The Super Bowl is considered an all-American holiday in some households. A yearly family event celebrated with finger foods, football, beer and hilarious commercials. Whether or not you're a fan of football chances are you're sitting down on the couch with the rest of your family "enjoying" the game ... or you know, the halftime show and amusing commercials.
Personally, I'm not a huge football fan, I'll watch the game when its on and I have fun playing flag football on occasion but i'm not a die hard fan of any team and I'd be all right with watching the Food Network over Sunday night football. If i'm being honest, I watch the Super Bowl for the halftime show, the commercials and the family time, but this year I was kind of disappointed by the commercials.
Maybe they really just weren't that funny, or I was just overly disappointed by the lack of Budweiser Clydesdale commercials. I'm not quite sure, but this year just wasn't that great. I think part of it is our growing always-on culture. A majority of the Super Bowl commercials this year were already released before the actual Super Bowl. I think social media has completely changed the way that Super Bowl commercials have been shown to the public. Companies don't necessarily need to use traditional advertising like TV commercials anymore. Why would they when social media marketing is free and often just as effective?
Today, the Super Bowl is one of the most watched television broadcasts of the year. Twenty years from now it probably won't be. If companies keep using social media to market and premiere their Super Bowl commercials before the actual Super Bowl, the part of the audience that only watches the broadcast for the commercials is completely gone. They've already seen them all over their Facebook feed, why would they tune into the football game? Either way here is a breakdown of the most interesting, funny and weird Super Bowl 50 commercials.
This kickstart commercial probably had you completely bewildered. Apparently, the advertisers over at Mountain Dew combine the three most searched things on the Internet, puppies, monkeys and babies and came up with this monstrosity. I'm not sure whether to be impressed that they got the whole world talking about their commercial or completely freaked out about how they must've come up with the #puppymonkeybaby. So yeah, if Mountain Dew Kickstart could let me know when their horror movie featuring the Puppymonkeybaby comes out so I can avoid the movie theater, that'd be great.
Doritos is always coming in clutch with the Super Bowl commercials. They were funny even if a bit controversial and to me that's all you really need to remember a commercial, something that makes you laugh.
Pantene had some great commercials featuring NFL players doing their daughters hair in a Dad-Do. They were the perfect dose of humbling adorableness and I watched all of them.
Probably one of my favorites of the night and definitely my favorite of the multiple Hyundai commercial was their carfinder GPS function commercial that featured Kevin Hart. Hart is hilarious and his facial expressions and parental stalking antics made the commercial.
I'd like to think Honda did a great job on their singing sheep commercial. They picked a great well known song and I kept watching because I wanted to find out what the connection between the car and the singing sheep was. Plus, who wouldn't want a singing sheep of their own. Oh, somebody to love.
Well, there you have it: a breakdown of Super Bowl 50's most memorable commercials and the way that Super Bowl commercials keep changing with our always-on society and the rise of social media marketing.
