First, it's important to understand that the site is not a magic wand that will solve all your problems, immediately bring thousands of new customers and automatically deal with competitors. It solves a limited number of business tasks and can become an additional or main source of customer acquisition. Or maybe not. It depends on many factors: starting with the prices of your goods and services and ending with the quality of the site itself.
We will consider the "ideal" situation in which the product is competitive and the site is made by professional web design and development companies in Bangalore. and meets the modern requirements of web development . In this case, it will help to solve the following problems.
Customer acquisition
The site helps companies find new customers on the Internet. First, it collects traffic from user queries with the name of your company. If someone has heard about your company somewhere and wants to learn more about it, most likely, he will try to find you in Google. If you have a website, a person will immediately get to it, read information about you and, possibly, decide to cooperate with you. And if at the search stage he does not find any information about you on the network, a scenario is likely in which he will go to competitors who have a website.
Secondly, having a site, you can promote it on the Internet. We'll talk about online marketing below, but it's important to understand that having a website opens up great opportunities for promotion on the web: SEO, contextual advertising, buying links, etc. All this brings new customers, and with them - profit.
Marketing
The site allows businesses to use dozens of Internet marketing tools: from targeted advertising to email newsletters. On the Internet it is more convenient, simpler and more effective to conduct marketing events: promotions, discounts, advertising campaigns, etc. It is also easier to analyze the results: it's more convenient to monitor the statistics of visits, the number of orders, online purchases and other indicators on the Internet.
Work with the audience
A successful business in the 21st century maintains contact with its audience, speaks its language and builds trusting, friendly relations.
Informing
A new product appeared, launched a holiday campaign, expanded the scope of work, started accepting payments by credit card, changed the price? Be sure to tell customers about this, and the site here will be indispensable. Calling each customer or partner is long and resource intensive. Therefore, it is better to post this information on the Internet, where they themselves can see it.
Saving
The site should be considered not as yet another line of expenses, but as an opportunity for business to reduce these costs in the future. You can save on staff and premises.
Why spend money on salaries for sales managers who close standard deals, if you can automate this process by reducing staff? Leave 2-3 managers to handle complex, problematic and individual orders, and let the site cope with the flow.
Also, the site will allow the company to save on rental space: retail stores and offices for meeting with customers. You can sell goods and tell all the information about the product on the Internet.
Image creation
A site is the face of an online business. It conveys the mood, mission and basic principles of the company. Previously, the media used to create the image and promote the brand: television, newspapers and radio. Now it has long faded into the background, and the image of the company is primarily indicated by its positioning on the network.
Using the site, a business will be able to show the expertise and professionalism of its employees, product quality, focus on its advantages, and competently work out the negative.
Service
The site allows businesses to reach a high level of service. For example, in a good online store, a buyer can look at a detailed description of a product, download instructions for it, choose a color and size, a payment and delivery method, and receive personalized recommendations. He does not have to wait until the retail store opens, until the seller finishes drinking tea and serves it - first-class service is available at any tim
