How To Raise Money For Dance Marathon
Start writing a post
Content Inspiration

How To Write Content To Help Raise Money For Your Dance Marathon

A modern solution to your 2020 fundraising woes.

18266
How To Write Content To Help Raise Money For Your Dance Marathon
background image credit: Tim Schoon

Every year, student-run philanthropies known as dance marathons raise money for children's hospitals across the country. In 2019 alone, Children's Miracle Network reported over $44 million raised across their network of dance marathons, and this doesn't even include some programs like Penn State University's THON which is currently the largest student-run philanthropy in the country.

Well, if you yourself are a participant in a dance marathon program currently, you know how tough COVID-19 has made your efforts. Not only have in-person events been largely canceled, eliminating everything from canning in public places to entire dance marathons, but the moral dilemma of taking attention from any other worthy cause is very real. We want to help.

Whether you realize it or not, all forms of fundraising for your event amount to "marketing" your cause, or more specifically, your online donation page. We want to recommend a new way to market that better accounts for 2020's struggles: content marketing. It's hard to blast an explicit ask constantly of "donate to me here" or "if you donate, I'll do this" on social. Instead, you could write a funny, or interesting, or even heartfelt article that thoughtfully weaves an ask into the end. This implicit ask for a donation is more likely to succeed because the reader has already committed to your content.

TLDR: People are probably overwhelmed with causes right now and numb to traditional ways of being solicited. Trying writing an article (or weekly posts) that diversify the ways people can find your donation page.

HOW TO:

Pick one of the prompts below (or come up with your own) to write an article that entertains a reader while still hyping your program or experience. At the bottom of your article, create a line break and link to your online donation page using the following example language:

I'm participating in [your dance marathon program] this year. We understand 2020 has left many in need, and encourage you to find those causes you feel called to support. If you would like to support our cause of [hospital or entity receiving your funds], please go here to donate: <your donation page URL>

If you don't have an Odyssey account, before doing anything else, CREATE ONE one here.

Once you have your Odyssey account all set up, use one of these headline templates to create dance marathon content that is sure to win:

1. XX Things Every [DM Program]-er Knows to be True

Example: 12 Things Every IUDM-er Knows To Be True

2. I Asked XX [DM Program] Participants Why They're Dancing and [What they said]

Example: I Asked 20 PSUDM-er Why They're Dancing This Year, And They Want To Make The World A Better Place

3. I'm a [Affiliation type] and I Dance Because [Compelling Statement]

Example: I'm The Daughter Of A Cancer Survivor, And I Do Dance Marathons To Make Sure Others Survive, Too

4. XX Reasons Why You Should Participate In Dance Marathon

5. XX Tips To Help You Survive Dance Marathon

Examples:

Some creators have been using Odyssey to elevate their dance marathons for years. Here are some existing examples:

What $2.2 Million Can Buy Thanks To Dance Marathon At FSU

It Was Better When I Didn't Know My Purpose And Was Unaware Of Dance Marathon At FSU

11 Things You Need To Know About Dance Marathon At FSU

Thank You Penn State THON

Report this Content
Featured

5 Cakes You Need to Try This Winter

Spending the winter trying different cakes can be a great way to combat seasonal depression. Lift the spirits of your entire family by trying these five cakes.

15689
Try This Winter

The winter can be a dull time spent indoors with very little change. But, it doesn't have to be that way. There are plenty of ways to spice up your daily routine, and dessert is one of them.

Keep Reading... Show less
Featured

5 Reasons to Consider a Career as a Defense Lawyer

Lawyers are supposed to be unbiased. Lawyers are trained to look at both sides of an issue and give equal weight to each side. It is meant to be their mantra, "My client is innocent until proven guilty."

92021
Career as a Defense Lawyer

Lawyers are supposed to be unbiased. Lawyers are trained to look at both sides of an issue and give equal weight to each side. It is meant to be their mantra, "My client is innocent until proven guilty." But if you're thinking about becoming a defense attorney, it's not this pretty simple. Defense lawyers argue that their clients are innocent because they don't want their actions to seem suspect in any way. They essentially say for the sake of the argument itself. If you're trying to decide whether or not becoming a defense attorney is something you would like to do, here are five reasons why it's worth considering:

Keep Reading... Show less
Featured

What Everyone Should Know About Online Degrees

Nowadays, many working adults, high school graduates, and retired lifelong learners are choosing to advance their careers, lives, and personal knowledge by completing school at home.

194403
Online Degrees

The rising popularity of online college and graduate school degrees has completely changed the face of education and student life. It's no longer necessary to pack up all your belongings and head off to a distant locale in order to earn a diploma. Nowadays, many working adults, high school graduates, and retired lifelong learners are choosing to advance their careers, lives, and personal knowledge by completing school at home.

Keep Reading... Show less
Featured

What I am thankful for

I am saying one thing that I am thankful each day for until Thanksgiving. You try it to it will bring you joy.

146474
It's Thanksgiving time
Element5 Digital

November 1st, I am thankful for God and Jesus. I put my faith in them, they protect and help me through the happy and the sad in life. I could not imagine a world without them.

Keep Reading... Show less
Featured

Chatting with the Iron Boy Himself Arthur Bozikas

Arthur Bozikas has penned a memoir that is heart-breaking and gutsy, as well as being full of hope and gratitude. This book is guaranteed to lift up readers and have them believing in the resilience and transcendence of the human spirit, making it a must read for years to come.

94505
Arthur Bozikas

Arthur Bozikas has penned a memoir that is heart-breaking and gutsy, as well as being full of hope and gratitude. This book is guaranteed to lift up readers and have them believing in the resilience and transcendence of the human spirit, making it a must read for years to come.

Keep Reading... Show less
Facebook Comments