5 Steps Which Can Help Expand Your Business

5 Steps Which Can Help Expand Your Business

It surely is difficult, but all you need is strong business strategy and high determination to boost your business.
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It surely is difficult, but all you need is strong business strategy and high determination to boost your business.

No matter whether you just started running a business or you have been working in the field for a long time, there are always new strategies you should adopt to make maximum success in the marketplace. Businesses are not static so improving your business consistently is the best choice. You must balance your time as well know about the right business area to earn in the best possible way.

Regardless, you earn $100 million annually or $10,000, you can go beyond these figures by paying a closer look to these five simple and effective business strategies.

1. Make Research:

No matter what business category you are in, the universal truth for every big and small business is to make research. Make the customers’ needs your first priority. But how would you know about their requirements without making research? Make effective and logical research every now and then to know what your target market is up to. If you even spend only an hour on daily basis, you will start noticing every necessary detail. Once you know about your competitors and your customers’ needs, you will surely stand out.

The key to effective research is paying attention to what your target market requires and what your customers demand.

2. Customer Value:

If you want to build a lasting and successful business then you must provide value to your customers. If you don’t add value to your customers’ lives, your business will enter in “stall mode.” Install mode, you work hard more than 100% but the success rate is low.

It’s okay if you have never paid attention to customer value, but today is a brand-new day to make things right. Before releasing a new product, service, or any offer, ask yourself, “Will this add value to the customers’ lives?” If you think that it will then surely go for it. Otherwise, it is better to go back to the drawing board and remake the ideas.

3. Class Quality Products and Services:

Another way to expand your business is to serve your target customers with high-quality products and services. No matter what your business is, just make sure to fulfill your clients’ demands. When it comes to growing your business, quality is everything.

Spend the time to plan and organize so you can deliver top-notch products. This is how you can ace the game.

4. Cash Flow:

Business funding is a crucial part if you can’t invest in your business then how are you supposed to deliver high-quality products and services to the customers? And how will you pay the bill and give salary to your employees? Whatever business you run, just make sure to have sufficient cash in your bank account so you can spend it on your business immediately whenever needed.

5. Stay Motivated:

Most of the people overlook this point, unaware of the fact that if you have a depressed and stressed mind, you can’t focus on the business properly. Businesses are never consistent, they have ups and downs but if you want to get higher you need to stay positive and motivated. To have a relaxed mind, give some time to yourself and do whatever makes you happy. According to studies, if you spend the time to do what you love, it improves your mood as well as mental health.

Most of the strategies revolve around the customer care, so you must know that if you make your customer happy and satisfied, you can step up the whole staircase within a short span of time.

Cover Image Credit: Wordpress

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Your Wait time At Theme Parks Is Not Unfair, You're Just Impatient

Your perceived wait time is always going to be longer than your actual wait time if you can't take a minute to focus on something other than yourself.

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Toy Story Land at Disney's Hollywood Studios "unboxed" on June 30, 2018. My friend and I decided to brave the crowds on opening day. We got to the park around 7 AM only to find out that the park opened around 6 AM. Upon some more scrolling through multiple Disney Annual Passholder Facebook groups, we discovered that people were waiting outside the park as early as 1 AM.

We knew we'd be waiting in line for the bulk of the Toy Story Land unboxing day. There were four main lines in the new land: the line to enter the land; the line for Slinky Dog Dash, the new roller coaster; the line for Alien Spinning Saucers, the easier of the new rides in the land; Toy Story Mania, the (now old news) arcade-type ride; and the new quick-service restaurant, Woody's Lunchbox (complete with grilled cheese and "grown-up drinks").

Because we were so early, we did not have to wait in line to get into the land. We decided to ride Alien Spinning Saucers first. The posted wait time was 150 minutes, but my friend timed the line and we only waited for 50 minutes. Next, we tried to find the line for Slinky Dog Dash. After receiving conflicting answers, the runaround, and even an, "I don't know, good luck," from multiple Cast Members, we exited the land to find the beginning of the Slinky line. We were then told that there was only one line to enter the park that eventually broke off into the Slinky line. We were not about to wait to get back into the area we just left, so we got a Fastpass for Toy Story Mania that we didn't plan on using in order to be let into the land sooner. We still had to wait for our time, so we decided to get the exclusive Little Green Man alien popcorn bin—this took an entire hour. We then used our Fastpass to enter the land, found the Slinky line, and proceeded to wait for two and a half hours only for the ride to shut down due to rain. But we've come this far and rain was not about to stop us. We waited an hour, still in line and under a covered area, for the rain to stop. Then, we waited another hour and a half to get on the ride from there once it reopened (mainly because they prioritized people who missed their Fastpass time due to the rain). After that, we used the mobile order feature on the My Disney Experience app to skip part of the line at Woody's Lunchbox.

