It’s undeniable that Snapchat streaks are an integral part of the millennial culture.
Some people think they are an important part of life and some people couldn’t care less. I asked fourteen people what they thought about Snapchat streaks and this was the response I received.
Some people were very supportive of them:
“They are a very strong commitment to another person even if you don’t see them all the time.”
“I love snap streaks because I can keep up with the people who mean the most to me.”
“They help you keep a relationship with someone you might not see regularly. But when you lose a streak it feels like someone took a hot piece of iron and stabbed you in the heart and twisted it and that they don’t want to talk to you anymore.”
Others were completely opposed to the idea:
“It’s a pointless way for people to justify their social experiences and wish they could say they have friends.”
“Snap streaks are a distraction from what’s really going on around you. They take up too much time that you could spend with someone else.”
“I don’t keep them because I feel like it makes genuine conversation in real life less meaningful and it’s dumb to make it a big deal.”
"I kept it up for awhile. When I lost one that was over 100 days and got upset about it, I realized it wasn't THAT important. Genuine conversation is."
But mostly, people were pretty neutral about it:
“Snapchat is cool to talk to people with pictures. It’s a cool idea but I feel like people take advantage of it.”
“They are easy to keep up with. You can take a picture of anything. They’re not very important to life but once you have one you can’t back out.”
“Easy to keep. If they really matter to you then it is justifiable but it’s really just a number.”
“I don’t see what’s so special about it. If I want to talk to someone I’ll talk to them in person.”
Here’s the honest truth: Snapchat streaks are very much a personal thing and if you want to keep them, that’s awesome and if you don’t, that’s awesome, too.
It’s just a phone.



















