Proactiv or retroactive?

Kendall Jenner Is The New Face of Procativ And I'm Not About It

Kendall Jenner's new announcement has some possible backlash.


Everyone struggles with acne. Some have barely any, and some have such severe acne that it leaves permanent scars. Wherever you are on the spectrum, everyone tries to have the healthiest, clearest skin they can, however, they can.

This includes buying pricey skin care products from anti-aging creams to zit-zappers and even light-therapy mask mechanisms. As I said, these acne treatments can become incredibly expensive, and most tend to be trial-and-error methods because everyone's skin has a different composition and reacts differently to various treatments. This causes a tremendous amount of wasted money and stress – which literally makes your acne worse – and you're still stuck with a pimple-filled face.

Luckily there are "affordable" skincare product lines that are able to "fix" the problem. One very recognizable brand is Proactiv. I remember seeing this brand advertised on TV and the "before" and "after" pictures were astonishing. I immediately begged my mom to get me their 3-step System Solution. It included a cleanser, toner, and repair cream.

Honestly, looking back, I didn't have as bad of acne as my pre-adolescent, hormonal self, had convinced me I had. Either way, I convinced my mom into getting me the set, and I was so excited to be able to have better clearer skin – until I didn't.

When I first used Proactiv, the cleanser felt nice, but then I used step two of the pack: the toner. I have never felt a worse burning sensation on my face in my life. Horrible. I thought it was just part of the process and followed it with the repair cream. For a repair cream, it didn't feel like it repaired very much. However, I was a newbie to the world of skincare and acne treatments, so I just went with the flow.

Flash forward to a few weeks later and my acne seemed to be stagnant. Not better, not worse, just the same pimples I frantically tried to cover with makeup every morning. Finally, I decided the burning and dry, flakey face skin (sorry, TMI) wasn't worth the trouble and threw that stuff away!

I was so saddened that the "miracle acne treatment" didn't work for me. If these magical serums couldn't help me, then what could? Eventually, I went to a dermatologist and he helped out a lot. I 100% recommend getting yourself one because they can individually treat/diagnose you and prescribe medications based on your individual face needs. If it's not part of your insurance, I highly recommend splurging!

Anyhoo, down to the real business. Why didn't Proactiv work for me? Well, according to Twitter user, @glitterashes and thousands of others, it's because it's a SCAM! Apparently, Proactiv uses chemicals in their products that, yes help your skin, but also make your skin dependent on them. Therefore, when you try to wane off using their products in the future, your skin will revert back to the state it was in before, or just be 10x worse.

According to other Twitter users, Proactiv products have even bleached their towels! That is NOT something you should be putting on your face. In addition to these harsh chemicals, one of Proactiv's main traits is that it dries your face out. And by dry, I mean like Arizona in midst of summer in the Sonoran Desert. Every skincare guru and dermatologist know this isn't the solution. The best way to get rid of acne is by finding a perfect balance of cleansers and moisturizers.

So, if Proactiv hasn't worked for SO many people and has all these toxins within the products, why is Kendall Jenner the new face of the brand.

Not to point out the obvious, but this isn't the first time an endorsement deal has gone wrong for Kendall, but you have to question both hers and momager, Kris Jenner's decisions. In addition to supporting a skincare company that regular people like us can afford, you have to ask the question, "does she really use it?"

I mean, we've seen it on Keeping Up With The Kardashians, and we've seen paparazzi pictures of Kendall and her sisters always getting facials in addition to the very best medical care there is. So why would dermatologists and their medical-grade, prescription-required treatments be an exception? My guess is: it's not.

Call me skeptical, but I really, truly doubt that Kendall Jenner cleared her skin up with Proactiv. Given the circumstances and the opportunities she has to get these facials, and I'm sure she gets them done before photo shoots and runway debuts, something smells fishy about just how she got rid of her acne.

In Proactiv's endorsement announcement, Kendall described her 2018 Golden Globe appearance and the aftermath in which she was ridiculed for her blemishes on the red carpet. In this promo, she states, "for me, I can honestly say that the magic was Proactiv." However, in an article published by Marie Claire in November of 2018 shortly after the incident, it was stated that the way her skin made the 180 from clogged to clear was by work of Hollywood's resident skin-care expert Christie Kidd. And surely enough, Kidd did not recommend the use of Proactiv.

So, does Kendall Jenner really use Proactiv? My guess, along with many outraged fans, is that she does not, in fact, use their products. So what if she doesn't actually use the product? What's the harm?

