4/20/20 Goes Up in Smoke
Start writing a post
Lifestyle

Puff, Puff, Wave: It's An Odd Holiday In The Cannabis World

Anticipated for years, 420 in 2020 is going to turn out much different than has been expected.

1012
Signs in front of Green Lady West in Olympia West about online ordering and corona virus

For years leading up to the year 2020, people who enjoy cannabis (marijuana, ganja, herb, pot, weed, pakalolo, mary jane...) have been sharing memes and jokes about how "in 2020 it will be 420 a whole month." This last week, Washington officials seem to have sent out a memo suggesting just that: Sales for the cannabis holiday should be stretched out to avoid social crowding.

If you don't know why 4/20 has been designated as a special time and date for cannabis enthusiasts, check out one of these detailed articles by Olivia Waxman for Time or Ryan Grim's piece for Huffington Post. They agree the term "420" to represent cannabis consumption was originated in Marin County in the early 1970s and has proliferated internationally since.

Social distancing is a term that causes many people to want to light up more than they could have ever possibly imagined before the year 2020, but once they spark that bowl of cannabis, enthusiasts are not passing the pipe.

On April 10, 2020, Chief Justin Nordhorn, from the Enforcement and Education Division of Washington State Liquor and Cannabis Board sent a memo to cannabis licensees and stakeholders outlining measures the agency wanted to make certain were implemented in consideration of the impending holiday.

The memo outlines, "We are counting on you to ensure your store is not a place where people are congregating. That may mean reconsidering sales or promotions you have run in previous years. If you must run promotions, consider offering them across the entire week or month to minimize a rush on a single day that could compromise social distancing measures," possibly continuing the hope for cannabis users that it was still 420 all month long.

The memo goes on to remind establishments of the current laws as well as the guidelines for running an essential business in the midst of COVID19 social distancing measures, including:

Ideas for things to avoid

- Any advertising encouraging 4-20 event participation at your location

- Discounts for product only available on 4-20-20

- Using outdoor advertising to draw large volumes of customers to shop on a specific day

- Vendor days and events where large groups could congregate

- Extra activities such as hiring food trucks and bands

- Tailor advertising to accommodate for physical distancing, such as advertising occupancy limitations or staggered pickup times

- Advertising sales distributed over the entire month of April

- Enacting policies promoting a safe environment to shop, (i.e. commitment to maintaining social distancing by marking six-foot increments on flooring inside and outside of the store and allowance for curbside pickup).

General compliance reminders

- Avoid any cannabis advertising which might be especially appealing to minors. This would include the use of bunny rabbits, colorful candies, Easter eggs, children playing, etc.

- Do not use mascots, costumed characters, or sign spinners outside of your premises

- Do not engage in any giveaways, including free food or beverages

- Avoid selling unauthorized merchandise other than allowed by law

- Do not use coupons or bring-this-to-get-that type promotions

- Do not allow consumption of cannabis upon the licensed premises

- Do not host or promote "smoke friendly" events. The opening or consumption of cannabis is only allowed in private areas, outside of public view. If your event is advertised, and/or charges a fee to attend, and/or is held in a public place, it is likely not a private event.

COVID-19 reminders

All gatherings, including family and private ones, regardless of the number of people involved, are not allowed at this time per Governor's Proclamations 20 – 25 and 20 – 25.1.

Regardless of these restrictions, cannabis businesses in Washington, as well as many other states where cannabis recognized as a critically necessary medication, continue to operate during the social distancing restrictions as the essential businesses they are and have always been.

2020 may be the year that single-handedly took down the circle, or, perhaps, turned it virtual. Each person in their own homes, on their own personal devices, imbibing their favorite cannabis preparation in whatever way they choose. Some sharing via their favorite social media with friends, others sharing via video chat on a phone, still more cranking up the music and drifting out the national and international news.

Happy 420. Puff Puff Wave


Report this Content
Robert Bye on Unsplash

I live by New York City and I am so excited for all of the summer adventures.

