This week, Manchester band The 1975 came out with the music video for their synth pop ballad "Somebody Else" off of the band's second studio album "I like it when you sleep for you are so beautiful and yet so unaware of it." For fans who have followed the band, or have seen the previous music videos, this one continues the story set down by the previous release for "Change of Heart."

In "Change of Heart," a break up song, the band's frontman Matty Healy plays a clown in a romantic dance, and other exchanges, with another clown. That video is itself a commentary and answer to the band's music video for "Robbers" from the previous album-- mirroring certain scenes, such as one of Healy playfully pretending to shoot something with a gun, making "Change of Heart" the mocking remake as clown Healy and his counterpart inevitably part ways. The "Somebody Else" video starts out in a black and white dressing room, with an image of Healy sitting slumped on a couch in the foreground while clown Healy from the "Change of Heart" video enters from a door in the upper left corner. If you look carefully, along the back wall there is a framed picture of what appears to be a shot from "Robbers," again connecting the video back to its predecessors, and white rabbits like the ones in "Change of Heart" are drawn along the side wall. Healy washes his face, changes his clothes, sits beside his double, and eventually leaves the dressing room all while a laugh track plays intermittently. Before leaving the dressing room, Healy looks into the mirror beside it, and into the camera.

After leaving the dressing room, "Somebody Else" becomes a color video. This transition seems to mark a transition and departure from the story of The 1975 that the band's music videos have been following, as well as the character Healy plays, into a civilian life. It's no longer a neat and tidy love story and becomes more noir, while the rest of the video follows Healy through a less glamorous, less choreographed video than the series of events in "Change of Heart." In the end, Healy finds himself juxtaposed with only himself where throughout the majority of the video he had been juxtaposed with other people. After first watching, it's a bit disorienting and confusing. But the theme of the video towards the end seems to be that what maybe have once been an externally focused experience becomes an internally focused one, and Healy has to face himself as critic, lover and attacker. There's hints of isolation, as well as self-obsession, and the song about "picturing your body with somebody else" becomes more about the self, and less about the other.

The "Somebody Else" video is a slight deviance from the videos of the band's new album, but it's a welcome one. The genius of the album is given multiple dimensions by the visual components that don't just examine the dynamics between people in a relationship, but also the relationship with oneself. The video comes to us as the band is actively touring the world with their second album, announcing the upcoming UK arena tour set for December, and as they continue to infatuate and impress.