Damaging the lens of your camera can be devastating, both to your wallet and to you as a photographer. Time without your lens causes you to miss capturing that perfect sunset or ideal family moments. In addition, if you’re a professional photographer, it causes you to miss opportunities to shoot for your clients.
Thanks to an innovative group of college freshman, this is a problem of the past. Their engineering company, RDM, has evolved from designing prosthetics to creating a photography accessory that takes protecting your lens to a whole new level. band.it™ is its name; however, it is more than just an elastic band. Personally designed to the size of your lens, band.it’s elastic feel encircles your lens, both protecting it and adding extra grip for you as a photographer.
Whether you’re a professional or hobbyist photographer you’re probably screaming for this product. You, like many others, have been searching for something to limit the exposure of your lens to various surfaces your lens comes into contact with. band.it is a solution that makes camera adjustment feel natural while simultaneously eliminating wear and tear on the zoom and focus collars. The product’s ability to enhance adjustment is due to its break-up of the smooth surface of the barrel, which provides a fast track for you to quickly readjust your focus. The elastic band also ensures the protection of your valuable equipment from contact with hand oils and UV exposure. Overall, band.it is an investment that gives both the immediate return of better focus control and the long-term return of extending the life of your lens.
On November 1, 2016, RDM plans to launch band.it via the crowd-funding platform, Kickstarter. The funds raised via Kickstarter will cover the costs of manufacturing and distributing band.it and will even add color customization to the product to allow photographers to add personality to their cameras.
Be sure to check out band.it November 1st; it's an investment that your lens and wallet will thank you for!
For more information about band.it check out RDM’s website:
http://rdminnovation.com/band.it/