celebrated My 22nd

*Insert cliche Taylor Swift song "22"*

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It's about time I turn 22. I've been told that after your 21st birthday, the years begin to fly past you in a blur. I don't know if I agree, but I can definitely say that I don't feel 22. Sometimes I look around at all the people who are freshmen in college, or juniors in high school, and I begin to reminisce about when I was their age. One thing getting older does do is make you a skeptical, cynical person.

I've thought a lot about my birthday as another day that I get to eat cake because let's face it, I'm not really here for anything else, except maybe a shot. I remember celebrating my birthday when I was younger was much different from what it turned into after I turned 20. Back in the day, I would celebrate my birthday with a pool party. Pizza, chips, cake, and soda. A few balloons and candles and that was it. I'd only invite my closest friends and we'd have so much fun.

I miss that kind of birthday. The kind you pick out an outfit for days prior, the kind you get so excited for and can't sleep, the kind that makes you feel special. It doesn't feel like that anymore. What it feels like now is, "welp, there goes another year." This line is also applicable to New Year's Eve, but we'll cross that bridge six months from now.

My birthday is pretty uneventful. It feels like the spark is gone, the excitement is gone. I wish I could feel happy that I'm turning 22, but I also know that it's just a reality that we all get older and things like birthdays begin to feel strange. You're faced to realize that you're supposed to have gained another year of experience and intelligence in the aspects of life, but it's almost like you feel the same.

It's safe to say that this has been a bit of an existential-crisis-themed birthday, but I'm just a little scared of getting older. I think we all reach a point where you realize you aren't invincible anymore. It's time to see what's in store for the future, what your career goals are, where you plan to move to after graduation, how to eat better, and how to feel like you've reached your full potential. It's a bittersweet moment in my life, but I'm ready to see what's next.

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TCN Integrating Bancor Protocol to Provide Token Liquidity for Millions of Global Land Transport Users

Blockchain in Land Transportation

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Tracoin (TCN), a new ethereum blockchain platform that will serve Global Land Transport Industry, today announced its integration of the Bancor Protocol to provide continuous liquidity for Tracoin platform. Earlier this week, it launched pre-sales ahead of their public token sale.


By integrating the Bancor Protocol, Tracoin token holders will gain access to continuous liquidity regardless of trade volume or exchange listings, through the Bancor Network, any integrated token can be automatically converted to any other directly from any Web3 wallet, such as MetaMask. Currently, integrated tokens include ETH, BNT (the Bancor Network Token), GNO (Gnosis), BNB (Binance) and a long list of announced projects soon to be activated.


"We expect to have a huge community and massive demand for the TCN token, so it absolutely expedient for us to provide our users with an easy way to convert tokens," said Nurudeen Momodu, Co-Founder TCN. "Integrating with Bancor will provide liquidity to everyone who wants to be a part of TCN as we build our platform and revolutionize the global land transport industry." TCN will activate a Relay Token with 5% of its total token supply within 10 weeks throughout the Token Sale. Users will be able to purchase and sell TCN tokens directly from any Web3 wallet at a formulaically calculated price.

The Tracoin team aims to develop a platform that will overcome the most pressing challenges facing land transport providers, as well as helping to improve the accessibility, safety and comfort within the sector. Thanks to the technological innovations made possible by blockchain and smart contracts, Tracoin has developed a model that will connect and integrate all land transport industries and enable users to access land transport providers and services via an intuitive, easy to use marketplace app. About TCNTracoin is the first open source, peer-to-peer decentralized cryptocurrency specifically tailored for the global land transport industry. Through the utilization of recent technological innovations, including blockchain technology and smart contracts, we have developed a model with the ability to overcome the majority of the challenges currently faced by the land transport industry. Furthermore, Tracoin plans to propose and implement additional measures that will significantly improve the efficiency of land transport services thus improving the users level of comfort and safety while using land transportation.

Tracoin strives to create a land transport industry community by rewarding people -who provide valuable contributions- with crypto-currency. Through this reward system, the land transport will see a rise in a currency that will be able to reach a broad market, including a vast number of people who have yet to participate in any cryptocurrency economy. The integration of blockchain and land transport companies is an extraordinary concept; one that requires the creation of a community in which transparency and shared responsibility can take place.

The Utility of Tracoin Tokens (TCN)The long term value of any cryptocurrency lies in its utility. To that end, Tracoin's native currency – the Tracoin token (TCN) – plays a central role in how users interact on the platform. As the project's whitepaper explains:"Tracoin (TCN) is a utility token intended for use within the Tracoin ecosystem. The token facilitates product usage by incentivizing contributions to the ecosystem, unlocking access to enhanced features and services, and as a means of payment on the platform.

"Within the Tracoin environment, the tokens can be used in many ways, including:

• As a means of payment for land transport services

• Unlocking driver profiles, offers from land transport companies, and other features• Commissions paid to users for referrals and client introductions

• Rewards for using TCN to pay for services

• Transaction-based fees for driver log entriesFurthermore, to encourage provider participation and to broaden its market reach, Tracoin will be offering a "seed" quantity of tokens to driving schools, vehicle operators, and transport companies that sign up on the platform.

About Bancor

Bancor Protocol is a standard for the creation of Smart Tokens™, cryptocurrencies with built-in convertibility directly through their smart contracts. Bancor utilizes an innovative token "connector" method to enable formulaic price calculation and continuous liquidity for all integrated tokens, without needing to match two parties in an exchange. Smart Tokens interconnect to form token liquidity networks, allowing user-generated cryptocurrencies to thrive.

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