As we all already know the Grammys are nearby and the list of nominees has already come out. The question is who will win in which category. Most of us have already heard that Beyonce and Adele are going head to head in Album of the Year, Record of the Year as well as Song of the Year. I love both singers making it even harder to chose a side. This year the 59th annual Grammy Awards will be taking place on February 12.
For new artist category we have Chance the rapper, the year's most wildly successful pop/dance breakout which was The Chainsmokers, and two female country singers Maren Morris and Kelsea Ballerini. Competing against Album of the Year happen to be filled with the four best selling albums releases: Beyoncé, Adele, Drake and Justin Bieber.
Not everyone in the Grammy watching world immediately took to the idea of a roster so thoroughly dominated by artists who fall under an urban music banner, but "it's a reflection of what's being created" says Recording Academy president/ CEO Neil Portnow. "There's certainly no question that hip-hop and R&B have grown in scope and scale and are the mainstream not only in America but worldwide. And in the rock world, it would seem as if there has perhaps been less innovation, genre- bending and collaboration."
Chris Anokute, a senior VP at Eric Records who has worked with artists Katy Perry and Iggy Azalea, knows some of his industry peers are alarmed by the "urban" takeover but couldn't be more thrilled himself. "It's a great representation of what's going on in America and what people want to listen to. And if 40 percent of the new artist nominations are hip-hop and another 40 percent are country? Yeah, I think that's America. And if you think this is the new reality, give us another five years, when the millennial and Generation 1-- the kids who didn't grow up seeing genre or color -- start taking over".