In the nineties, music videos were as big as ever and music in general was arguably at its best. One of the most impressive things about the musical landscape was there was room for everybody. If you were into dance, alternative rock, R&B, country, or hip-hop, it all had a place at the top of the charts.
The videos from that decade also reflected that diversity. Here are the top five music videos which defined the nineties.
5. Spice Girls - "Wannabe"
By the end of 1997, the Spice Girls were taking over the world. Victoria, Emma, Mel C, Geri, and Mel B began their reign with this song. "Wannabe" was a catchy pop tune that defied conventions of the time. It also featured a memorable video which was edited to make it look like it was shot in one take.
4. Nirvana - "Smells Like Teen Spirit"
Kurt Cobain died tragically and as a result, left behind a short-lived yet memorable musical legacy. This was the breakout hit that put Nirvana on the map. The iconic video would even be parodied by "Weird Al" Yankovic. This was the moment that put grunge on the map and paved the way for many bands that followed.
3. TLC - "Waterfalls"
While the special effects in this video are dated by today's standards, in the nineties, they looked really cool. TLC's "Waterfalls" isn't just a classic R&B record, but its socially conscious lyrics add to its brilliance. The video conveys those messages in a striking way and makes it one of those stand-out hits of the decade.
2. Michael Jackson - "Black or White"
The King of Pop proved with this short film that he wasn't done ruling the industry in the eighties. With "Black or White," Jackson launched his "Dangerous" album in an amazing way. It was 11 minutes of celebrity cameos (including Macaulay Culkin), outstanding dancing, and a bit of controversy thrown in as well. The latter came from the ending sequence, which upset many over its violence and crotch-grabbing.
1. Madonna - "Vogue"
Madonna's "Vogue" became everyone's theme song in 1990. It also set off a global dance craze which continues to this day. Madonna took inspiration from the House of Xtravaganza, and New York City's Ballroom scene in general. The video even features some dancers who came from the Ballroom scene in New York. With "Vogue," Madonna proved why she is the ultimate LGBTQ+ icon and delivered one of the most memorable hits of the nineties.