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I Miss The Real YouTube Community

De-monetization is ruining the industry.

Carla J. Viera

Apr 16, 2019

The Narrative

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In April of 2017, YouTube changed. According to video game and internet culture website Polygon, "if creators can't monetize their videos, it becomes increasingly more difficult to earn a living from making videos full-time."

Google and YouTube are both working hand-in-hand to attempt to advertise on YouTube to compete with cable TV. Something else that caused the "adpocolypse" is that ads on YouTube videos were more random, which allowed inappropriate ads to be placed on any videos. When multiple top companies threatened to remove their ads from YouTube, the website began to use more careful algorithms to choose what ads went to certain creators.

It benefits only the corporations without allowing YouTubers to work as they've been working for over 10 years. For someone like PewDiePie, the demonetization has been difficult. What once started out as a channel to upload gameplay on, has turned into PewDiePie standing in front of his camera and talking about pop culture and memes. It hasn't been the same.

PewDiePie has openly addressed his disdain about the demonetization on his channel. His refusal to use ads on his videos limited the amount of revenue his millions of video views generated. He has three games out now and is censoring his videos to attempt to receive some sort of pay. Even so, however, PewDiePie has had to re-upload various videos due to copyright or ad issues.

In one of his videos, PewDiePie explains that the demonetization happened without prior notice to creators. He also shows that he is extremely angry by the new rules because of the majority of his videos not being "family friendly."

"I don't know why YouTube treats everyone on YouTube like they're a f*****g child," PewDiePie says in his video "UNMONETIZED." "I'll be fine, but there's a ton of other channels, smaller channels, whose livelihood depends on this and you just go ahead and add this without telling anyone."

YouTube used to be a fun and inclusive community. I do believe YouTube should prevent malicious content when it comes to ads, but I don't believe they have a right to censor and silence creators. There's a difference between preventing hurtful ads from getting to audiences and preventing creators at doing what they do best; creating content for us to enjoy.

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I Miss The Real YouTube Community

De-monetization is ruining the industry.

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The Best Lines from the Fab Four

And in the end, the love you take is equal to the love you make

The sun is up, the sky is blue, it's beautiful and so are you

Love is old, love is new, love is all, love is you

There's nowhere you can be that isn't where you're meant to be

Life is very short, and there's no time for fussing and fighting, my friend

He say, "I know you, you know me", One thing I can tell you is you got to be free

Oh please, say to me, You'll let me be your man. And please say to me, You'll let me hold your hand

It was twenty years ago today, Sgt. Pepper taught the band to play. They've been going in and out of style, but they're guaranteed to raise a smile

Living is easy with eyes closed, misunderstanding all you see

Can you hear me? When it rains and shine, it's just a state of mind

Little darling, it's been long cold lonely winter. Little darling, it feels like years since it' s been here. Here comes the sun, Here comes the sun, and I say it's alright

We danced through the night and we held each other tight, and before too long I fell in love with her. Now, I'll never dance with another when I saw her standing there

I love you, I love you, I love you, that's all I want to say

You say you want a revolution. Well you know, we all want to change the world

All the lonely people, where do they all come from. All the lonely people, where do they all belong

Oh, I get by with a little help from my friends

Hey Jude, don't make it bad. Take a sad song and make it better

Yesterday, all my troubles seemed so far away. Now it looks as though they're here to stay. Oh, I believe in yesterday

And when the brokenhearted people, living in the world agree, there will be an answer, let it be.

And anytime you feel the pain, Hey Jude, refrain. Don't carry the world upon your shoulders

I'll give you all I got to give if you say you'll love me too. I may not have a lot to give but what I got I'll give to you. I don't care too much for money. Money can't buy me love

All you need is love, love is all you need

Whisper words of wisdom, let it be

Blackbird singing in the dead of night, Take these broken wings and learn to fly. All your life, You were only waiting for this moment to arise

Though I know I'll never lose affection, for people and things that went before. I know I'll often stop and think about them. In my life, I love you more

Obviously the best superpower.

There have been many lessons learned.

1. The importance of traditions.

2. How to be thankful for family and friends.

3. How to give back.

4. What the word "community" really means.

5. That it isn't about the destination, but the journey.

6. The consequences of making bad choices.

7. To trust people, until you have a reason not to.

8. To be welcoming and accepting of everyone.

9. How to be my own, individual person.

10. How to work for what I want.

11. How to be great at giving directions.

12. How to be humble.

13. To be well-rounded.

14. How to be great at conflict resolution.

15. The beauty of getting outside and exploring.

16. To be prepared for anything.

17. That you don't always have to do it alone.

18. How to be creative.

19. To brush off gossip.

I have never been so thankful to know you.

Dealing with the inevitable realities of college life.

Don't freak out

Email the professor

Attend the first class

Keep attending class

Have a backup plan

Remember that everything works out at the end

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