When social media is discussed, it's typically in a negative way.

Sure, there are definitely some negative aspects of social apps and sites, but like most things, when there is a negative there is also a positive. Social media has forever impacted and benefited the lives of current and future generations.

While walking through the average school campus, store, mall, etc., it is pretty common to find someone doing something on his or her phone. As technology evolves, the human race evolves along with it and learns to accept it and integrate it into peoples' everyday lives. With that in mind, it only makes sense that social media would play an important role in shaping society.

With millions of users scrolling through each day, apps like Instagram and Twitter provide a strong platform in which people can grow their "brand." Social media sites and apps allow people to create their own careers and take initiative in a very creative way. The apps create the possibility for influencers to share tips and tricks, entertain, give advice, and so much more.

Aside from the opportunities it provides for bloggers and influencers, it also gives a platform in which smaller companies can branch out and showcase their products to a larger amount of people. For example, a small, local company in South Carolina can now advertise their products to users in California, Texas, and so on.

Social media is capable of helping people to create careers and helps smaller companies increase their customer reach.

One of the most important benefits of social media is that it allows people to come together. People can now share experiences or struggles with one another and reach a larger audience almost instantly. Social media has been a place where a lot of recent movements and protests have started. The sites provide an outlet where people can share opinions and thoughts (though that isn't always a good thing) with one another and catch up on current news.

Society is constantly changing and social media apps have been there to capture it all and change right with it. Though the world right now can be a very negative place it's hard to ignore just how much social media has impacted society. Along with all of its negative quirks comes a long list of benefits which allow users and brands to grow and impact the ever-changing world around them.

There is no denying that society wouldn't be quite the same without social media.