Nike's Use Of The Word Tomboy Contradicts Female Empowerment
Start writing a post
Lifestyle

Nike's Use Of The Word 'Tomboy' Is Totally Contradictory To Their Mission To Empower Women

How this 6-letter word is contradicting their women empowerment movement.

601
Nike's Use Of The Word 'Tomboy' Is Totally Contradictory To Their Mission To Empower Women

In the beginning of 2019, Nike started to release new promotional videos that only have women in them. This was a major step for women because it showed all types of women from different backgrounds.

The videos released were meant to empower women to participate in sports and just being active.

Within the videos, they covered different races, religions, and lifestyles, which helped gain the media's attention to what Nike was trying to do.

When these videos were released, I was amazed that it took them this long to make a promotional video with only women because there are so many great female athletes like Serena Williams, Gabby Douglas, Breanna Stewart, etc.

So I was all for this new movement because 1: I wear Nike apparel, 2: I am a female athlete.

By showing all of these amazing women, I thought I could be one of these amazing females in some way too.

Fast forward to August of 2020. Picture yourself in a Nike store when you see on the receipt of your last purchase that the word "Tomboy" was used to describe a type of pants your mom bought. This infuriated both my mom and me.

The word "tomboy" means "a girl who exhibits characteristics or behaviors considered typical of a boy".

Common characteristics include wearing masculine clothing and engaging in games and activities that are physical in nature and are considered in many cultures to be unfeminine or the domain of boys" (Wikipedia). As you read that definition doesn't something feel off to you?

From years of hearing people use this word, it has made me wonder if they realize how hurtful that word actually is. By calling a young girl a "tomboy" because she doesn't like the color pink, ruffles, or anything sparkly, you're telling her something is wrong with her.

Another part of the definition that doesn't seem correct at all is saying that girls can't play rough like boys do.

When they are more than capable of! They're kids who don't see the difference because they just want to play and have fun with their friends. But by characterizing these young girls as tomboys is disrespectful because they can dress however they want and boys can dress however they want.

But now, back to Nike: after my trip to the Nike store I looked at their website and Dick's Sporting Goods' to see if there were any other articles of clothing with the "tomboy" tag and believe it or not, there were.

This is when I began to question their women empowerment movement because if that video was meant to show young girls all over the world that you can do anything you want whether its sports or being active.

The movement they started completely is contradicted with how they label their clothes because you can be a girl who likes pink but plays a very physical sport and isn't called a tomboy.

But once they don't like traditional girl colors and play a physical sport it makes them a tomboy.

How is that supposed to work?

So I ask Nike, why would you put out a women empowerment advertisement, but still use the word "tomboy" to describe girls and women's clothing?

What good is it to contradict yourself?

Isn't the message of your video to show girls that you can play any sport and not be characterized as a tomboy?

Report this Content
Featured

What Your Car's Color Says About Your Personality

Your color choice speaks volumes. It doesn't just emit an image for the car, it also says something about your style and personality! It's a form of self-expression. Are you confident? Are you sophisticated? Are you easy-going? Are you outgoing? Are you practical? As you're reviewing car sites for your next car purchase, what color will you opt for? Find out what certain color choices says about you!

98649

When it comes to car shopping you likely have certain preferences, including what color it should be. Your color choice speaks volumes. It doesn't just emit an image for the car, it also says something about your style and personality! It's a form of self-expression. Are you confident? Are you sophisticated? Are you easy-going? Are you outgoing? Are you practical? As you're reviewing car sites for your next car purchase, what color will you opt for? Find out what certain color choices says about you!

Keep Reading... Show less
Featured

30 Songs On My Back-To-School Playlist For Walks To And From Class

Headed back to in-person classes means you need a pretty banging playlist to power you through those walks to class.

86307
Photo by Zen Chung on Pexels

I don't know about you, but I start each day off with a one-mile walk to class. I have to have good tunes flowing through my ears during those 20 minutes, not to mention the walks between classes and the walks home. So, here is my 30 song playlist to get me through this almost unfamiliar concept we call walking to class.

Keep Reading... Show less
Featured

Be Kind to Yourself: 8 Mental Health Tips to Try

One way you can improve your quality of life is to take care of your mental health. As a result, you'll feel less depressed and be able to enjoy spending time with friends and family more often. These mental health tips might be just what you need to forget about your problems.

50763

One way you can improve your quality of life is to take care of your mental health. As a result, you'll feel less depressed and be able to enjoy spending time with friends and family more often. These mental health tips might be just what you need to forget about your problems.

Keep Reading... Show less
Featured

Should You Own An SUV If You Live In A Snowy state?

There are many reasons to own an SUV. If you live in a cold state or a rural area, you will see that owning an SUV is very important.

46360

The gas and oil prices are too high to run in a smaller vehicle. You are better off with an SUV for hauling cargo and driving larger loads around the town. In addition, owning an SUV is more comfortable and safe than driving a smaller vehicle.

Keep Reading... Show less
Featured

Understanding Why Dog's Lick You

It is a natural instinct for dogs to lick

58277

Why do dogs lick?

Keep Reading... Show less
Facebook Comments