Taylor Swift Tickets Are For The Privileged
Start writing a post

Taylor Swift Tickets Are For The Privileged

Taylor Swift turns ticket purchasing into a hunger games for the privileged.

Taylor Swift Tickets Are For The Privileged
Wikimedia Commons

It seems as if Taylor Swift has given up hiding her greedy, self-obsessed nature, and has opted to gleefully play the role of the “villain.” Unfortunately for her, there is no more room for her childishly pandering character.

Her latest marketing attempt? A partnership with ticket sales and distribution company known as Ticketmaster, with not only the hope of scamming her own fans out of their parents' money, but also with the underlying desire to turn ticket purchasing for her upcoming tour into a pathetic hunger-games-for-the-privileged type scenario. The full details can be found in the official video here, but to summarize this poor marketing scheme: you register on her website (hopefully without her cringe-inducing narration via the video) and select the city you would like to attend for her concert. To “advance your spot in line” (or have a better shot at purchasing tickets) you can participate in “unique activities.”

This is where the trash of a marketing scam becomes the greatest comedy of 2017: the “unique activities” include pre-ordering the album and buying merch. Swift tries to play this entire process off as “beating the bots,” but we all know that’s not true, because this scam is more about milking more money from her fans than actually beating the bots.

Some artists have partnered with Ticketmaster before in attempts to “beat the bots,” with some success. A most recent example would be Twenty One Pilots’ Tour De Columbus, in which fans had to register on their website to receive a personal code via text message to access the ticket sale (held exclusively for the fans, no general sale at all). While plenty of tickets popped up on resale sites, the general consensus was that making a hoop for customers to jump through cut back the number of tickets lost to bots and scalpers by a slight amount.

Swift seems to have (in a way) recreated this hoop in some form, with her fans having to go to her website, access a specific fan portal, and enter the city they wish to attend…but there is an additional hoop the fans themselves must jump through to have a shot at grabbing tickets, and that hoop is called privilege.

When you have fans competing against each other to see who can purchase more of your merchandise, and then reward the richest fans with a better shot at attending your show, you are profiting and delighting in your own fans scrambling for whatever money is available to them to turn out on top of the competition. This Swift/Ticketmaster collaborative scam also highlights another key fact: a decent amount of Swift’s target audience is surely too young to have their own credit card or other personal means to purchase enough products to move up the ranks on this “fan opportunity,” meaning that a fan’s chance at seeing Taylor Swift in concert is even further dependent upon their expendable income.

Obviously money is required to see an artist no matter what, but when the herd of fans is thinned through a poorly veiled competition of who has the more income at their disposal, it becomes clear that Taylor Swift believes her tickets are for the privileged (to be more specific, they seem to be those who possess middle-to-upper-class-privilege).

And it is no surprise that this expendable income will most definitely come from more white families than families of color, due to the ever-persistent wealth gap in America. In a study published just last year by the Institute for Policy Studies (IPS) and the Corporation For Economic Development (CFED), it found that “If average black family wealth continues to grow at the same pace it has over the past three decades, it would take black families 228 years to amass the same amount of wealth white families have today.” Where there is a wealth divide, there most certainly is a correlating divide in expendable income: that extra amount of money lying around, the exact type needed when competing unexpectedly in Taylor Swift/Ticketmaster’s scam.

Again, of course, one must have money to purchase concert tickets, but when purchasing tickets is turned into privilege hunger games, where those who have or whose family has the most amount of money can buy their way to having Ticketmaster’s priority, the entire process speaks volumes to how out of touch Taylor Swift, her record label, and ticket distributors are in regards to class and racial privilege in America.

As a white male, I do not want to act like I know everything about the complex topic of privilege; I am striving to learn and understand more about my own privilege and how I can use it to elevate those around me who do not have the privilege(s) I do. In this regard, I wish to direct my readers to a well-written article by Chauncey Devega, where he discusses the reality of how white privilege plays into our Nation’s racial economic wealth divide.

I will leave readers with this: Taylor Swift is clearly pushing to end 2017 coming out on top as the pop-superstar she has consistently been for years. However, her recent ploy with Ticketmaster shows lack of critical, between-the-lines thinking. To thin out the herd of fans who wish to see you in concert via marketing scam based on privilege is, let’s be honest, a pretty terrible thing to do. Her tickets are surely overpriced enough, and to create additional privilege hurdles to overcome is downright embarrassing for her character. If she wants to play up the whole “being a snake” image, that’s fine. But she should know that nobody likes a snake, especially one who preys off the privilege of her own fans.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

How Much Of A Coffee Snob You Are, Based On Where You Live

Your state may determine how picky you are about your coffee.


When it comes to coffee, everyone has different criteria for what goes into their "perfect cup." Some caffeine lovers, though, are extra particular when it comes to their beloved beverage. One survey found that the state you're from (or the one you live in now) may play a part in determining how much of a coffee snob you actually are.

LiveShopper Sassie, the company behind this Coffee Project survey, received input from 1,000 coffee drinkers via their mobile app, PrestoShopper, to ask various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less

Before launching cult-favorite lifestyle brand SAMARA, Founder and CEO Salima Visram founded The Soular Backpack — an initiative that provides solar-charged backpacks to children from her home of East Africa. The backpack charges a light so that children can do their homework without the damaging and detrimental effects of kerosene.

