I have tons of great Instagram Highlight ideas for you on how you can use Highlights to promote your business and personal page. If you’re not sure what Instagram Highlights are and how to create them for your profile, check out this article.
It covers everything you need to know so leave this article now, read it quickly – it’s short and sweet and get back here to know what to do next. Alright, so let’s get right to it! Here are my 14 ideas for Instagram Highlights which will help you educate your dream audience and drive more sales to your business.
1. Introduce Yourself | About Me
Instagram Highlight Ideas, Start by introducing yourself talk about who you are and what you do, and how you serve your community. This is a great highlight to expand on your bio, which is Obviously just an elevator pitch version for Instagram.
And while we’re on that subject, make sure to read this article to check if your bio is optimized to Perfection. So that you don’t lose potential followers.
2. Product Categorize
This one is super important I’ve seen thousands of business accounts on Instagram, where I had no idea what they actually sold or offered creating a product catalog might be a good way for you to utilize.
Instagram Highlight Ideas, especially when you’re a smaller brand if you have a handmade jewelry shop, for example, regularly hosts events or sells stationary.
3. Directory | Tables of Content
This one is great to keep track of your posts and make it super easy for your audience to find valuable content. For example, if you’re a food blogger and share recipes in your posts, it’s very easy to lose them in the Stream of content, especially if you’re posting regularly, which we all know, you should every time you share the post.
Should share it to your stories, using this little airplane icon and title it, then you can save it to your Instagram highlight to create a table of content of sorts.
4. IGTV Archive
If you don’t have 10,000 followers on IG yet. I feel you The biggest hurdle is of course not having access to the swipe-up feature, but there is a small consolation and that Instagram lets you add a link to your IGTV videos to your stories.
5. Link Directly
If you’re one of the ones who already made it to 10K first off Congratulations, boo, I’m proud of you because we all know it’s hard work.
Use it to your advantage and create a link directory in the highlights. Why? Well, the link in the bio with your CTA is effective, but it limits you a bit. You can create a link tree but including your links in your highlights again helps you expand a bit more, make it nice and branded, and having another place where you can send people to doesn’t hurt right?