Did you know that there is actually a psychological science to waiting? In the hospitality industry, this science is the difference between "perceived wait" and "actual wait." A perceived wait is how long you feel like you are waiting, while the actual wait is, of course, the real and factual time you wait. There are eight things that affect the perceived wait time: unoccupied time feels longer than occupied time, pre-process waits feel longer than in-process waits, anxiety makes waits feel longer, uncertain waits are longer than certain waits, unexplained waits are longer than explained waits, unfair waits are longer than equitable waits, people will wait longer for more valuable service and solo waiting feels longer than group waiting.

Our perceived wait time for Alien Spinning Saucers was short because we expected it to be longer. Our wait for the popcorn seemed longer because it was unoccupied and unexplained. Our wait for the rain to stop so the ride could reopen seemed shorter because it was explained. Our wait between the ride reopening and getting on the coaster seemed longer because it felt unfair for Disney to let so many Fastpass holders through while more people waited through the rain. Our entire wait for Slinky Dog Dash seemed longer because we were not told the wait time in the beginning. Our wait for our food after placing a mobile order seemed shorter because it was an in-process wait. We also didn't mind wait long wait times for any of these experiences because they were new and we placed more value on them than other rides or restaurants at Disney. The people who arrived at 1 AM just added five hours to their perceived wait

Some non-theme park examples of this science of waiting in the hospitality industry would be waiting at a restaurant, movie theater, hotel, performance or even grocery store. When I went to see "Jurassic World: Fallen Kingdom," the power went out in the theater right as we arrived. Not only did we have to wait for it to come back and for them to reset the projectors, I had to wait in a bit of anxiety because the power outage spooked me. It was only a 30-minute wait but felt so much longer. At the quick-service restaurant where I work, we track the time from when the guest places their order to the time they receive their food. Guests in the drive-thru will complain about 10 or more minute waits, when our screens tell us they have only been waiting four or five minutes. Their actual wait was the four or five minutes that we track because this is when they first request our service, but their perceived wait begins the moment they pull into the parking lot and join the line because this is when they begin interacting with our business. While in line, they are experiencing pre-process wait times; after placing the order, they experience in-process wait times.

Establishments in the hospitality industry do what they can to cut down on guests' wait times. For example, theme parks offer services like Disney's Fastpass or Universal's Express pass in order to cut down the time waiting in lines so guests have more time to buy food and merchandise. Stores like Target or Wal-Mart offer self-checkout to give guests that in-process wait time. Movie theaters allow you to check in and get tickets on a mobile app and some quick-service restaurants let you place mobile or online orders. So why do people still get so bent out of shape about being forced to wait?

On Toy Story Land unboxing day, I witnessed a woman make a small scene about being forced to wait to exit the new land. Cast Members were regulating the flow of traffic in and out of the land due to the large crowd and the line that was in place to enter the land. Those exiting the land needed to wait while those entering moved forward from the line. Looking from the outside of the situation as I was, this all makes sense. However, the woman I saw may have felt that her wait was unfair or unexplained. She switched between her hands on her hips and her arms crossed, communicated with her body language that she was not happy. Her face was in a nasty scowl at those entering the land and the Cast Members in the area. She kept shaking her head at those in her group and when allowed to proceed out of the land, I could tell she was making snide comments about the wait.

At work, we sometimes run a double drive-thru in which team members with iPads will take orders outside and a sequencer will direct cars so that they stay in the correct order moving toward the window. In my experience as the sequencer, I will inform the drivers which car to follow, they will acknowledge me and then still proceed to dart in front of other cars just so they make it to the window maybe a whole minute sooner. Not only is this rude, but it puts this car and the cars around them at risk of receiving the wrong food because they are now out of order. We catch these instances more often than not, but it still adds stress and makes the other guests upset. Perhaps these guests feel like their wait is also unfair or unexplained, but if they look at the situation from the outside or from the restaurant's perspective, they would understand why they need to follow the blue Toyota.

The truth of the matter is that your perceived wait time is always going to be longer than your actual wait time if you can't take a minute to focus on something other than yourself. We all want instant gratification, I get it. But in reality, we have to wait for some things. It takes time to prepare a meal. It takes time to experience a ride at a theme park that everyone else wants to go on. It takes time to ring up groceries. It takes patience to live in this world.

So next time you find yourself waiting, take a minute to remember the difference between perceived and actual wait times. Think about the eight aspects of waiting that affect your perceived wait. Do what you can to realize why you are waiting or keep yourself occupied in this wait. Don't be impatient. That's no way to live your life.

