As I’m sure you already understand, SEO is a vital part of growing your online presence and increasing brand awareness in the digital space. If you don’t already have a blog on your website or you’re not optimising it for SEO, you are missing out on a huge global and valuable audience that would enjoy your content.
What is SEO?
SEO is the process of optimising your website to be found online in search engines, increasing your visibility online to allow your audience to find your business and products/services easily.
Why Should I Have a Blog?
Google and other search engines use ranking factors to figure out what results come up for each search query. It also decides how to rank those results. Blogging can help you optimise your site for important Google ranking factors and it’s important for SEO for a variety of reasons, especially if you are an international brand.
You Can Target More Keywords
As you’re able to cover in-depth topics by writing articles, you will be able to target a wider range of keywords that you’re not able to target within the main pages of your website or landing pages.
If you’re writing about popular topics, then it’s likely there are already blogs with high authority targeting the same keywords. If this is the case, you can choose to focus on long-tail keywords that are easier to rank for.
Expertise, Authority & Trustworthiness
Another important ranking factor of Google is Expertise, Authority & Trustworthiness (E-A-T). Page quality plays a significant role in where a page ranks in the search results and Google uses the E-A-T guidelines to determine what content is high-quality, rewarding that content by ranking it higher in Google Search.
Opportunities for Internal Linking
You’ll discover more opportunities to add internal links which help the SEO of your website. You’re able to strategically use anchor text to help Google understand what the page you’re linking to is about, reinforcing the connection to your target keywords and how it’s viewed by the algorithm.
Opportunities for Natural Backlinks
An important ranking factor on Google is backlinks, you need high-quality backlinks in order to increase your domain authority and rank highly in the search engines. Writing informative blog articles will increase your chances of others linking back to your post. It will also be beneficial if you create a link-building campaign in the future as you will have articles that are relevant to the topics, especially if you’re creating content that can target several countries.
Keeps Your Website Fresh & Updated
Fresh content is important as Google likes when websites are updated frequently with new high-quality content. This isn’t to be confused with the thought that fresh content will give you higher indexing, as this might not be the case. However, when search engines crawl your website more often, there’s the opportunity to improve rankings based on the content you have already created.
Conclusion
As you have learnt, it’s important to have a blog for many reasons, the main being that it improves your SEO and can make your website more discoverable and rank higher in Google Search. This is especially important if you are targeting a global audience as you’ll need to create more content in comparison to if you were targeting one specific country. If you need help with creating and implementing an international SEO strategy, it can be beneficial to use a digital marketing agency such as GA Agency which has the required expertise and knowledge needed.
