Social media has been changing the world and the way that we communicate with one another for years. Most recently, there has been a paradigm shift in the way that Generation Z has been talking and meeting new people, particularly using mobile devices and apps.

From swiping left and right, live streaming, daily posts and so much more, people are meeting new people and keeping in touch with friends worldwide. Many people are beginning using video-based chat apps instead of texting apps because of the face to face interactions they can have with one another.

Despite social media being such a prevalent factor in our daily lives, it can become difficult to genuinely connect with new people through the internet. Apps such as Monkey have been used by teens and more recently, HOLLA has been increasing amongst college-aged students and individuals.

The short description of these apps would be a cross between FaceTime, Snapchat and “chat-roulette without the pervs.” Sounds funny, right? I have found that so many people are making relationships and new friends through video-based social media apps more and more on my own campus at USC.

The app has several different features including face filters and location filters so that you can talk to people in a common area near you. It is no surprise that our generation has become digitally dependent on technology to brand themselves through sharing content, to not only make friends but to work with companies as well.

Recently, I was on HOLLA experimenting with the app and talking to a bunch of random people, but having extremely funny conversations. After about five different conversations, I happened to come across someone from the UK who also represents HOLLA at their University. This goes to show how connections can be easily made and friendships can be born locally and globally.

While using video apps such as the ones listed above has been unfamiliar for many, there has been a growing popularity amongst Generation Z, Millennials and previous generations.

Download HOLLA on the App Store or Google Play store, using the code and follow HOLLA here for more updates ☎️✨!

https://www.instagram.com/holla.world/