Gaining and loosing followers is an art in the marketing world. This can help improve your brand image, brand name and brand equity while creating a return on consumer investment. When coming to access your new, old and unknown followers here are…
Capture the image and the message.
To create buzz and hype about a new product, service, event the image and message must run parallel with each other and the company. For example, If you are advertising for a dance event you wouldn't post a photo of a chicken wing and would not write a message stating “BUY ONE GET ONE CHICKEN WING, GET THEM WHILE THEY’RE HOT!” Instead you would probably post video of people having a good time, while stating all the information about the event and venue.
2. Share at the perfect time.
It is true, timing is everything. Research has been released on the best times of where and when to share. For Facebook the best times to share and post are 1–4 p.m. late into the week and on weekends, The best times to chirp on Twitter are 12–3 p.m., with a higher engagement rate at 5 p.m through the work week and sometimes weekends. For LinkedIn you want to hit the grind stone at 7:30-8:30 a.m and midweek posting is shows popularity from 5–6 p.m. For Pinterest the most ideal times to post are Saturdays and later in the evening. These times show the most traffic and responsiveness from users. If you where posting a job listing on Linkedin the best time to post would be in the morning, giving the post a long lifecycle to circulate through people news feeds.
3. Share on the best platform for you message and media.
Finding a target marketing and making your brand image, name and equity come to life on the proper platform is key to success. For instance; Let’s take Tina, an upper-middle class married woman with two children. Her homies include baking, cooking, arts and crafts, camping and spending time with her kids. If you business was selling a recipe cook book, your ideal platform to reach Tina would be Pinterest. Seeing as Pinterest gets most of its action on Saturday and evenings when men and women are home from work and enjoying their home lifestyle.
4. Make it easily accessible.
In a world where applications that take us to a direct forum are commonly used, no one wants the run around of going through multiple links to find the message, image or news your firm is attempting to deliver. Make it simple, clear and concise.
5. Action-Gate.
Instead of just getting likes and shares, create demand! Have consumers create their own posts about your topics and drive others to view your work. Create action, not just a like.
6. Offer promising prizes.
A share and a like are great free forms of advertisement. Turning this into a contest or a drawing could spark buzz and acceptance into the target markets the firm is reaching for.
7. Acknowledge the likes and shares.
Once, a like and share have happened, embrace them, comment, like and write back. This shows that the message has been reached and that the person who wrote the message holds more meaning then just simple text.
8. Reciprocate the likes and shares.
If someone took the time to encourage and share your posts, return the favor so there is reciprocity. This shows that there is interest coming from both sides of the table.
9. Reach new heights with partners.
Co-Advertising is important to a social media platform because it shows interest in other like groups, companies, causes and events. Having other partners on your social media can enhance your follower base and discover hidden niches or problems. Thus creating an even relationship that gives way to faster information and stronger follower responses.
10. Have patience.
As the great saying goes “Rome was not built in a day.”, Followers, reviewers and buzz take time to grow and scale. Take them from introduction to growth, into maturity and create reason for commitment and return.
Incorporating these ten ways into your social media forum is sure to make a splash!