Well, first of all, it could lead to a legal issue. When concerning endorsements, endorsers must be relatively truthful about their use of the product. Second of all, this could send the wrong message to young girls struggling with acne that look up to Jenner. They could fall into the wrong skincare routine and use the wrong products and end up harming their face or making their acne much worse!

All that to say that I, along with many others, don't agree with this endorsement, and if anything, this campaign has moved people away from Proactiv, making it a retroactive ad.

Popular Right Now

14 Things No One Tells You Before Your First Spray Tan

Everything you need to know about preparation and aftercare.

I recently got my first spray tan, which I had put off for way too long. I always had an irrational fear of not going to the right person, not doing it right, or not being tan enough before hand and then turning out like a carrot, an orange, or Donald Trump. But honestly, when done right, spray tans can look just as natural as a regular tan.

Before and after my first spray tan, I did a few things wrong that led to a not-so-flawless glow. The mistakes were nothing major, but that even annoyed me more. They were super simple things, like not going to get a spray tan right after it rains or not using a loofah afterward, that I would have done differently had I known to.

Even so, I loved my first spray tan and recommend it over harmful tanning beds any day. You just have to know what you're doing. So for all you rookie spray tanners, here are some helpful preparation and aftercare tips I learned from tanning professionals or through unfortunate trial and error myself:

1. You will smell like a spray tan even after you shower multiple times.

The smell will fade significantly after your first shower but will definitely overstay its welcome. Deodorant and perfume will be your new BFFs. Sidenote: Despite the smell, don't shower until at least eight hours after your spray tan. I would go get a spray in the very early morning then shower late at night before bed to avoid staining your bed sheets and pillowcase.

2. You'll look better if you go get your spray on a cold day.

Heat = bigger pores = clogged pores = a less smooth and more spotty tan.


You will look like this. Seriously. Just don't get a spray tan while it raining or while you've got the water works going.

4. Bend your limbs while getting spray tanned.

While you're getting sprayed you should bend your knees and elbows, keep your fingers spread apart and slightly bent, and squat a bit. Awkward? Yes. But, unless you want to have even more awkward untanned spots in those creases, I'd do it.

5. If any spots of your skin look like they are extra dark or have extra bronzer on them, JUST IGNORE THEM.

DO NOT TOUCH THEM UNTIL YOUR FIRST SHOWER. You'll only end up looking like you took a Magic Eraser to your newly tanned skin, making things worse.

6. Your feet and elbows will always look a little dirtier, blotchier, and more Cheeto-esque, no matter what you do.

Try using pre-spray lotion if provided, wearing flip flops or, even better, staying barefoot as much as possible. But honestly... you're just going to have to deal with the fact that your feet and elbows will not look as great as the rest of your body.

7. Your nose will look so tan and cute right after your spray, you're not going to want to wash it off or cover it with makeup.

Sadly, you definitely should wash it off during your first shower. When you do, the color you see running down the drain is NOT your tan, it's just the excess bronzer. This goes for the shower too! Don't worry if you see the water changing color and don't stop rinsing until it runs clear.

8. Don't moisturize the day-of but DO moisturize all day every day after your first shower.

Moisturizing frequently after your spray tan will help your tan not to come off due to dry skin, rubbing during regular body movements, shaving, or sunburn.

9. If you're treating yourself to a pampering spree, the spray tan comes LAST or, even better, the day after.

Any facials, pedicures, etc. that involve scrubbing will rub your tan off almost entirely if you do them right after your spray tan, and slightly still if you do them a day or two after (so don't use a loofah in the shower either). If you are going to get a facial, pedicure, etc. the same day, make sure you do that BEFORE the spray tan and that no oils or lotions are used.

10. If you have big boobs they will rub together and consequently rub your tan off underneath and between them... without fail.

Lotion, lotion, lotion. Lotion every day all day after your first shower.

11. The more you go to the gym the faster your tan will disappear.

Sweat is no good when it comes to spray tans. I'd give it a few days before going hard at the gym— Good thing being tan makes you feel toned.

12. The tan on your hands and face will fade much faster than the rest of your body. It's inevitable.

I mean... unless you stop washing them. Considering the fact that it's ~vom~ worthy, I'd recommend getting a tan extending moisturizer instead.

13. Your tan will develop more over time.

During those eight or more hours before your first shower, your tan will darken. Some will even continue to darken after your first shower. So don't be disappointed if you're not as tan as you want to be right away and start lathering on tanning lotions or anything. Just give it time to set in.

14. Having someone spray you (as long as they know what they're doing) will almost always look better than having a machine spray you.