Keep Reading... Show less
Featured

The invention of photography

The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.

171648

The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.

Keep Reading... Show less
Health and Wellness

Exposing Kids To Nature Is The Best Way To Get Their Creative Juices Flowing

Constantly introducing young children to the magical works of nature will further increase the willingness to engage in playful activities as well as broaden their interactions with their peers

1630564

Whenever you are feeling low and anxious, just simply GO OUTSIDE and embrace nature! According to a new research study published in Frontiers in Psychology, being connected to nature and physically touching animals and flowers enable children to be happier and altruistic in nature. Not only does nature exert a bountiful force on adults, but it also serves as a therapeutic antidote to children, especially during their developmental years.

Keep Reading... Show less
Health and Wellness

5 Simple Ways To Give Yourself Grace, Especially When Life Gets Hard

Grace begins with a simple awareness of who we are and who we are becoming.

1020854
Photo by Brooke Cagle on Unsplash

If there's one thing I'm absolutely terrible at, it's giving myself grace. I'm easily my own worst critic in almost everything that I do. I'm a raging perfectionist, and I have unrealistic expectations for myself at times. I can remember simple errors I made years ago, and I still hold on to them. The biggest thing I'm trying to work on is giving myself grace. I've realized that when I don't give myself grace, I miss out on being human. Even more so, I've realized that in order to give grace to others, I need to learn how to give grace to myself, too. So often, we let perfection dominate our lives without even realizing it. I've decided to change that in my own life, and I hope you'll consider doing that, too. Grace begins with a simple awareness of who we are and who we're becoming. As you read through these five affirmations and ways to give yourself grace, I hope you'll take them in. Read them. Write them down. Think about them. Most of all, I hope you'll use them to encourage yourself and realize that you are never alone and you always have the power to change your story.

Keep Reading... Show less
Entertainment

Breaking Down The Beginning, Middle, And End of Netflix's Newest 'To All The Boys' Movie

Noah Centineo and Lana Condor are back with the third and final installment of the "To All The Boys I've Loved Before" series

928868
Netflix

Were all teenagers and twenty-somethings bingeing the latest "To All The Boys: Always and Forever" last night with all of their friends on their basement TV? Nope? Just me? Oh, how I doubt that.

I have been excited for this movie ever since I saw the NYC skyline in the trailer that was released earlier this year. I'm a sucker for any movie or TV show that takes place in the Big Apple.

Keep Reading... Show less
Lifestyle

4 Ways To Own Your Story, Because Every Bit Of It Is Worth Celebrating

I hope that you don't let your current chapter stop you from pursuing the rest of your story.

606549
Photo by Manny Moreno on Unsplash

Every single one of us has a story.

I don't say that to be cliché. I don't say that to give you a false sense of encouragement. I say that to be honest. I say that to be real.

Keep Reading... Show less
Politics and Activism

How Young Feminists Can Understand And Subvert The Internalized Male Gaze

Women's self-commodification, applied through oppression and permission, is an elusive yet sexist characteristic of a laissez-faire society, where women solely exist to be consumed. (P.S. justice for Megan Fox)

389818
Paramount Pictures

Within various theories of social science and visual media, academics present the male gaze as a nebulous idea during their headache-inducing meta-discussions. However, the internalized male gaze is a reality, which is present to most people who identify as women. As we mature, we experience realizations of the perpetual male gaze.

Keep Reading... Show less
Lifestyle

It's Important To Remind Yourself To Be Open-Minded And Embrace All Life Has To Offer

Why should you be open-minded when it is so easy to be close-minded?

502768

Open-mindedness. It is something we all need a reminder of some days. Whether it's in regards to politics, religion, everyday life, or rarities in life, it is crucial to be open-minded. I want to encourage everyone to look at something with an unbiased and unfazed point of view. I oftentimes struggle with this myself.

Keep Reading... Show less
Facebook Comments