We Need To Forget About Advertising And Bring Back Small-Town-Style Parades

We Need to Forget About Advertising And Bring Back Small-Town-Style Parades

What makes small-town parades special

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Today it seems most parades are extended commercials; each business uses their own float as an advertisement but it seems the foundation of a modern parade should be more than just a consumer's buffet. The Chatham Fourth of July Parade in Cape Cod, MA is considered one of the last small-town American parades.

What makes the small-town American parade special is its emphasis on community. I've had the luxury of walking in the Chatham Fourth of July Parade for three years now and every year there is a theme that somehow relates to their town, it is town pride.

What's special about this small-town parade is the passion its participants have. It's not a hundred professionals, strangers to each other working to put up the big inflatable snoopy or the muppets float like the Thanksgiving day parade. The focus of the parade is not one big celebrity people could only dream of having a conversation with. The small-town parade is average people with average jobs coming together to create something not even close to average.

All of the locals in town work on their own float for what they are representing, like a small business or theatre troupe or ice cream shop. It's a small-town, most of the people in the parade know each other and lend each other materials or ideas. Technically the Chatham parade is a competition, each float competing for a plaque and some publicity but that's not why all of these people come out to participate.

It's not to win, or to show-off their businesses or events show how fancy their float is. It's to have fun and to make the spectators have fun. It is a time to forget the troubles back home and enjoy the people you are watching the parade with. It is an opportunity to live in the moment.

As I walked the parade route, I saw all of the people watching smiling or talking or singing along to each float's music. The kids were all sandwiched in the front row with little bags or frisbees eagerly awaiting the goodies traditionally handed out. It's like Christmas in July for the kids. The parade route is hot, with close to no shade, even just sitting watching is enough to dehydrate for the day and yet nobody seems to care.

Everyone is still smiling. The point of a parade is not to advertise or show-off, the point of a parade is, as the Chatham, Cape Cod parade proves, to bring a community together under a common theme. It doesn't matter if the theme is pride or holidays or any other hundred themes, all that matters is the people of a community are together, supporting each other and having fun.

Cover Image Credit:

Anna Favetta

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8 Reasons I, A Late 90’s Kid, Am So Thankful NOT To Be A Middle Schooler In 2019

2003 is where it’s at.

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Watching middle schoolers in 2019 makes me so thankful I grew up in a time without Instagram and Tik Tok. I enjoyed my ugly, awkward, and braces filled middle school years.

1. No Instagram 

Gmail buzz was the biggest of my worries. I would come home and listen to 107.5 The River on my radio while taking selfies on photo booth (that never left my computer). I am so thankful I didn’t have to deal with posting selfies and looking up to Instagram models.

2. I was allowed to be ugly

I have not seen an ugly middle schooler in 2019. We all have our bad middle school photos full of peace signs and leggings under skirts. I’m thankful I have those photos to look back and laugh at.

3. Designer clothes weren’t a thing

Gucci belt? More like Justice monkey tee.

4. Disney Channel

I mean, what else is there to say.

5. Jeans and dresses were cool

Jeans and dresses were bomb.com. The easiest and most versatile outfit for any occasion. Paired with clips and a hair wrap.

6. Flip phones with keyboards

Verizon Envy. Pantech Impact. Razor. Chocolate. iPhones have nothing on the sound of clicking as you and your friends sit on the couch and talk about cute boys.

7. Platform flip flops instead of wedges

Juicy platform wedges with a bow. Absolutely stunning. Paired well with gauchos and a skin-tight tee. Easily the hottest outfit. Thank goodness we didn't have to break our ankles in flat form wedges.

8. After school we played outside

Coming home to play outside was literally the most fun. I’d pick a trampoline over making Tik Toks inside any day.

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There Is So Much Beauty In The Fourth Of July Despite The Blazing Hot Temperatures

Because what other time could you be sweating from every pore in your body but still be having a good time?

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July fourth is arguably one of the hottest and most American holidays there is. Families and friends come together to celebrate the day of the United States' independence. The whole town comes out to the same place, at the same time, to sit in the burning hot sun and watch the commencement of the celebration parade.

Old cars drive through, fire trucks and police cars blare their sirens, pageant princesses and little misses wave from their glorious floats, high school bands play with the sunlight gleaming off their instruments, and horses prance through the street.

Even with so many amazing things going by, everyone's attention is always on something else. Retired veterans from every branch of the military drive or walk by, proudly wearing their hats and waving at everyone they pass. These are the people that you're going to want to pay attention to, out of respect if nothing else.

Just about every other car throws out candy and little kids scramble to get some before it disappears. It's a race to get the most and the best pieces. Clearly, this is the highlight of their morning and it keeps them quiet until siblings start fighting over who got what. Although by the end of the day, all you've got is hard bubble gum and partially unwrapped dum-dums.

Once the last sirens die out the majority of the crowd begins to trickle away. Some go to the pool or the beach and get a tan, and others take it easy all day, but most will be grilling out on this night. Hot dogs, hamburgers, and apple pie are served and the adults kick back with a beer to watch the children play and run around in their red, white, and blue outfits.

Chances are the local park will hold family-friendly festivities that evening, including face painting and sketchy amusement rides. People are posing for pictures at every turn and the sound of overlapping chatter and laughing never dies down.

As the temperature begins to drop a couple degrees kids and adults alike light up sparklers and draw pictures or words in the air, creating fairytale-like memories that will carry on anytime you think of the Fourth of July.

Finally, when dusk starts to settle in it is time for the long-awaited fireworks. The best spots in town fill up within in minutes to watch the show, but really it's pretty good from nearly anywhere you choose. Family pets are hurried inside to avoid any mishaps or runways and then the sky lights up with beautiful colors and designs.

The last fireworks are always the best because the town always makes sure to have a very grand finale. By the time they end, it's late at night and everyone is tired but in a good way. Some people might be sunburnt and some might be getting a tad grumpy, yet no one seems to really care that much. It ends up to be a great day had by all, and hopefully, nobody forgets the true meaning and importance of this summer holiday.

Cover Image Credit:

https://www.pexels.com/photo/4th-of-july-american-bright-candles-461917/

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