This way, the spray is more personalized to your body, the person spraying you can go light on your feet and elbows, and you can have them fix any spots they might miss.

If you're in the Pittsburgh or Morgantown area, check out Spray Tans by Alexa for an experienced spray tan technician who will come to you for free if you have a group of five or more!

Cover Image Credit: Nebula

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

My Hair Journey After Box Bleaching My Hair

Although it may seem cheap and easy, the reality of box bleaching your hair is disastrous. Professionals, this article is dedicated to you.


In 2017, I made the disastrous decision to box bleach my hair that I am still paying for today.

It seemed cheap, easy, and was something fun I could do at midnight. Little did I know, this would be a choice that I would still be regretting to this day. Besides the awful reality of box bleaching your hair, such as the chemicals in store hair dye already being disastrous for your hair, if you don't know what you're doing you not only run the risk of damaging your hair, having your hair fall out, but could also seriously hurting your scalp.

Follow me on my hair journey over the past two years and use this article to look back on if you're ever bored and in need for a change. Wait to go to a salon!

May 23rd, 2017.

Nichole Doty

I like to call this moment the calm before the storm. Back in 2017, I had long dark hair. I loved my hair and was very proud of how long I grew it. This is the longest my hair had ever been at this point in my life, and I absolutely loved it.

July 31st, 2017.

Nichole Doty

This was the day that everything changed. I made the terrible decision to not only box bleach my hair but to add box pink hair dye on the underneath of it. Not only did it look terrible, but it was also an irreversible decision that was made that I would have to live with for the next few years to come.

August 12th, 2017.

Kasey Bauner, (kasey_bauner via instagram), who works at Jay Marie Salon and Spa in Schereville, was able to save my hair in a beautiful way.

Nichole Doty

HALLELUJAH! My hot mess was fixed! Through hours and hundreds of dollars later spent at the salon, they were able to salvage my hair without shaving all of it off!

December 9th, 2017.

Nichole Doty

A few months later, after some length came in, that's when the roots started to appear. After the first glace at the outgrowth, I knew that I would have to keep chopping my hair until the roots fully grew out.

January 5th, 2018.

Nichole Doty

This was the first big chop I had to do since the box bleach disaster I did to my head. I knew that I didn't want to dye my hair back to its original color, so this began my repetitive cycle of hair growing out, getting a drastic chop, and growing it out again.

July 5th, 2018.

Nichole Doty

In July, my hair started to show more length since I had to originally chop it. My roots were starting to come in the dark so I had to try and wear hairstyles that would discretely cover how much my hair had grown.

August 31st, 2018.

Another big chop when school started in the fall of 2018. There's something so disappointing about having to keep growing out your hair just to chop it, but unfortunately, that's what I signed up for when I got myself into this mess.

November 29th, 2018.

At this point, my roots looked terrible. From the back of my head, the roots were growing towards the middle. I had to keep reminding myself that I couldn't see the back of my head so I could gracefully ignore how terrible it looked. Aside from this awful outgrowth I had going on, the color in my hair was starting to settle into a yellow mess.

January 31st, 2019.

Nichole Doty

As if I didn't learn my lesson from the first time, I started to experiment with different colors. I used the L'Oreal Colorista Semi-Permanent dye. I will say, though, this really is the most Semi-Permanent dye I have ever used as it would fully wash out in two weeks without any traces of color left behind.

April 25th, 2019.

I felt as though if I added different colors to my hair it would make the roots look more natural. As it did, I do NOT recommend the Kiss Tintation hair dye. This was the most patchy dye I have ever used, although I did love the blue.

May 12th, 2019.

Nichole Doty

As of just a few weeks ago, my hair was a big green mess. The dye would not leave my hair, so I started to panic that I really messed up this time. I could no longer wait at this point as I felt the frantic need to chop my hair.

May 23rd, 2019.

Nichole Doty

Here we have it! At the end of my journey thus far, I have managed to almost have all of my natural colors back! Although there are some green strands still left behind, I am mostly back to a full head of hair being the same color.

Overall, I want this article to serve as a warning to those who are like me and don't think through decisions properly. I'm the type of person when I want something I want it at that exact moment no matter what. My rash decision has led to poor self esteem and issues throughout these past two years. Am I being dramatic? Maybe. Maybe I'm like you who feels as though your hair is a big part of your identity and who you are as a person. Thank you for following my hair journey and remember: ALWAYS think through big decisions properly and wait to go to a salon to get your hair done!


Related Content

Facebook Comments