It is not a secret that apart from the quality of the product, every company simply has to stand out in the marketing and video content they provide. It does not matter what your field is. Finance to knitting, any sphere is obliged to grasp the attention of their current and potential customers providing a clear message they have to share. Probably the best way to communicate with your audience is through video content.

Nowadays, people no longer want to spend their time browsing a lot to find the info that they need. The attention span lasts for less than 10 seconds. The information is expected immediately, and those who can provide it with the corresponding speed are going to survive. Videos, apart from all other benefits they carry, do the best job giving a lot of content in a short period of time.

If searching for the needed product or guidance one finds your prompt and up to the point video, chances are, this person is going to visit your website looking for other stuff too, which will also influence the length of the sales cycle: Practice shows, that websites that make it easy to understand the info, make it easy to make a decision on what is needed to buy, and then, of course, make it even easier to make a purchase.

Below we will talk more about the types of videos you could possibly use in your marketing campaign:

How-to video

The name speaks for itself: This kind of videos is meant to walk the audience through all the steps of how to set or use your product and explains all the details they need to know. If your instructions are easy and intuitive, trust us, it is still better to explain and show. On the other side, if your guidelines are complicated, it is a must to have an easily-accessible video visualizing all the steps in a fun and colorful manner. If the user does not know "how to", it may almost inevitably lead to bad reviews and other kinds of unpleasant consequences.

In case your target audience is already familiar with your type of product, it is still better to engage them by showing some unobvious tricks or details. For new users, it is best to go through the essentials and show all the basic stuff. Keep in mind that such videos are also a great way to communicate your vision and company goals. This way, after watching a short video, both users and potential users join your corporate culture and think of you as something bigger than just a product.

Brand video

Powerful and beautiful, this one is about your company. Here you can tell your story, show your whys, philosophy, and principles. It will include feedback from your clients and employees, their personal stories, and reasons to be with you. This kind of content will show your strong and positive sides letting go of any misconceptions or rumors out there. This is your story. To tell it professionally, as our favorite video production company in Miami does, your video has to include these steps:

Step 1: It has to be personal. Make sure the viewer will connect and want to become a part of your vision. Meaningful stories, details, and funny moments will help you with it.

Step 2: Show your strongest sides. Is your product the best on market? The healthiest? Have you been making people happy for the past 50 years and know exactly how to do it? Does your recipe have a story people would be thrilled to know? Maybe you have the most innovative technology that will change this world forever. These are the things your customer has to know by heart.

Step 3: Keep it brief. Your story is worth telling, but you have to respect timing. The whole thing has to be under 2 minutes for anyone to have the desire to click play.

To sum up, there are so many ways to connect with your audience! Making a brief, informative and engaging video is a powerful way to show customers what your business is about and to make them want to stay with you. Make sure to use this tool to show the world your best sides.