Cover Image Credit:

Aranxa Esteve

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5 Things You Should Know Before Using Poshmark

Here is my Poshmark experience from hell, and how we can all learn from it.

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Have you ever thought of buying or selling things on Poshmark? You may want to reconsider.

Maybe you are wanting to buy a designer bag for cheap, or sell some old clothes for a little extra cash. Whatever the reason, this app has serious issues that many people are unaware of.


Macklemore - Thrift Shop Thrift Shop (feat. Wanz) by Macklemore & Ryan Lewis, The Heist (2012)


1. Poshmark Takes Forever To Respond To Customer Service Issues, If At All.

Chances are high that if you are experiencing problems with Poshmark, everyone else is too.

Every time I tried contacting their customer service, I only received automated replies and no solutions. For a company that has made millions of dollars in sales commissions, you would think they would hire more customer service agents to help their users.

Go ahead and try emailing them, tweeting at them, or reaching them on Facebook. They will still give you a robotic response without actually fixing the problem.


Dog Gif on Imgur An inside look at Poshmark's customer service center.


2. Poshmark Takes Strict To The Extreme and In All Of The Wrong Ways.

When selling on Poshmark, one of my buyers asked me if I could sell her a sweater at a discount on Mercari. Mercari is an app that works the same way as Poshmark, except it takes a lower commission fee out of seller's earnings at 10% instead of Poshmark's 20%. After seeing that Mercari is noticeably better for sellers, I agreed to sell my sweater on there for free shipping.

Within two days, my account was permanently restricted. I was banned from creating listings or selling anything else on the app. I had numerous pending sales, and my buyers were concerned they would not receive their items. Poshmark is literally so money hungry, they had to ban my account for using their competition. I'm sure you can guess what happened when I emailed customer service... Nothing.

To add insult to injury, they also restricted all other accounts that were linked to my original one. Poshmark has a strict "one account per person" policy, which makes them big Nazi's about chain banning and deleting people. It doesn't even matter how much money you have made them or potentially will make them.


Dolores Umbridge From Harry Potter I think Dolores Umbridge secretly runs Poshmark. Imelda Staunton in Harry Potter and the Order of the Phoenix (2007)


3. Scamming Is Rampant On Poshmark.

Whether you are a buyer or a seller, there are many ways people can get scammed on Poshmark.

First of all, there is no rating system in place to separate legitimate users from scammers. On Mercari for example, buyers are able to rate sellers, and sellers are able to rate buyers out of five stars. On Poshmark, there is barely any user protection measures put in place at all.

Poshmark has a policy that items cannot be returned if they don't fit, but can be returned if the item was not as described. As a loophole, some buyers will purposely damage the item if it doesn't fit just so it can be refunded. It leaves the seller with no earnings, a damaged item, and a bad reputation. The worst part is that you can't even give them a bad rating, and Poshmark always sides with buyers over sellers.

If you are a buyer looking for authentic designer items, steer clear of Poshmark. Many sellers try to trick you into buying replica pieces for the full amount, so beware. Also realize that many Poshmark sellers aren't the most reliable, and may take a long time to actually ship out items. They might not even be active, so be sure to check the reviews left on their closet before buying from them.


4. Poshmark Is Full Of Creepers.

My weirdest Poshmark experience was also my first Poshmark experience. I sold a pair of pants to a buyer under the name of "Karen." It seemed pretty normal at first until I saw the name listed on Karen's shipping address was "Joseph." Luckily, I read an article on Business Insider by Hayley Peterson beforehand, which warned about creepy men trying to get the addresses of unsuspecting women on Poshmark for potentially sinister reasons.

I looked into Karen's previous purchases and saw she bought a lot of used lingerie! Not even kidding, I was horrified. I immediately changed the information on my return label to a male name with a different address from my own.


Hannibal Lector bought my jeans. Anthony Hopkins in The Silence of the Lambs (1991)


5. Poshmark is Outdated.

Poshmark is so outdated, they didn't even have a working website up until 2017. It's full of glitches, just like the app version. The FAQ isn't helpful most of the time, and there is no appeal system in place for people like me, who would like to reinstate their accounts.


Never Say No To Panda 2010 Egyptian commercial for Panda cheese by A. Dairy.


After everything I have been through, I don't see myself using Poshmark anymore. There are better alternatives out there, including Mercari, threadUP, Swap, Wish, Letgo, and more.

I encourage everyone reading this to please share it with your friends. Inform everyone about the dangers and issues associated with using Poshmark.

Cover Image Credit:

https://www.pexels.com/photo/woman-holding-card-while-operating-silver-laptop-919436/

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