Nike Is Not Brave For Colin Kaepernick Deal

Why Nike Is Not Brave For The Kaepernick Deal 9/10

Nike is losing. Kaepernick is winning.


With the recent revelation of Nike's new deal with Colin Kaepernick, dozens of different opinions have been expressed. From a political stand point, I agree that Kaepernick should be able to kneel if he wants to. I'm not here to argue about that. As a public relations and marketing student, I think Nike is way too late to make this plan work.

The drama surrounding Kaepernick's decision to kneel during the national anthem NFL games died down during recent months. It is definitely not a new issue, nor is it a hot topic in the public eye. Nike has been sleeping on Kaepernick this whole time, while several other companies has reached out to him.

If Nike wanted to make a bold statement, they should have announced their deal during the heat of the controversy. I personally don't see how Nike is benefitting from this deal at all. Sure, they are appealing to a handful of Kaepernick's fans, but they are losing much more than they are gaining.

At this point in time, all parties are losing other than Kaepernick. According to Inverstor's Business Daily, Nike's shares have already dropped over three percent since the announcement of the deal. This means Nike has lost $2.8 billion in shares in just a few days. Former Nike customers are boycotting the company by burning their merchandise.

Kaepernick kneeling during national anthemUSA Today

Meanwhile, Kaepernick has insured that his name is still in the news even though he isn't playing football this season. Let's be real here, Kaepernick isn't the best player in the NFL. Before his political moves, he was not one to make headlines. He is also essentially unhireable by any team because of all the drama that follows him. Now, Kaepernick has landed a huge deal with the NFL's partner, which guarantees his popularity for at least the next season as the ads run.

As the season begins and the ads roll out, Nike may see more benefits, while the NFL may lose more viewers. No matter what, the Kaepernick drama is sure to stay just as relevant as last season.

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8 Types Of People Fetuses Grow Into That 'Pro-Lifers' Don't Give 2.5 Shits About

It is easy to fight for the life of someone who isn't born, and then forget that you wanted them to be alive when you decide to hate their existence.


For those in support of the #AbortionBans happening all over the United States, please remember that the unborn will not always be a fetus — he or she may grow up to be just another person whose existence you don't support.

The fetus may grow up to be transgender — they may wear clothes you deem "not for them" and identify in a way you don't agree with, and their life will mean nothing to you when you call them a mentally unstable perv for trying to use the bathroom.

The fetus may grow up to be gay — they may find happiness and love in the arms of someone of the same gender, and their life will mean nothing to you when you call them "vile" and shield your children's eyes when they kiss their partner.

The fetus may grow up and go to school — to get shot by someone carrying a gun they should have never been able to acquire, and their life will mean nothing to you when your right to bear arms is on the line.

The fetus may be black — they may wear baggy pants and "look like a thug", and their life will mean nothing to you when you defend the police officer who had no reason to shoot.

The fetus may grow up to be a criminal — he might live on death row for a heinous crime, and his life will mean nothing to you when you fight for the use of lethal injection to end it.

The fetus may end up poor — living off of a minimum wage job and food stamps to survive, and their life will mean nothing to you when they ask for assistance and you call them a "freeloader" and refuse.

The fetus may end up addicted to drugs — an experimentation gone wrong that has led to a lifetime of getting high and their life will mean nothing to you when you see a report that they OD'd and you make a fuss about the availability of Narcan.

The fetus may one day need an abortion — from trauma or simply not being ready, and her life will mean nothing to you as you wave "murderer" and "God hates you" signs as she walks into the office for the procedure.

* * *

Do not tell me that you are pro-life when all of the above people could lose their lives in any way OUTSIDE of abortion and you wouldn't give 2.5 shits.

You fight for the baby to be born, but if he or she is gay or trans, you will berate them for who they are or not support them for who they love.

You fight for the baby to be born, but if he or she is poor or addicted, you will refuse the help they desperately need or consider their death a betterment of society.

You fight for the baby to be born, but when the used-to-be-classroom-of-fetuses is shot, you care more about your access to firearms than their lives.

It is easy to pretend you care about someone before they are even born, and easy to forget their birth was something you fought for when they are anything other than what you consider an ideal person.

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It's Getting Close To That Time Of Year And I'm Not Ready

Finals everyone finals! AKA not the most wonderful time of the year.


It's the most dreadful time of the year. With teachers still cramming, and students now stressing. Oh no my dear. It's the most dreadful time of the year! This is what is known as dead week but we all know that its not dead week because there are not any assignments to work on and we as students should just be studying and getting ready for finals, oh no its called dead week because as students we are dead from all the assignments and tests we have due the week before finals and meanwhile we are still trying to prepare for finals.

Why in the world would teachers still give us assignments to work on and give us a comprehensive final exam? it doesn't make sense and we are all tired and just want to go home already. It just adds more work for them to get done and I don't see how they would enjoy that. The few hours of sleep that we get is just from doing all the assignments for all the classes because it can never be just for one class. Then we feel even more stressed because now that the week is over and are just now getting started on studying for finals, but now we also have to pack to get ready to leave for Christmas break. The madness going on and the amounts of coffee that are consumed to keep us awake is ridiculous, but there is one thing that we need to make sure to rely on is that God will be there for us during this time of stress and anxiety.

Having the feeling of all that pressure on yourself to get all of the work done is exhausting and can overcome you to cause you to be more stressed than what you need to be. So for sure take care of your self, do not lose hope now because you can make it, and pray that God will provide you with peace and rest because those are the two most important things that are needed in this most dreadful time of the year, but once you get it all accomplished then it will be a time to celebrate and thank God for keeping you rested and not stressed out.

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