10 Things You Didn’t Know About 'Rent The Runway' | The Odyssey Online
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10 Things You Didn’t Know About 'Rent The Runway'

Shopping that is both stylish and smart

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10 Things You Didn’t Know About 'Rent The Runway'
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Racks on racks on racks of clothes and accessories from top brands for a flat monthly price? That sounds like heaven on Earth, right? Right.

Except these golden gates are opening for you at the touch of a button. Rent the Runway is a seamless, user-friendly, trendy and affordable way of mixing up your closet with top-dollar clothing. Not ready to rent just yet?

Check out these 10 style-savvy tips on why you should decide to shop with RTR.

1. Rent the Runway is a logistics and technology company that offers women a closet in the cloud.

By renting designer apparel and accessories they are bringing back the fun of getting dressed and combating the problem of “a closet full of clothes with nothing to wear.”

2. There are 3 different ways to rent: Reserve, Unlimited and Update.

Reserve is perfect for special events and occasions. Rentals are reserved for 4 to 8 days and returned after the event. With Unlimited, women access a designer closet each month by renting designer pieces on a rotation. Update is their newest format and offers the ability to refresh one’s wardrobe by renting 4 pieces a month and swapping them out at the end of each month.

3. Renting for special events is so easy!

Simply browse the website, select a rental date, choose one size and one complimentary size, wear the outfit to the event, and return the day after. There is no need to stress over sizing because the website boasts countless reviews, insider tips and ways to have a backup plan just in case.

4. Every piece rented from Rent the Runway gets taken back to their “Dream Fulfillment Center” for inspection and dry cleaning after every rental so dozens of women can enjoy renting the same piece.

5. Rent the Runway has over 8 million members and counting.

6. The founders are entrepreneurs who give back to other women entrepreneurs.

In 2015, founders Jennifer Hymen and Jennifer Fleiss started the Rent the Runway Foundation to support female entrepreneurs throughout the U.S. in scaling their businesses.

7. When Rent the Runway was founded in 2009, Instagram hadn’t even been invented.

Now @renttherunway has 163k + followers on Instagram.

8. RTR just launched their first paid advertisements in the New York subway system and with a TV commercial.

This campaign is challenging women to think about what they would do with their closets once they have access to the “closet in the cloud.”

9. Rent the Runway isn’t just online anymore.

With storefronts in NYC, Chicago, San Francisco, Washington D.C. and Topanga, women can visit the stores, try on clothing, and rent that same day or reserve the perfect size for their special event.

10. Rent the Runway just revamped their college ambassadors program this fall.

Over 50 women are on college campuses all around the United States to help their peers discover the ease and fun of renting.

For more information, contact Robin Ehrlich, your University of Georgia RTR Rep @rehrlich9 or robinehrlich@uga.edu

Use: RTR2A3567 for 20% off if you’re an existing member or click http://bit.ly/RTRRepRobin for $30 off your first rental

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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