ABC Family Changes Its Name To Freeform

ABC Family Changes Its Name To Freeform

And I hate it.

While I was watching ABC Family's "25 Days of Christmas" this past December, the Disney-owned network announced that it would be changing its name to “Freeform” in January 2016. After 30 years of being named “ABC Family,” the station decided to change its name in order to get rid of its “family” persona. Well, why would they want to do that? Many viewers willingly choose to flip to the ABC Family channel in order to watch feel-good, family-oriented movies.

Freeform is currently targeting an audience between the ages of 14 and 34, which they refer to as “Becomers.” In a recent press release, the network stated that “Becomers represent a life stage rather than a generation” and that “in five years, millennials will be less than half of the target.” Hello people, get a grip. We viewers are coming to you to watch "Willy Wonka and the Chocolate Factory," not "Die Hard."

But why the name Freeform? The station was attracted to the so-called elusiveness of the name. “The audience's identity and experience are fluid as they explore endless possibilities and their passions take shape,” the network said in a press release, “Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand.” Sounds like a bunch of hogwash to me. Freeform by definition means not conforming to a regular or formal structure or shape. Is the network that desperate in daring to be different?

Freeform has promised to keep some of ABC Family’s most popular television shows such as "Pretty Little Liars," "Switched at Birth," and "The Fosters," mostly because they were the few shows targeted toward a teenage demographic. However, the shows will reflect Freeform’s focus on Becomers. For example, the setting of Pretty Little Liars will fast-forward 5 years to focus on the post-college years. Now they are changing the storyline to a staple TV show? Back off, Freeform.

Even though ABC Family President Tom Ascheim said the change would be more of an evolution (no families necessary) than anything else, it sounds like Freeform is just plain breaking tradition. Plus, I personally find the name Freeform uninviting and unappealing. A good friend once told me, “Don’t change what’s not broken.” Therefore, I’m going to have to give ABC Family’s name change a big ol’ thumbs-down.

Cover Image Credit: Business Insider

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3 Reasons Why Step Dads Are Super Dads


I often hear a lot of people complaining about their step-parents and wondering why they think that they have any authority over them. Although I know that everyone has different situations, I will be the first to admit that I am beyond blessed to have a step dad. Yep, I said it. My life wouldn't be the same that it is not without him in it. Let me tell you why I think step dads are the greatest things since sliced bread.

1. They will do anything for you, literally.

My stepdad has done any and every thing for me. From when I was little until now. He was and still is my go-to. If I was hungry, he would get me food. If something was broken, he would fix it. If I wanted something, he would normally always find a way to get it. He didn't spoil me (just sometimes), but he would make sure that I was always taken care of.

SEE ALSO: The Thank You That Step-Parents Deserve

2. Life lessons.

Yup, the tough one. My stepdad has taught me things that I would have never figured out on my own. He has stood beside me through every mistake. He has been there to pick me up when I am down. My stepdad is like the book of knowledge: crazy hormonal teenage edition. Boy problems? He would probably make me feel better. He just always seemed to know what to say. I think that the most important lesson that I have learned from my stepdad is: to never give up. My stepdad has been through three cycles of leukemia. He is now in remission, yay!! But, I never heard him complain. I never heard him worry and I never saw him feeling sorry for himself. Through you, I found strength.

3. He loved me as his own.

The big one, the one that may seem impossible to some step parents. My stepdad is not actually my stepdad, but rather my dad. I will never have enough words to explain how grateful I am for this man, which is why I am attempting to write this right now. It takes a special kind of human to love another as if they are their own. There had never been times where I didn't think that my dad wouldn't be there for me. It was like I always knew he would be. He introduces me as his daughter, and he is my dad. I wouldn't have it any other way. You were able to show me what family is.

So, dad... thanks. Thanks for being you. Thanks for being awesome. Thanks for being strong. Thanks for loving me. Thanks for loving my mom. Thanks for giving me a wonderful little sister. Thanks for being someone that I can count on. Thanks for being my dad.

I love you!

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