Keep Reading... Show less

Where To Find The Best Coffee Drinks In America, According To A Survey

Here's the coffee shop where you should get your morning brew.


Coffee, for billions of people, is one of the only things that can get us out of bed (after hitting snooze a time or two), especially in 2020. Because, if we're being honest, is there anything that beats a quality cup of coffee on those mornings when all we wanted to do is roll over and go back to sleep? The answer is no. And if you're headed to a coffee shop to pick up your caffeinated beverage, you don't want to sleep on the best coffee drinks in America.

According to LiveShopper Sassie's Coffee Project survey, when it comes to chain coffee shops, there are definitely preferred spots you'll want to hit up for your go-to order — whether you order the classic, frozen, or flavored coffee, an espresso, tea, or other. To figure out the hot spots, 1,000 coffee drinkers across the United States took to LiveShopper's mobile app, PrestoShopper, to answer various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less
Politics and Activism

Odyssey's 2020 Presidential Election Guide For The Undecided Voter

Donald Trump or Joe Biden? The country will decide on November 3 — but if you haven't decided yet, keep reading.


With just days left until Election Day 2020, millions of Americans have already voted in a historic early voting turnout. But if you're waiting until Election Day to cast your vote and haven't decided who will get your vote, this is the guide for you.

Keep Reading... Show less
Content Inspiration

How To Write About The 2020 Election

If you're a first-time voter or voting by mail for the first time, we want to hear your story.


The general election on Tuesday, November 3, 2020, will decide not only the next president of the United States but also which political party controls the House of Representatives and the Senate. Young and first-time voters will play a crucial part in determining the result.

Keep Reading... Show less
Dark Castle Entertainment

Zodiac signs make it VERY easy to predict a personality trait that each person would have in certain situations. Now that it's Halloween time, let's take a look at what each zodiac sign would be in a horror movie, shall we?

Keep Reading... Show less

Articles To Write If You're All About Saving More Money, And Waking Up A Little Bit Earlier

Get your day started right — and keep that budget tight.


For all the young professionals, parents, and students out there who've been working, learning, or even teaching remote — 2020 has likely been the longest year of your life. If you didn't know (sorry), we've been locked down for over 200 days now, and chances are, you are ready for it to be OVER.

Keep Reading... Show less
Health and Wellness

My Nana Was Just Diagnosed With Pancreatic Cancer, And I Have No Idea How To Cope With It

One of my biggest influences — one of the few people I could talk to about anything — is sick now.


How do you go from having a nice family Halloween party to the next week being destroyed by news from a doctor? How do you look your loved one in the eyes that previously were not filled with sickness, just to look at them now and only see their disease?

Keep Reading... Show less

Three-time Emmy winning show, "Euphoria," is a high school drama that revolves around the melodramatic life of drug addict Rue Bennet, portrayed by Zendaya Coleman.

Keep Reading... Show less
Politics and Activism

5 Ways To Cope With Election Day Anxiety

The 2020 presidential election is less than a week away, and if that doesn't scare you, I don't know what will.


We all know that this year's election will be different in more ways than we can count. Insert quote about unprecedented times here 🙂.

For those of us with anxious tendencies, this election will be more stressful than most, and I think a lot of people will agree when I say that I'm dreading election day. The constant poll-checking, projections from analysts, and 24/7 news coverage will be enough to have any sane person ripping their hair out.

Keep Reading... Show less

Even though Domestic Violence Awareness Month is coming to an end, it is so important to remain alert and aware of exactly what domestic violence is, who can be affected by domestic violence (hint: everyone), how to get help if you need it, and even how to be the best support system possible if you know any survivors.

So, before you close out October, here's a brief run-through of what you need to know about domestic violence, whether you're going through it, survived it, or know someone who has.

Keep Reading... Show less
Health and Wellness

9 Vulnerable Stories That Were Shared This World Mental Health Day

Everyone has a mental health experience. These creators bravely shared their stories with us.


Everyone has a mental health story. Whether it's a story that's shared publicly or privately, it's something that has the ability to make a big impact in someone's life. For many, these mental health stories are ongoing, ever-changing in how they play a part in an individual's life.

Odyssey believes in the community that can be formed when these stories are shared. As October 10 was World Mental Health Day, many of our creators took the opportunity to speak out about their personal struggles with mental illnesses.

Keep Reading... Show less
Fox Atomic

Halloween is days away and that means that November is basically here, aka the holiday season. I love Halloween movies, preferably the ones that are more cute or funny than innately scary.

If October has been a crazy busy month for you, you may have forgotten to watch some of your favorite Halloween movies, but you still have time! This week I know I have been bingeing my favorites, and you need to add some of these to your list if you need to get in the last minute Halloween spooky spirit.

Keep Reading... Show less

Don't get me wrong, we definitely saw some red flags from Clare in episodes one and two of this season of "The Bachelorette," but after (spoiler alert) Yosef got sent home last night, she's quickly become the villain of her own season, waving some pretty bright red flags we can no longer ignore.

To get more specific, last night Chris Harrison told the guys they'd all be getting dates after Clare canceled the cocktail party following the fight with Yosef (please let this be the last time I have to think about this a**hole). Unfortunately for the men, Clare also ended up completely ditching the first group date she promised them. Yes, that's right, she stood up the men who were supposed to have a fun day with her and showed up hours later without an apology (or a reason).

Keep Reading... Show less
Facebook Comments